Submit Search
Upload
Ivantage: Search marketing trends
•
Download as PPTX, PDF
•
0 likes
•
860 views
Screen Pages
Follow
Latest developments in search & PPC & link building
Read less
Read more
Technology
Design
Report
Share
Report
Share
1 of 33
Download now
Recommended
Beginner's SEO for WordPress - WordCamp Raleigh 2018
Beginner's SEO for WordPress - WordCamp Raleigh 2018
Digital Strategy Works LLC
Tbl hc1v3
Tbl hc1v3
Ernst Phaff
Chile uniforms
Chile uniforms
Torres Saavedra Nelson Alberto
Making the Most of LATI: How to help your LAs translate what they learn into...
Making the Most of LATI: How to help your LAs translate what they learn into...
Gail Griffith
Developing a Language
Developing a Language
evanphx
Overview dan Capaian Implementasi Good Governance di Indonesia dari Sudut Pan...
Overview dan Capaian Implementasi Good Governance di Indonesia dari Sudut Pan...
Dadang Solihin
RPJMN 2015-2019
RPJMN 2015-2019
Dadang Solihin
What Users Do
What Users Do
Screen Pages
Recommended
Beginner's SEO for WordPress - WordCamp Raleigh 2018
Beginner's SEO for WordPress - WordCamp Raleigh 2018
Digital Strategy Works LLC
Tbl hc1v3
Tbl hc1v3
Ernst Phaff
Chile uniforms
Chile uniforms
Torres Saavedra Nelson Alberto
Making the Most of LATI: How to help your LAs translate what they learn into...
Making the Most of LATI: How to help your LAs translate what they learn into...
Gail Griffith
Developing a Language
Developing a Language
evanphx
Overview dan Capaian Implementasi Good Governance di Indonesia dari Sudut Pan...
Overview dan Capaian Implementasi Good Governance di Indonesia dari Sudut Pan...
Dadang Solihin
RPJMN 2015-2019
RPJMN 2015-2019
Dadang Solihin
What Users Do
What Users Do
Screen Pages
10 strategies to build domain value with internet marketing
10 strategies to build domain value with internet marketing
Jay Berkowitz www.TenGoldenRules.com
S.e.o by h@r$h!l
S.e.o by h@r$h!l
Harshil Barot
Digital Marketing Awareness
Digital Marketing Awareness
John Gs
SEO and Internet Marketing - SEDCorp Bootcamp 2014
SEO and Internet Marketing - SEDCorp Bootcamp 2014
Coryon Redd
Internet Marketing for Placer School for Adults - Fall 2013
Internet Marketing for Placer School for Adults - Fall 2013
Coryon.com
DreamWorth Solution - SEO Company in Pune
DreamWorth Solution - SEO Company in Pune
DreamWorth Solutions Pvt. Ltd
Introduction to Online Marketing - Fall 2014 for Placer School for Adults
Introduction to Online Marketing - Fall 2014 for Placer School for Adults
Coryon Redd
Intro to internet marketing and web design
Intro to internet marketing and web design
Coryon Redd
21 tool and technology tips final
21 tool and technology tips final
razorsocial
Web Optimization Workshop
Web Optimization Workshop
Doug Wade
Intro to Internet Marketing Placer Spring 2013
Intro to Internet Marketing Placer Spring 2013
Coryon.com
SEO, SEM & Social - Intro, Best Practices & Campaign Tools
SEO, SEM & Social - Intro, Best Practices & Campaign Tools
Luke Freeman
Marketing planoverview2
Marketing planoverview2
Laura Simpson
04.Social media and PR
04.Social media and PR
Julian Matthews
Digital download part 2
Digital download part 2
Raul Vielma
Introduction to Online Marketing Spring 2015
Introduction to Online Marketing Spring 2015
Coryon Redd
Sem marketing 101 v6
Sem marketing 101 v6
Maximiliano Lopez
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...
