the introduction of 21cn Business Herald

1. The Largest Business Newspaper in
China
Established In 2001.1.1

3. Content Structure
Daily Content
• Front page
• Economy | Business Review
• International News
• Politics, Policy & Economy
• Capital and Finance
• Asian Market
• Industry & Corporation
Weekly Report :
• Information Technology| Auto |Internet | Real Estate
Weekend Supplement:
• Management Issues | Observer Funds |Venture Capital
• Lifestyle |Culture

4. Global News Bureau
• London
• New York
• Washington
• Cape Town South Africa
• Silicon valley
• Singapore
• Paris
• Moscow
• Brussels
• Tokyo

5. Readership
• Circulation: 762,000 every day
• Coverage: 666 big cities in China
• Reader coverage: 3 Million people
• Readers: 75% Male 25% Female
• Age: 25-45 93.3%
• Education: college 20%, Higher Degree:80%
• Government official: 8% Corporate Top management: 20%
• Corporate Middle management: 34% Professionals: 13%
• Private sector/Entrepreneurs: 9%

6. Well-Recognized Events
• 5th 21st Century China Best Corporate Citizenship Award
• 8th 21st Century BoAo Real Estate Forum
• 5th China Golden Pillow Award
• 5th China Managing Brand Value Forum
• 4th 21st Century Asian Financial Annual Conference & Asian Banks Competitive
Rankings
• 5th Annual Auto Figure|Elite Car Awards
• 4th Annual Summit of China Economy in 21st Century
• 4th 21st Century Annual Conference of Chinese Capital Market Investment
• 1st 21st Century Enterprise Investment Summit

7. Public Awards We Obtained
• EFFIE AWARD Bronze Award, Global, 2005
• “Sharp Financial News”Awards,China,2007
• TOP 10 Brand In Print Media,China,2004
• TOP 10 Professional Media, China,2006
• “The Most Aggressive Media“ ,China,2004

8. The Introduction of
“Voice From the Top: Corporate America “ Column
• Position: Front Page, with interviewee’s photo
• Target:
– U.S FORTUNE 500 company CEOs
– Top 25 U.S Private companies
– Top 50 U.S Financial companies
– Head of Influential International Organizations
– CEO of Important Exchanges| Markets

9. Big Global Figures Has Been Interviewed :
Chancellor of Germany Mr. Helmut Schmidt
Prime minister of France Mr. Jean-Pierre Raffarin
President of the European Mr. Romano Prodi
GE Vice Chairman Mr. John G.Rice
Saudi Aramco CEO Mr. Abdallah S. Jum'ah
US Chamber of Commerce Mr. Thomas J. Donohue
Chairman
US Labor Department Secretary Ms. Xiao Lan Zhao
Prime Minister Of UK Mr. Tony Blair

10. New York News Bureau
Roger . Wang
Senior Reporter
D: 212 608 7307
M: 646 853 5606
E: wangkang @ 21cbh.com