Google analytics latest and best

•Transferir como PPTX, PDF•

1 gostou•454 visualizações

Screen Pages

How to use Google analytics by Tim Leighton-Boyce

Tecnologia Negócios

Google Analytics: Latest and Bestby Tim Leighton-Boyce So, what can I do with these shiny new toys?

Background Started out in mail order: 1978 Started analysing how people use web sites: 1994 Analytics+marketing insight = increased conversions Client engagements Thorntons Healthspan/Healthy Direct Joules English Heritage Interflora Sweaty Betty

What do I do? Long term (typically years…) retainer-based Ongoing research and best practice advice Systematic Voice of Customer Survey Analysis and trending Ad hoc usability testing, troubleshooting and error tracking Regular Google Analytics analysis (checkouts, KPIs, errors) Medium term (3 to 6 days) one-off projects Full site audits and recommendations for improvement GA custom tracking and configuration Short term (1 to 2 days) one-off projects GA health check and advice GA specific project analysis GA training

Getting New Customers People who have a Need To Know Like And Trust you Credit: John Jantsch: www.ducttapemarketing.com

Custom Dashboards Timelines Metrics Tables also Pie Charts…

Custom Reports: Generic Search Visits Bounce Rate Conversion Rate Transactions Revenue Keywords

Entrance Pages for Keywords Drill down to Landing Pages

Engagement Metrics for Keywords Visits Bounce Rate >3 pages Saw product Add to Basket Conversion rate

Products Sold by Generic Search Quantity Revenue Products

Keywords specific to product Quantity Revenue Keywords

Entrance Page & Engagement Visits Bounce Rate >3 pages Saw product Add to Basket Conversion rate Entrance Page

Entrance Page & Engagement Drill down to Keywords

Entrance Page & Products Quantity Revenue Entrance Page

Entrance Page & Products Quantity Revenue Drill down to Products

Site Speed Reports Avg Speed Pageviews Sample Bounce Rate % Exit

Conclusion: where are we now? ,[object Object]

GA is confusing and complex and they keep adding more stuff

Mais conteúdo relacionado

Mais de Screen Pages

Dan RichardsonScreen Pages

KlevuScreen Pages

Cogeco Peer1Screen Pages

Magento 2Screen Pages

DotmailerScreen Pages

Screen Pages introductionScreen Pages

What Users DoScreen Pages

Screen PagesScreen Pages

MagentoScreen Pages

Search MarketingScreen Pages

BrontoScreen Pages

Brand and SoulScreen Pages

Mention meScreen Pages

Dotmailer (Skip Fidura)Screen Pages

Online security (Daniel Beazer)Screen Pages

Magento (David Wise)Screen Pages

Online trends & insights (Rebecca de Freitas)Screen Pages

Search Marketing update (Dan Richardson)Screen Pages

Right people in the right seats (Julia Langkraehr)Screen Pages

Amazon payments (Sean Casey)Screen Pages

Mais de Screen Pages (20)

Dan Richardson

Klevu

Cogeco Peer1

Magento 2

Dotmailer

Screen Pages introduction

What Users Do

Screen Pages

Magento

Search Marketing

Bronto

Brand and Soul

Mention me

Dotmailer (Skip Fidura)

Online security (Daniel Beazer)

Magento (David Wise)

Online trends & insights (Rebecca de Freitas)

Search Marketing update (Dan Richardson)

Right people in the right seats (Julia Langkraehr)

Amazon payments (Sean Casey)

Último

Why Teams call analytics are critical to your entire businesspanagenda

GenAI Risks & Security Meetup 01052024.pdflior mazor

Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software

AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin

Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services

Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2

From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software

Scaling API-first – The story of a global engineering organizationRadu Cotescu

presentation ICT roal in 21st century educationjfdjdjcjdnsjd

Artificial Intelligence: Facts and MythsJoaquim Jorge

Boost PC performance: How more available memory can improve productivityPrincipled Technologies

A Domino Admins Adventures (Engage 2024)Gabriella Davis

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j

The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los

HTML Injection Attacks: Impact and Mitigation StrategiesBoston Institute of Analytics

Top 10 Most Downloaded Games on Play Store in 2024SynarionITSolutions

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93

MINDCTI Revenue Release Quarter One 2024MIND CTI

Google analytics latest and best

1. Coming Up: GA New in last 6 months

2. Google Analytics: Latest and Bestby Tim Leighton-Boyce So, what can I do with these shiny new toys?

3. Background Started out in mail order: 1978 Started analysing how people use web sites: 1994 Analytics+marketing insight = increased conversions Client engagements Thorntons Healthspan/Healthy Direct Joules English Heritage Interflora Sweaty Betty

4. What do I do? Long term (typically years…) retainer-based Ongoing research and best practice advice Systematic Voice of Customer Survey Analysis and trending Ad hoc usability testing, troubleshooting and error tracking Regular Google Analytics analysis (checkouts, KPIs, errors) Medium term (3 to 6 days) one-off projects Full site audits and recommendations for improvement GA custom tracking and configuration Short term (1 to 2 days) one-off projects GA health check and advice GA specific project analysis GA training

5. Agenda

6. Main Theme Getting new customers

7. Getting New Customers People who have a Need To Know Like And Trust you Credit: John Jantsch: www.ducttapemarketing.com

9. Custom Dashboards Timelines Metrics Tables also Pie Charts…

10.

11.

12. Custom Reports: Generic Search Visits Bounce Rate Conversion Rate Transactions Revenue Keywords

13. Entrance Pages for Keywords Drill down to Landing Pages

14. Engagement Metrics for Keywords Visits Bounce Rate >3 pages Saw product Add to Basket Conversion rate

15. Products Sold by Generic Search Quantity Revenue Products

16. Keywords specific to product Quantity Revenue Keywords

17. Entrance Page & Engagement Visits Bounce Rate >3 pages Saw product Add to Basket Conversion rate Entrance Page

18. Entrance Page & Engagement Drill down to Keywords

19. Entrance Page & Products Quantity Revenue Entrance Page

20. Entrance Page & Products Quantity Revenue Drill down to Products

21.

22. Site Speed Reports Avg Speed Pageviews Sample Bounce Rate % Exit

23. Site Speed Report Filter

24. Site Speed Report Filter

25.

26. Multi-channel: Conversion Paths

27. Multi Channel Funnel Overview

28. Even More Reports Know & Trust Like

29.

30. To

31. GA is confusing and complex and they keep adding more stuff

32. GA helps me with the exactly the projects I’m working on now

33.

34. Please keep in touch! Follow me on Twitter, Linked In, Facebook etc: http://profiles.google.com/tim.lboyce Links: Working with brand keywords: http://bit.ly/brandkeywords Build a custom report: http://bit.ly/gacustomreport

Google analytics latest and best

Recomendados

Recomendados

Mais conteúdo relacionado

Mais de Screen Pages

Mais de Screen Pages (20)

Último

Último (20)

Google analytics latest and best