1. Screen Pages
Client Event

2. Agenda

3. 5 years of Magento
• Journey began late 2008
• Close to 100 websites delivered
– 20 Enterprise sites delivered
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50 active clients
300 modules used
Gold Partner
Award winners

10. Statistics & benchmarks

11. Summary of traffic & its
performance
Source
Traffic
Conversion
£ per visit
Brand related searches
14.5%
6.3%
£4.45
Generic search
14.1%
1.5%
£0.55
Paid search
19.9%
3.4%
£2.74
Email marketing
20.6%
4.9%
£2.73
Referrals
10.5%
2.4%
-
3.9%
£2.64
Average

12. 21%
Opportunity?
15%

13. 2.85%
4.69%
1.27%

14. Where do visitors land?
Landing page
% landings
bounce %
Home page
32%
23%
Category page
25%
33%
Product page
22%
55%
i.e.. not on the home page

15. Search
Used by 5.4% of visitors.
Converts at 3x average.
Committed shoppers.

16. Checkout abandonment
Quartile 1
Quartile 3
Basket/checkout views
0.92%
3.42%
Basket page exits
7.93%
11.83%
Checkout success
39.7%
49.4%
These are all Magento standard checkouts –
except one.

17. Cyber-Monday
• 100,000 visitors placing 5,000 orders
• Conversions 5.93% vs. 3.87%
• 40% of traffic from “mobile”
– Sales on desktops 75% vs. 62% visits
– Sales on mobiles 3.5% vs 15% visits

18. 2014?

19. 2014 predictions
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The year of video content
Brands employ content editors
Tech-lash: who’s in charge? users or devices
Consumers less willing to share personal data
Wearable tech
Marketers stop talking about “big data” & focus on
things they know and can act on – now
Source: Figaro

20. Big marketing challenges: 2014
• Moving beyond SEO & PPC
• Targeted marketing
• Calculating conversion attribution (with multliple
digital channels)
• Effective journeys for mobile users
• Producing concrete financial results from social
• Developing effective content

22. …..