The document discusses various aspects of design theory, including its philosophical and perceptual foundations. It addresses topics like functionalism vs formalism, the Gestalt theory of perception, the golden section and information theory as they relate to aesthetics. It also examines the specificity of design as a discipline and discusses the ethical responsibilities of design, particularly around sustainability.

1. Culture
?
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2. Design Theory
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3. Why Design Theory
Without theoretical basis, without vision, without philosophy
and without ethic:
There is no design !
There is only technology or business !
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4. Why Design Theory
The justification of theory of design is necessarily provided by
the practice : For improvement of our products, our
communication, our environment and our framework of life.
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5. Why Design Theory
ARGUMENT PRACTICE ARGUMENT
To draw up Real Criticism
To base on activity Justification
WHY HOW BECAUSE
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6. WHY
WHAT
HOW
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7. What is Design
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8. What is Design
In essence, design challenges the most popular
misperception.
We need to understand and define the reality, the limits and
field of activity of Design
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9. Design vs Styling
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10. Design vs Styling
This whole question of design versus styling is one that
comes up frequently.
But do we really know, the real meaning and implications of
design and styling…
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11. Aesthetic
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12. Aesthetic
Aesthetics is broader in scope than the philosophy of art,
which is one of its branches.
It deals not only with the nature and value of the arts but also
with those responses to natural objects that find expression
in the language of the beautiful and the ugly.
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13. Functionalism & Formalism
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14. Functionalism & Formalism
We shall be able to interpret formalism as an application of a
repertoire of forms to different products or objects.
Functionalism, in art and architecture, is an aesthetic
doctrine developed in the early 20th cent. out of Louis Henry
Sullivan's aphorism that form ever follows function.
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15. The two aspects of
Design Theory
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16. The two aspects of
Design Theory
Perception Philosophy
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18. Perception
Why do some "beautiful" objects quickly lose their appeal,
while others seem to have a more lasting allure? Do lasting
truths guide our perception of what is beautiful?
Mankind has been fascinated by the notion of beauty
since before recorded history.
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19. The Gestalt Theory
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20. The Gestalt Theory
The word Gestalt is used in modern German to mean the
way a thing has been “gestellt”; i.e, "placed," or "put
together."
The relation figure/ground, the structures,
the organization, the concept of good form, Illusion &
perception … etc
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21. Golden Section
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22. Golden Section
We now recognize that mathematical proportions and
systems drive nature at all levels.
The Golden Mean or Golden Section is a ratio that is
present in the growth patterns of many things; the spiral
formed by a shell or the curve of a fern, for example.
Both the ancient Greeks and the ancient Egyptians used the
Golden Mean when designing their buildings and
monuments.
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23. The Information Theory
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24. The Information Theory
When we have look at an object, when we evaluate and
appreciate it, the relation which established between the
object and us is an exchange of information.
Stimuli, factors of attraction and weariness, semantic and
aesthetic messages, sociocultural archetypes, boring
banality and incomprehensible originality, degree of
pregnancy / redundancy….etc
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25. Semiotic, Semiology
(theory of signs)
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26. Semiotic, Semiology
(theory of signs)
Term "semiology" (from Greek semeion "sign", and logoes "
speech, knowledge ") was proposed by Ferdinand de
Saussure (Courts of general linguistics), and the discipline
that it indicates defines as studying " the life of signs within
the social life ".
Semiotics, or semiology, is the study of signs, symbols, and
signification.
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28. Philosophy
First of all it is necessary to define the specific aspects of
design and the object of knowledge.
Today, disciplinary tendencies of design tend to define all
relations "individual – object - milieu" as the subject of the
design.
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29. The Specificity of Design
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30. The Specificity of Design
The alternative is to know if there is, yes or no, in the Product
Architecture an object of specific knowledge.
The word ‘Design’ is it adapted, maybe this word is it too
wide and not well define ?
Is Design: Specific discipline, Inter discipline or Super
Discipline ?
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31. Ethic Responsibility
and sustainability
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32. Ethic Responsibility
and sustainability
Design, as creative activity in the heart of the industrial
universe and of the consumer society, take one of the most
important responsibility in the destruction of our environment
and our society.
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