jangidandsons
MUonline
MUonline
Manoj Garg
Seth Rand's WooConf Presentation
Seth Rand's WooConf Presentation
Rand Internet Marketing
Amazon Payments
Amazon Payments
Screen Pages
Ebizmarts
Ebizmarts
Screen Pages
More Related Content
Similar to Ivantage: Search marketing trends
10 strategies to build domain value with internet marketing
10 strategies to build domain value with internet marketing
Jay Berkowitz www.TenGoldenRules.com
S.e.o by h@r$h!l
S.e.o by h@r$h!l
Harshil Barot
Digital Marketing Awareness
Digital Marketing Awareness
John Gs
SEO and Internet Marketing - SEDCorp Bootcamp 2014
SEO and Internet Marketing - SEDCorp Bootcamp 2014
Coryon Redd
Internet Marketing for Placer School for Adults - Fall 2013
Internet Marketing for Placer School for Adults - Fall 2013
Coryon.com
DreamWorth Solution - SEO Company in Pune
DreamWorth Solution - SEO Company in Pune
DreamWorth Solutions Pvt. Ltd
Introduction to Online Marketing - Fall 2014 for Placer School for Adults
Introduction to Online Marketing - Fall 2014 for Placer School for Adults
Coryon Redd
Intro to internet marketing and web design
Intro to internet marketing and web design
Coryon Redd
21 tool and technology tips final
21 tool and technology tips final
razorsocial
Web Optimization Workshop
Web Optimization Workshop
Doug Wade
Intro to Internet Marketing Placer Spring 2013
Intro to Internet Marketing Placer Spring 2013
Coryon.com
SEO, SEM & Social - Intro, Best Practices & Campaign Tools
SEO, SEM & Social - Intro, Best Practices & Campaign Tools
Luke Freeman
Marketing planoverview2
Marketing planoverview2
Laura Simpson
04.Social media and PR
04.Social media and PR
Julian Matthews
Digital download part 2
Digital download part 2
Raul Vielma
Introduction to Online Marketing Spring 2015
Introduction to Online Marketing Spring 2015
Coryon Redd
Sem marketing 101 v6
Sem marketing 101 v6
Maximiliano Lopez
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...
jangidandsons
MUonline
MUonline
Manoj Garg
Seth Rand's WooConf Presentation
Seth Rand's WooConf Presentation
Rand Internet Marketing
Similar to Ivantage: Search marketing trends
(20)
10 strategies to build domain value with internet marketing
10 strategies to build domain value with internet marketing
S.e.o by h@r$h!l
S.e.o by h@r$h!l
Digital Marketing Awareness
Digital Marketing Awareness
SEO and Internet Marketing - SEDCorp Bootcamp 2014
SEO and Internet Marketing - SEDCorp Bootcamp 2014
Internet Marketing for Placer School for Adults - Fall 2013
Internet Marketing for Placer School for Adults - Fall 2013
DreamWorth Solution - SEO Company in Pune
DreamWorth Solution - SEO Company in Pune
Introduction to Online Marketing - Fall 2014 for Placer School for Adults
Introduction to Online Marketing - Fall 2014 for Placer School for Adults
Intro to internet marketing and web design
Intro to internet marketing and web design
21 tool and technology tips final
21 tool and technology tips final
Web Optimization Workshop
Web Optimization Workshop
Intro to Internet Marketing Placer Spring 2013
Intro to Internet Marketing Placer Spring 2013
SEO, SEM & Social - Intro, Best Practices & Campaign Tools
SEO, SEM & Social - Intro, Best Practices & Campaign Tools
Marketing planoverview2
Marketing planoverview2
04.Social media and PR
04.Social media and PR
Digital download part 2
Digital download part 2
Introduction to Online Marketing Spring 2015
Introduction to Online Marketing Spring 2015
Sem marketing 101 v6
Sem marketing 101 v6
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...
