eBuddy is a large independent instant messaging provider that processes over 17 billion messages per month from its 230 million registered users. It has over 120 million mobile app downloads and 2.4 million Facebook fans. eBuddy uses social media like Facebook, YouTube, and app stores to promote its messaging platform and drive awareness of its brand. It has seen strong and continuous growth in mobile revenue in recent years. eBuddy's new XMS app combines features of instant messaging, social networking, and SMS into a single cross-platform messaging service.
3. March 2011
• All mobile devices and web
• On 40+ operator’s portal
• Mobile Platform support:
- J2ME
- iPhone
- Android
- WAP
19.5M Unique Mobile users per
month
15M Unique Web users per month
17B Messages processed per month
> 120M Mobile APP Downloads
> 2.4M Facebook Fans
230M unique user accounts ever
FACTS
10. 10
There are already 58 app stores with
even more on the horizon…
Source: Distimo
Device
Manufacturers
OS Manufacturers
IndependentsOperators
11. 85M downloads on GetJar;
second most popular app
ever
3.5M downloads in the
Android Market; most
popular aggregated IM app in
all 77 countries
10M downloads in the iTunes
store; most popular
aggregated IM application
10M downloads in the OVI
store; most downloaded
IM app
13. so…….Mobile is Social!
Social Media is:
-Very Viral: reach many people
-Create brands (awareness) +
Fans
-Fast: reach many people fast
-Easy to do
-Free (at least cheap)
15. UK
Indonesia
The ad revenues in the emerging markets
are higher than you might expect
Average mobile eCPM for eBuddy
16. eBuddy serves
2,5b ads
per month
Ads are served in
200+
countries
worldwide
Mobile Advertising is happening…
17. Changing industry trends
• High smartphone and data penetration
- 42% of postpaid customers have smartphone
- 51% postpaid customers have a data product
• Smartphones and new ‘apps’ change customer
behavior
- New apps on smartphones driving SMS and voice to data substitution
- Early adaptors show high smartphone penetration, strong data usage
growth and substantially less SMS usage
• Changing customer behavior negatively impacting
SMS and voice revenues
18. Free
Rich media messaging
Cross platform messaging
Phone address book = social
graph
Mobile only
Very easy to use
Always online
Reliable
SMS
Instant
Messaging
Brand New: eBuddy XMS
launched globally
20. 20
2011: Smartphones messengers are hugely popular
Mobile Marketing AssociationMobile Marketing Association MMA Forum Singapore
21. 21
2011: Smartphones messengers are hugely popular
MMA Forum Singapore
Scan phonebook, Facebook contacts
Invite friends also via SMS and mail
Contact Blocking
Chat / text with friends
Send / read indicator
Emoticons
Picture sending
Group chat
Video sharing
Web companion
……more to come
•Chat / text with friends
• Send / read indicator
•Scan phonebook & Facebook contacts
• Invite friends also via SMS and email
• Contact blocking
• Emoticons
• Picture & video sharing
• Group chat
• Web companion
•……more to come
Why is a eBuddy
XMS a social app?
Story line:
- We’re present in all big appstores
- GetJar is the main source of downloads, 81M downloads. OVI 10M, Appstore 9M
- eBuddy is the most popular aggregated IM app in all 77 countries in the Android market
- eBuddy is the highest ranked independent IM app in 42 out of 69 countries
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Story line:
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Story line:
On Getjar we have 81M downloads (March 2011), 2nd place after facebook
iPhone Appstore: Number 37 in Social Networking
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We have seen nothing yet when it comes to messaging
On smartphones the messaging experience can be improved a lot over sms
Messsges to groups
Multimedia messaging
Perception is free (no charge per message)
Penetration of smartphones is increasing quickly so more people have it
The new communication wave has just started: very popular services like: BBM, whatsapp, pingchat, Viber Tango etc
There was no name yet for this kind of messaging so we named it XMS, the successor of SMS
Currently testing our product in NL on iphone and andoid. Adding BB next month and more platform soon after. We are going to leverage our position in IM to build a big XMS network much like Microsoft did with MSN ;-)
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We have seen nothing yet when it comes to messaging
On smartphones the messaging experience can be improved a lot over sms
Messsges to groups
Multimedia messaging
Perception is free (no charge per message)
Penetration of smartphones is increasing quickly so more people have it
The new communication wave has just started: very popular services like: BBM, whatsapp, pingchat, Viber Tango etc
There was no name yet for this kind of messaging so we named it XMS, the successor of SMS
Currently testing our product in NL on iphone and andoid. Adding BB next month and more platform soon after. We are going to leverage our position in IM to build a big XMS network much like Microsoft did with MSN ;-)
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