Binary club - gathering customer intelligence

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Presentation to the Ogilvy internal team as part of the regular Binary Club meetings. The deck covered how businesses can use social media intelligence to drive business activities - very relevant for both B2B and B2C companies as it's not just collecting data, but what you do with that information as a result. The outputs list details a range of offerings Social@Ogilvy currently provides to clients.

Tecnologia Negócios

Gathering customer intelligence online

How + = better business

Roger Christie (@rogerchristie) – Senior Digital Strategist, Social@Ogilvy

1. Social intelligence / insights

2. Lead mining

3. Customer service

4. Building advocacy and influencer networks

5. Campaign analysis

6. Product development

7. New business opportunities

8. Issues management

Questions?

Roger Christie
Senior Digital Strategist
P: +61 2 8437 5337
M: +61 431 718 018
T: @rogerchristie
E: roger.christie@ogilvy.com.au

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