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SPECIAL FEATURES &
   REALITIES OF
     RURAL
 COMMUNICATION
RURAL AREA


Where the people are engaged in primary
industry in the sense that they produce
things directly for the first time in
cooperation with nature.
Rural areas are separately settled places away
from the influence of large cities and towns.
Such areas are distinct from more intensively
settled urban and sub-urban areas, and also
from unsettled lands or wilderness, such as
forest.
Rural    areas   can   have  an   agricultural
character, though many rural areas are
characterized by an economy based on cottage
industry, mining, oil and gas exploration, or
tourism.
RURAL COMMUNITY

A group of people with a common characteristic
or interest living together, in a village.


A Rural Community can be classified as rural
based on the criteria of lower population
density, less social differentiation, less social and
spatial mobility, slow rate of social change, etc.
Agriculture is the major occupation of rural
people.
MAIN FEATURES OF RURAL COMMUNITY

Village is an institution-
The Village is a primary institution. The development of
villages is influenced considerably by the life of the village.
It satisfies almost all the needs of the rural.
Community-
They have a sense of unity and a feeling of belongingness
towards each other.
Religion-
Faith in religion and universal power is found in the life of the
villages.
Agriculture-
Main occupation is agriculture which involves dependence on
nature. Nature gives the livelihood to them. Farmers worship
forces of nature.
LIFE OF RURAL PEOPLE
Lifestyles in rural areas are different than
those in urban areas, mainly because limited
services are available.
Governmental services like law
enforcement, schools, fire departments, and
libraries may be distant, limited in scope, or
unavailable.
Utilities like water, sewer, street
lighting, and garbage collection may not be
present.
Public transport is sometimes absent or
very limited, people use their own
vehicles, walk or ride an animal.
RURAL DEVELOPMENT
Rural development is a strategy designed to
improve the economic and social life of rural
poor.
It is a process, which aims at improving the
well being and self realization of people living
outside the urbanized areas through collective
process.
Rural Development is all about bringing
change among rural community from the
traditional way of living to progressive
way of living. It is also expressed as a
movement for progress.
The United Nations defines
         Rural Development as:



“Rural Development is a process of
change, by which the efforts of the people
themselves are united, those of government
authorities to improve their economic, social
and cultural conditions of communities in to
the life of the nation and to enable them to
contribute fully to national programme.”
DEV. IN RURAL AREA CAN BRING

                    INFA-
                STRUCTURE




                                TECHNO
    ECONOMY
                                 LOGY




        EDUCATION           HEALTH
OBJECTIVES OF RURAL DEV.



1. To develop farm, home, public service and
village community.
2. To bring improvement in producing of crops
and animals living condition.
3. To improve health and education condition etc.
improvement of the rural people.
4. To improve villagers with their own efforts.
5. To improve village communication.
Main Objectives

                      To build
Infrastructure   Public Service      Communication




                    To improve
     Health           Education        Living condition




                    To generate
                                         Economical
  Employment        Farm & storage
                                          activities
PROBLEMS IN RURAL DEVELOPMENT


1. People related
2. Agricultural related problems
3. Infrastructure related problems
4. Economic problems
5. Social and Cultural problems
6. Leadership related problems
7. Administrative problems
PEOPLE RELATED PROBLEMS
1. Traditional way of thinking.
2. Poor understanding.
3. Low level of education to understand
developmental efforts and new technology.
4. Deprived psychology and scientific orientation.
5. Lack of confidence.
6. Poor awareness.
7. Low level of education.
8. Existence of unfelt needs.
9. Personal ego.
AGRICULTURE RELATED PROB.
1. Lack of expected awareness, knowledge, skill
and attitude.
2. Unavailability of inputs.
3. Poor marketing facility.
4. Insufficient extension staff and services.
5. Multidimensional tasks to extension personnel.
6. Small size of land holding.
7. Division of land.
8. Unwillingness to work and stay in rural areas.
INFASTRUCTRAL RELATED PROB.

Poor infrastructure facilities like-:
1. Water
2. Electricity
3. Transport
4. Educational institutions
5. Communication
6. Health
7. Employment
8. Storage facility etc.
ECONOMIC PROBLEMS



1. Unfavourable economic condition to
adopt high cost technology.
2. High cost of inputs.
3. Under privileged
  rural industries
LEADERSHIP RELATED PROBLEM



1. Leadership among the hands
of inactive and incompetent people.
2. Self interest of leaders.
3. Biased political will
ADMINISTRATIVE PROBLEMS


1. Political interference.
2. Lack of motivation and interest.
3. Unwillingness to work in villages.
4. Improper utilization of budget.
5. No proper monitoring of programs.
   and lack in their implementation.
SCOPE & IMPORTANCE OF
  RURAL DEVELOPMENT
Importance of Rural Development


