Slides cover the basic concepts, best practices and a few of the tools of the trade you can use to help you design and develop a great, successful app. references and other sidebar items are clickable to navigate to external links.

1. ORIGINAL
What constitutes a great idea for a mobile app.
fits a need
Solves a problem

2. business model References
Revenue Streams/
Business Models
Knowing Your
Know your market. Demographic
due diligence
revenue stream
demographics

3. 60%
References
Adapt to User's Needs. Branding Advice
Better Customer
brand Support
updates How Apple helps
with Loyalty
When & How You
Should
support
Update Your
Mobile App
loyalty Android 4.x
Smart App Update

4. asymmetrical Tools
Adobe Photoshop
Balsamiq
compelling
Axure
App Cooker
Blueprint
Importance of UX/UI.
simplicity
Adobe Touch Apps
Inspiration
Beautiful Pixels
Dribbble
inspiration

5. geo-location APIS
Location Based Services
GPS/Cell/Wi-fi
Play to Strengths of Mobile.
Social
Short periods of use Audio
Discovery
(Siri/Google Now)
focused activity Multi-touch Gestures
Cloud Services
convergence Push Notifications
responsive Focused Ads Engine

6. presentation Options
Managed Cloud
Mobile Application Architecture APIs
business logic Content Providers
PaaS
DATA Turn Key
Cloud Services
Templates
PaaS Analytics

7. cross platform Options
Native
development options Appcelerator
Google App Engine
frameworks Appmobi
PhoneGap
toolkits Sencha
Corona
SDKs
JavaScript
HTML5