14. 68M downloads on GetJar;
second most popular app
ever
1.9M downloads in the
Android Market; most
popular aggregated IM app
in all 77 countries
9.5M downloads in the
iTunes store; most popular
aggregated IM application
5M downloads in the OVI
store; most downloaded
IM app
Storyline: Mobile is huge, 4x PC ownership, 3X TV ownership
Storyline: Apart from mobile being huge, the mobile internet will be huge as well Mobile internet will be bigger than the normal web in about 2014
Storyline: We see that mobile is growing extremely quick We have grown to 17M active users in only a few years
Storyline:Products available for Mobile: eBuddy for iPhone (free and paid version), eBuddy for Android, eBuddy Mobile Messenger and eBuddyLite Messenger
Storyline: So, how can we generate long-term and sustainable revenues from all these users? In this presentation we will share our view on the most important technologies which will bring revenues and our experiences.
Storyline: Mobile targeting possibilities: age, gender, handset, operator, time, location
Storyline: Location based advertising will be important on a long term Similarly to what Google adsense did for search, mobile advertising will create an enormous market of SME’s advertising their services Example: pizza place around the corner is able to sell its previously unsold inventory to the consumers nearby
Storyline:- The Brick & Mortar model will be copied to the online world as well We’re expecting that appstores will be the method of choice of distributing mobile content App stores offer easy billing and shelf space
Storyline:- We see OEMS, OS vendors, Operators and independent parties launching app stores on Mobile- Appstores are coming to your Browser, TV, tablet and desktop as well- We expect to see app stores emerging on the web and desktop software as well- More than 40 appstores right now, Consolidation in the market is required
Story line:- We’re present in all big appstores- GetJar is the main source of downloads, - eBuddy is the most popular aggregated IM app in all 77 countries in the Android market- eBuddy is the highest ranked independent IM app in 42 out of 69 countries
Story line: On Getjar we have 68M downloads (Nov 2010), 2nd place after facebookiPhoneAppstore: Number 37 in Social Networking
Story line: On Getjar we have 68M downloads (Nov 2010), 2nd place after facebookiPhoneAppstore: Number 37 in Social Networking
Storyline: The next billion internet users will come from the emerging markets People in the emerging markets will skip the fixed internet and jump directly into mobile
Storyline: The emerging markets can be very lucerative as well. We see decent advertising rates in Asia. We see very good eCPM’s from Indonesia, which are as a high as most western counrties
Story line:Working with eBuddy: H&M, Vodafone, Samsung, O2, T-Mobile, Nokia, Peugeot, KFC, Burger King, Blackberry, Philips, Sony
Storyline: Add Revenue Share: eBuddy forecasts its mobile ad revenue in 2010 to be 1/3 of total ad revenue (mobile & web). Estimation that Mobile Ads in 2010 are far less than 20% of total ads.