MUonline
MUonline
Seth Rand's WooConf Presentation
Seth Rand's WooConf Presentation
More from Screen Pages
Amazon Payments
Amazon Payments
Screen Pages
Ebizmarts
Ebizmarts
Screen Pages
Dan Richardson
Dan Richardson
Screen Pages
Klevu
Klevu
Screen Pages
Cogeco Peer1
Cogeco Peer1
Screen Pages
Magento 2
Magento 2
Screen Pages
Dotmailer
Dotmailer
Screen Pages
Screen Pages introduction
Screen Pages introduction
Screen Pages
Screen Pages
Screen Pages
Screen Pages
Magento
Magento
Screen Pages
Search Marketing
Search Marketing
Screen Pages
Bronto
Bronto
Screen Pages
Brand and Soul
Brand and Soul
Screen Pages
Mention me
Mention me
Screen Pages
Dotmailer (Skip Fidura)
Dotmailer (Skip Fidura)
Screen Pages
Online security (Daniel Beazer)
Online security (Daniel Beazer)
Screen Pages
Magento (David Wise)
Magento (David Wise)
Screen Pages
Online trends & insights (Rebecca de Freitas)
Online trends & insights (Rebecca de Freitas)
Screen Pages
Search Marketing update (Dan Richardson)
Search Marketing update (Dan Richardson)
Screen Pages
Right people in the right seats (Julia Langkraehr)
Right people in the right seats (Julia Langkraehr)
Screen Pages
More from Screen Pages
(20)
Amazon Payments
Amazon Payments
Ebizmarts
Ebizmarts
Dan Richardson
Dan Richardson
Klevu
Klevu
Cogeco Peer1
Cogeco Peer1
Magento 2
Magento 2
Dotmailer
Dotmailer
Screen Pages introduction
Screen Pages introduction
Screen Pages
Screen Pages
Magento
Magento
Search Marketing
Search Marketing
Bronto
Bronto
Brand and Soul
Brand and Soul
Mention me
Mention me
Dotmailer (Skip Fidura)
Dotmailer (Skip Fidura)
Online security (Daniel Beazer)
Online security (Daniel Beazer)
Magento (David Wise)
Magento (David Wise)
Online trends & insights (Rebecca de Freitas)
Online trends & insights (Rebecca de Freitas)
Search Marketing update (Dan Richardson)
Search Marketing update (Dan Richardson)
Right people in the right seats (Julia Langkraehr)
Right people in the right seats (Julia Langkraehr)
Recently uploaded
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
Enterprise Knowledge
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
Alex Barbosa Coqueiro
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
Rizwan Syed
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
carlostorres15106
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
Slibray Presentation
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
Florian Wilhelm
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024
The Digital Insurer
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Zilliz
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
Miki Katsuragi
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
Stephanie Beckett
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
Alfredo García Lavilla
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
Hervé Boutemy
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
UiPathCommunity
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
Kalema Edgar
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Mark Simos
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
BookNet Canada
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
Manik S Magar
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
Addepto
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
gvaughan
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
comworks
Recently uploaded
(20)
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
Ivantage: Search marketing trends
1.
1 www.ivantage.co.uk Search
marketing best practice Matt Trimmer Principal Consultant & Managing Director 1
2.
2 www.ivantage.co.uk About
ivantage Established in 2002 Independent 44th ranked search agency by NMA Only agency in UK with these Google certifications
3.
4.
Generating web site
traffic through
5.
Paid Search (PPC)
6.
Natural Search (SEO)
7.
Local & Mobile
search
8.
Social media
9.
Display & video
10.
E-mail
11.
Analyzing web site
traffic using
12.
Web Analytics to
accurately analyse how visitors find and interact with websites
13.
Converting web site
traffic using
14.
15.
5 www.ivantage.co.uk Client
projects - business to business
16.
www.ivantage.co.uk Client projects
– NGOs and GOs
17.
18.
Google AdWords
19.
Organic search
20.
On-page SEO
21.
22.
Depends on who
else is
23.
24.
Your Ad should
be most relevant
25.
