Power Point presentation describing Rodolfo Pereira´s CV

2. Work Experience

3. World Bank Consultant 1/5/09 - 7/1/09 In applying communications strategies for development and after working for the World Bank, I discovered that climate change will have a real impact on everybody’s lives, and that it needs to be communicated at a global level. Now.

4. Links Media Sr. PR & Media Specialist 9/2007 -11/2008 After absorbing strategies for health communication and working on behalf of such a huge institution as LAC+USC, I was able to create and communicate to internal and external audiences a single message “We Are Close to You” .

5. Embassy of Peru Press Counselor 11/2001 -12/2006 “ During his tenure at the Embassy of Peru in Washington, Mr. Pereira distinguished himself as an informed, professional and trusted intermediary between the press and his diplomatic mission. I found him to be an insightful and reliable source on issues affecting Latin America and north-south relations in the hemisphere. Overall, I would rate Mr. Pereira among the top press attaches I have met as a journalist in Washington.” Philip Bennet Managing Editor The Washington Post Working at the Embassy, I was able to apply the concepts of public diplomacy in reaching out to a broad audience of journalists, policymakers, private sector leaders, NGOs and multilateral organizations’ representatives.

6. Presidency of Peru Press Secretary to the President of Peru 9/2002 -6/2003 “ Mr. Pereira became a key member of my staff. He was widely respected for his sharp analysis, creative writing and excellent communications skills. Rodolfo has the ability to bring new perspectives to difficult issues and is always willing to proactively take on new difficult topics, which he consistently handled very professionally. He applied those skills in planning and executing outreach efforts to make known worldwide the external affairs policies defined by my Administration.” Alejandro Toledo President of Peru 2001 - 2006 In executing strategies of political communication, transparency andopenness are key components in conquering hearts and minds. Onemust use all platforms available simultaneously, from Web 2.0 to social media, from face-to-face dialogues to web conferences, but always telling the truth.

7. Viajo.com Content Manager 2000 - 2001 “ Rodolfo is very knowledgeable, open minded, flexible and easy to work with. The quality of his work always speaks for itself.” Gian Filli Director of Content and Operations at Viajo.Com Online communication is the ideal platform to connect with the global village, allowing messages to be disseminated effectively across cultures and peoples —but first, you need to know your audience and adopt their own language. Their voice must be yours.

8. LAPTV (Latin American Pay Television) Editorial Director & Copyeditor 1997 - 1999 “ Rodolfo is a very creative person, he has a great personality and is a team player with profound knowledge of the Hispanic market in the US and Latin America.” Patricio Montalbetti,Creative Services Director at LAPTV I was able to experiment creatively with the latest post production video platforms available in the market, exploring new horizons and venues, giving value and sense to each color, each word, each frame, each sound.

9. CNN Copyeditor 1995 - 1996 In practicing and enforcing the high standards of journalistic values, I learned from colleagues and supervisors that seeking truth and providing a fair and comprehensive account of events and issues is the cornerstone of the media’s credibility. As a journalist, each day you must exercise integrity and passion.

10. portfolio

11. Films

16. A taxi driver from Lima thinks that the woman he met never existed. And he’s completely right. URL: http://vimeo.com/7108574 Taxi

17. Television

18. URL: http://vimeo.com/6808571 URL: http://vimeo.com/6916993 URL: http://vimeo.com/7086005 URL: http://vimeo.com/6915769 Selected TV Promos

19. Creative Writing

21. He ido a caminar por las playas de la bahía de Chesapeake. Y esa caminata me ha hecho pensar en algunas cosas: la arena escurriéndose entre las manos, ¿estuvo alguna vez en el fondo del mar? ¿Y qué será de esa luna ensangrentada en el horizonte, que casi besa tierra firme, cuando la Vía Láctea se haya ido para siempre? Lo único permanente es el movimiento. Y tú. I´ve gone walking on the beaches of the Chesapeake. That walk has made me think of a few things: the sand sifting through one’s hands, was it ever at the bottom of the sea? And what will become of that bloody moon on the horizon, almost kissing solid ground, when the Milky Way has gone forever? The only permanent is the movement. And yourself.

22. Journalism

23. As a journalist, I’ve always tried to create life-like atmospheres through the written word, choosing stories that have within them the power to change our view of the world. Journalistic Writing

25. I am a practitioner, not a theorist. All my knowledge has been earned through real-life experiences. Rodolfo Pereira // rodopereira@aol.com

26. Contact Information Rodolfo Pereira Address: 6100 Wilson Lane, Bethesda, MD 20817 Tel: (301) 814-0773 E-mail: rodopereira@aol.com URL: http://vimeo.com/rodopereira/videos Thank you for your time...