Rural development is a dynamic
process, which is mainly concerned with the
rural areas. These include-
Agricultural growth, putting up of economic and
social infrastructure, fair wages as also housing
and house sites for the landless, village
planning, public health, education and
functional literacy, communication etc.
Rural development is a national necessity and
has considerable importance in India
Rural development is needed because-
:

1. To develop rural area as whole in terms of
culture, society, economy, technology and health.
2. To develop living slandered of rural mass.
3. To develop rural youths, children and women.
4. To develop and empower human resource of rural
area in terms of their
psychology, skill, knowledge, attitude and other
abilities.
5. To solve the problems faced by the rural mass for
their development.
6. To develop infrastructure facility of rural area.
7. To provide minimum facility to rural mass in
terms of drinking
water, education, transport, electricity and
communication.
8. To develop rural institutions like
Panchayat, cooperatives, post, banking and credit.
9. To develop rural industries through the
development of handicrafts, small scaled
industries, village industries, rural crafts, cottage
industries and other related economic operations in
the rural sector.
10. To develop agriculture, animal husbandry and
other agricultural related areas.
11. To restore uncultivated land, provide irrigation
facilities and motivate farmers to adopt improved
seed, fertilizers, package of practices of crop
cultivation and soil conservation methods.
12. To develop entertainment and recreational
facility for rural mass.
13. To develop leadership quality of rural area.
14. To improve rural marketing facility.
15. To minimise gap between the urban and rural in
terms of facilities availed.
16. To improve rural people’s participation in the
development of state and nation as whole.
17. To improve scopes of employment for rural
mass.
18. For the sustainable development of rural
area.
19. To eliminate rural poverty.
20. To empower them.
TOPIC DISCUSSED

1. RURAL AREA
2. RURAL COMMUNITY & ITS MAIN FEATURES
3. LIFE OF RURAL PEOPLE
4. RURAL DEVELOPMENT
5. OBJECTIVES OF RURAL DEVELOPMENT
6. VARIOUS PROBLESMS IN RURAL DEVELOPMENT
(PEOPLE, AGRICULTURE, INFASTRUCTURE, ECONOMI
C, LEADERSHIP & ADMINISTRATION RELATED
PROBLEMS).
7. SCOPE & IMPORTANCE OF RURAL DEVELOPMENT.

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Ruraldevelopmentppt 120126001823-phpapp01