26.
Communicate short term
offers
27.
Ad Extensions
28.
Ad Sitelinks
29.
30.
Easily done with
Google Analytics
31.
32.
Searches for “hair
loss supplements”
33.
Visits site but
does not buy
34.
Becomes an “aware
customer”
35.
Searches for “Tricologic”
36.
Visits site and
buys
37.
Brand keyword “wins”
sale on last click attribution
38.
Brand keywords show
high RoI
39.
Depends on tracking
technology
40.
Google Analytics Multichannel
Funnels
41.
42.
43.
44.
Call Metrics in
Beta (USA)
45.
46.
Reviews
47.
Limited release
48.
Need to feed
Google Product Search
49.
30 reviews at
Review Centre, Bizrate, etc
50.
Great for SEO
anyway
51.
52.
Those that +1
your Ad
53.
are recommending you
Ad/Site
54.
55.
On the Google
Display Network
56.
Lift the performance
of a search campaign
57.
Awareness
58.
Re-marketing
59.
Allows you to
show ads to users who've previously visited your website as they browse other sites in the Display network
60.
In-Video
61.
On You Tube
Video
62.
On the Google
Display Network
63.
Mobile
64.
Hyperlocal Distance Information
with Location Extensions
65.
Click to Call
66.
67.
www.ivantage.co.uk
68.
www.ivantage.co.uk/index.htm
69.
ivantage.co.uk
70.
ivantage.co.uk/index.htm
71.
Choose your preferred
(canonical) URL (marketing URL)
72.
www.ivantage.co.uk
73.
301 redirect all
other variations to your preferred URL
74.
This prevents duplication
75.
76.
Link with anchor
text to key pages
77.
or at least
to a static sitemap page
78.
Do have unique
Title Tags
79.
Match keywords used
by customers to pages with matching titles
80.
One page -
1-3 keywords
81.
Do have unique,
compelling description tags
82.
83.
with each step
increasing in difficulty, resources and engagement
84.
85.
Harness your political
link structure
86.
Connect to the
core
87.
Develop your profile
88.
Connect to your
theme
89.
Make your news
90.
Interact with your
theme
91.
Make the news
92.
93.
Canonical URL, linking
to key contentHarness your political link structure
94.
95.
Connect to core
trusted sites
96.
97.
26 www.ivantage.co.uk Core
directories cont’d (Planet Ocean)
98.
99.
Flickr.com
100.
Linkedin.com
101.
Myspace.com
102.
Friendster.com
103.
Profiles.yahoo.com
104.
360.yahoo.com squidoo.com
105.
groups.google.com
106.
groups.msn.com
107.
groups.yahoo.com
108.
spaces.msn.com
109.
110.
111.
Article directories
112.
Professional bodies,
organisations
113.
Industry representatives
114.
Research houses
115.
Vertical directories
116.
117.
Press releases (Social
Media Press Release)
118.
PRWeb
119.
Aim for
120.
Syndication or releases
with links to your site
121.
Blog Reviews
122.
Social Bookmarking of
123.
Release
124.
Syndicated releases
125.
Blog reviews
126.
127.
Competitors
128.
Commentators
129.
Expert postings
130.
Ensure blogs do
not using no follow tag
131.
Guest blogging on
relevant blogs
132.
Target key blogs
133.
Advanced search
134.
135.
Develop a news
feed
136.
Apply to become
a news source
137.
Google
138.
Yahoo!
139.
Develop a blog
140.
Create a micro-blog
141.
Twitter
142.
143.
Link bait –
reasons to link back to site
144.
Lists
145.
101 ways to
146.
10 reports to
die for
147.
Interviews
148.
Tools
149.
E.g. Wordpress.org
150.
Awards and Contests
151.
Gadgets and Widgets
152.
Google Gadgets
153.
Facebook Apps
154.
Yahoo widgets
155.
Aim for
156.
Viral effect
157.
E.g “will it
blend”
Download now