This document discusses the development of web and mobile applications for 20 million users at Minha Vida, the largest health and wellness portal in Brazil. It provides details on the technologies used such as ASP.NET MVC, Web API, SQL Server, MongoDB, Memcached, SOLR, IIS, and Hyper-V. It also discusses the infrastructure including data centers, Azure, Windows Server, CentOS, and Ubuntu Server. The applications developed include the Minha Vida portal, diet and health apps, and CRM systems serving over 80 million users and delivering over 50 million page views per month.

1. Desenvolvendo web/mobile
para 20 milhões de usuários
Rodolfo Fadino
Arquiteto de Soluções
rodolfo@minhavida.com.br

2. Sobre
• Especialista em desenvolvimento de aplicações web.
• Microsoft MVP .NET
• Tecnologia em Processamento de Dados (Fatec-SP)
• T.I. Minha Vida (Since 2009)
• Projetos e diferentes times (Minha Vida, Dieta e Saúde, CRM)
• Dou algumas palestras em eventos de tecnologia.
• Blog técnico (http://rodolfofadino.com.br/)
@RodolfoFadino
Arquiteto de Soluções
rodolfo@minhavida.com.br

3. página 4
ThelargestportalforHealth,nutrition
andwellnessinBrazil

4. página 5
Last12months(2013/09to2014/09)
Google Analytics; Estimativa Anatel; PubliAbril
80.000.000 users
Brazil internet population: 100.000.000
partners
SEO friendly, 70% of the origin

5. página 6
Simple language, adapted complex topics
videos, image galleries, surveys, infographics...
The largest library of health and wellness Brazil:
More than 17,000 contents
Expertsandcontentlibrary
400+ Doctors, Nutritionists, Psychologists, etc;

6. página 7
Cause: Combat High Cholesterol
Educate more than 1.500.000 people with
Heart and Cholesterol guides
and live chat and vídeo with an expert
(More than 15,000 people interacting)

7. página 8
Everywhere...

8. page views/month
scalability
delivering health
50,000,000
average online visitors
5,000
rpm web servers
6,800
rpm each server
1,700
data tranfer/month
40TB
web servers
4 vm
visitors/month
15,000,000

9. users and
applications
Data/State
SQL Cluster
SOLR
Rabbit MQ
Worker
Win 2012
Cache
Memcached
Web & API
IIS
IIS
IIS
IIS
Static files
html
json
css js
images
NGIN
X
CDN

10. technologies
ASP.NET MVC 5 ASP.NETWeb API
Entity Framework 6
Memcached
IIS 7.5
SQL Server 2012
Hyper-V
CentOS
Nginx
SOLR
RabbitMQ

11. The largest online weight
loss program inBrazil

12. +4,000,000downloads
(allrelevantplatforms)

14. página 15
2013numbersand2014goals
2014 – users will lost more than 1.000.000 kilograms
~ 2,204,622 pounds
2013 - users lost more than 500.000 kilograms
~ 1,102,311 pounds

15. in 2014
700,000 hours of fitness activity

16. api hits/month
scalability
weight loss
100,000,000
page views/month (web)
6,000,000
average online visitors (web)
1,200
rpm servers (web)
4.200
platforms consuming
+10
API servers
5 vm
mobile app page views/month
27,000,000

17. users, apps
and mobile
Data/State
SQL Cluster
Rabbit MQ
Memcached
API
IIS
IIS
IIS
IIS
Web
IIS IIS
IIS
Static files
NGINX CDN
Worker
Win 2012
json
html
css js
images

18. ASP.NET MVC 5 ASP.NETWeb API
Entity Framework 6
Memcached
IIS 8
SQL Server 2012
Hyper-V
CentOS
Nginx
Lucene
RabbitMQ
technologies
Windows Server 2012 R2
AngularJS

19. Como funciona...
+
InfraestruturaDesenvolvimento

20. No Silver Bullet

21. No Silver Bullet
Procuramos a melhor tecnologia ou
solução para resolver algo.
Considerando custo/beneficio,
melhorias, evoluções, mercado,
licenciamento, etc

22. DevOps

24. • Plataforma .NET
• ASP.NET MVC
• ASP.NET WebAPI
• Node.JS
• Android
• IOS
• Xamarin
• SQL Server
• MongoDB
Desenvolvimento

25. • DataCenter (Equinix)
• Azure
• SO
• Windows Server 2012
• Hyper-V
• CentOS
• Ubuntu Server
• Servers
• SQL Server
• MongoDB
• Memcached
• SOLR
• IIS
Infraestrutura

26. Data Center

27. Azure

28. Desenvolvimento

35. Obrigado
rodolfo@minhavida.com.br
@RodolfoFadino