  • 1. SPECIAL FEATURES & REALITIES OF RURAL COMMUNICATION
  • 2. RURAL AREA Where the people are engaged in primary industry in the sense that they produce things directly for the first time in cooperation with nature.
  • 3. Rural areas are separately settled places away from the influence of large cities and towns. Such areas are distinct from more intensively settled urban and sub-urban areas, and also from unsettled lands or wilderness, such as forest. Rural areas can have an agricultural character, though many rural areas are characterized by an economy based on cottage industry, mining, oil and gas exploration, or tourism.
  • 4. RURAL COMMUNITY A group of people with a common characteristic or interest living together, in a village. A Rural Community can be classified as rural based on the criteria of lower population density, less social differentiation, less social and spatial mobility, slow rate of social change, etc. Agriculture is the major occupation of rural people.
  • 5. MAIN FEATURES OF RURAL COMMUNITY Village is an institution- The Village is a primary institution. The development of villages is influenced considerably by the life of the village. It satisfies almost all the needs of the rural. Community- They have a sense of unity and a feeling of belongingness towards each other. Religion- Faith in religion and universal power is found in the life of the villages. Agriculture- Main occupation is agriculture which involves dependence on nature. Nature gives the livelihood to them. Farmers worship forces of nature.
  • 6. LIFE OF RURAL PEOPLE
  • 7. Lifestyles in rural areas are different than those in urban areas, mainly because limited services are available. Governmental services like law enforcement, schools, fire departments, and libraries may be distant, limited in scope, or unavailable. Utilities like water, sewer, street lighting, and garbage collection may not be present. Public transport is sometimes absent or very limited, people use their own vehicles, walk or ride an animal.
  • 9. Rural development is a strategy designed to improve the economic and social life of rural poor. It is a process, which aims at improving the well being and self realization of people living outside the urbanized areas through collective process. Rural Development is all about bringing change among rural community from the traditional way of living to progressive way of living. It is also expressed as a movement for progress.
  • 10. The United Nations defines Rural Development as: “Rural Development is a process of change, by which the efforts of the people themselves are united, those of government authorities to improve their economic, social and cultural conditions of communities in to the life of the nation and to enable them to contribute fully to national programme.”
  • 11. DEV. IN RURAL AREA CAN BRING INFA- STRUCTURE TECHNO ECONOMY LOGY EDUCATION HEALTH
  • 12. OBJECTIVES OF RURAL DEV. 1. To develop farm, home, public service and village community. 2. To bring improvement in producing of crops and animals living condition. 3. To improve health and education condition etc. improvement of the rural people. 4. To improve villagers with their own efforts. 5. To improve village communication.
  • 13. Main Objectives To build Infrastructure Public Service Communication To improve Health Education Living condition To generate Economical Employment Farm & storage activities
  • 14. PROBLEMS IN RURAL DEVELOPMENT 1. People related 2. Agricultural related problems 3. Infrastructure related problems 4. Economic problems 5. Social and Cultural problems 6. Leadership related problems 7. Administrative problems
  • 16. 1. Traditional way of thinking. 2. Poor understanding. 3. Low level of education to understand developmental efforts and new technology. 4. Deprived psychology and scientific orientation. 5. Lack of confidence. 6. Poor awareness. 7. Low level of education. 8. Existence of unfelt needs. 9. Personal ego.
  • 18. 1. Lack of expected awareness, knowledge, skill and attitude. 2. Unavailability of inputs. 3. Poor marketing facility. 4. Insufficient extension staff and services. 5. Multidimensional tasks to extension personnel. 6. Small size of land holding. 7. Division of land. 8. Unwillingness to work and stay in rural areas.
  • 19. INFASTRUCTRAL RELATED PROB. Poor infrastructure facilities like-: 1. Water 2. Electricity 3. Transport 4. Educational institutions 5. Communication 6. Health 7. Employment 8. Storage facility etc.
  • 20. ECONOMIC PROBLEMS 1. Unfavourable economic condition to adopt high cost technology. 2. High cost of inputs. 3. Under privileged rural industries
  • 21. LEADERSHIP RELATED PROBLEM 1. Leadership among the hands of inactive and incompetent people. 2. Self interest of leaders. 3. Biased political will
  • 22. ADMINISTRATIVE PROBLEMS 1. Political interference. 2. Lack of motivation and interest. 3. Unwillingness to work in villages. 4. Improper utilization of budget. 5. No proper monitoring of programs. and lack in their implementation.
  • 23. SCOPE & IMPORTANCE OF RURAL DEVELOPMENT
  • 24. Importance of Rural Development Rural development is a dynamic process, which is mainly concerned with the rural areas. These include- Agricultural growth, putting up of economic and social infrastructure, fair wages as also housing and house sites for the landless, village planning, public health, education and functional literacy, communication etc. Rural development is a national necessity and has considerable importance in India
  • 25. Rural development is needed because- : 1. To develop rural area as whole in terms of culture, society, economy, technology and health. 2. To develop living slandered of rural mass. 3. To develop rural youths, children and women. 4. To develop and empower human resource of rural area in terms of their psychology, skill, knowledge, attitude and other abilities. 5. To solve the problems faced by the rural mass for their development.
  • 26. 6. To develop infrastructure facility of rural area. 7. To provide minimum facility to rural mass in terms of drinking water, education, transport, electricity and communication. 8. To develop rural institutions like Panchayat, cooperatives, post, banking and credit. 9. To develop rural industries through the development of handicrafts, small scaled industries, village industries, rural crafts, cottage industries and other related economic operations in the rural sector. 10. To develop agriculture, animal husbandry and other agricultural related areas.
  • 27. 11. To restore uncultivated land, provide irrigation facilities and motivate farmers to adopt improved seed, fertilizers, package of practices of crop cultivation and soil conservation methods. 12. To develop entertainment and recreational facility for rural mass. 13. To develop leadership quality of rural area. 14. To improve rural marketing facility. 15. To minimise gap between the urban and rural in terms of facilities availed.
  • 28. 16. To improve rural people’s participation in the development of state and nation as whole. 17. To improve scopes of employment for rural mass. 18. For the sustainable development of rural area. 19. To eliminate rural poverty. 20. To empower them.
  • 29. TOPIC DISCUSSED 1. RURAL AREA 2. RURAL COMMUNITY & ITS MAIN FEATURES 3. LIFE OF RURAL PEOPLE 4. RURAL DEVELOPMENT 5. OBJECTIVES OF RURAL DEVELOPMENT 6. VARIOUS PROBLESMS IN RURAL DEVELOPMENT (PEOPLE, AGRICULTURE, INFASTRUCTURE, ECONOMI C, LEADERSHIP & ADMINISTRATION RELATED PROBLEMS). 7. SCOPE & IMPORTANCE OF RURAL DEVELOPMENT.