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Managing Higher Education Web Development: Traps and Tips
- 1. Managing Higher education web development: traps and tips Towards the success of any higher education web project Ryan dellolio Web program manager The george washington university Columbian college of arts and sciences Washington, dc Given At Eduweb 2010 July 28 2010 Chicago, IL
- 2. The george washington university
- 3. Web activity at gw Columbian College of Arts and Sciences 500+ faculty & researchers 3000 students 100+ staff University’s largest academic unit (Liberal Arts)
- 4. Africana StudiesAmerican StudiesAnthropologyApplied Quantitative Risk AnalysisArt TherapyBiochemistryBiological SciencesBiomedical SciencesBiostatisticsChemistryClassical and Semitic Languages and LiteraturesClassical ActingCounselingEarly Modern European StudiesEast Asian Languages and LiteraturesEconomics EnglishEnvironmental StudiesEnvironmental Resource PolicyEpidemiologyFilm Studies Fine Arts and Art HistoryForensic Sciences GeographyGeological SciencesGenomics and BioinformaticsGlobal CommunicationsHistoryHominid PaleobiologyInterior DesignJudaic StudiesLinguisticsMathematicsMedia and Public AffairsMedicine, Society and CultureMuseum StudiesMusicOrganizational Sciences and CommunicationPhilosophyPhysicsPolitical ScienceProfessional Psychology PsychologyPublic Policy and Public AdministrationReligionRomance, German, Slavic Languages and LiteraturesSociologySpeech and Hearing SciencesStatisticsTheatre and DanceUniversity Writing ProgramWomen's Studies 50+ Departments and Programs
- 5. 52 informational sites, 1200+ pages at last audit
- 10. Web marketing
- 11. Social media
- 12. Web strategy and consultingOUR pipeline
- 15. Staffing Marketing and Communication
- 17. Trap #1 Saying: “The web is a marketing tool.”
- 18. User experience drives web success Marketing is just one component of a successful web strategy
- 19. Instead…
- 20. Trap #2 Saying: “Everything must live in-house.”
- 22. “We must place this behind our firewall”
- 23. “The content management system must live here”
- 24. “SaaS is not reliable”
- 26. Smithsonian, other University partnerships
- 28. PBS partnership
- 29. Basic content management plus online community needsExternally hosted managed CMS and online community Internal CMS implementation
- 37. Educate upwardsBake people, process and technology into existing bureaucratic structures, establishing web governance.
- 38. Trap #4 Seizing all control
- 40. Web traditionally distant from the core mission (or is it? will revisit this point)
- 41. Revenue/enrollment model complicates requirementsControl is difficult in the academic community, and misguided
- 43. “Our office must approve everything before it goes live”
- 44. “Here are web content the requirements”
- 48. Make compliance easy (e.g. Newsletter generator)
- 51. Prospective students browsing information for current students
- 52. Prospective partner institutions browsing information for current students
- 53. Prospective students browsing internal department websites
- 54. “Navigation-phobia” – the chronic Googlers
- 56. “We prefer large, expensive enterprise-class systems that have been in production in other Universities for at least 2 years”
- 58. The web has its roots in academia, and open source has been there every step of the way
- 59. Open source should be embraced, and evaluated along with other technologies
- 61. Tip #1 Empowerment is key
- 64. The illusion of control
- 65. “If you build it, they will come”
- 68. Should be undertaken at every step of the process
- 69. Is traditionally lacking from higher education web presences, which often grow from web talent within the academic community
- 71. Tip #3 Break the waterfall, be agile
- 72. Building the Web at the pace of research The traditional systems development lifecycle is not well suited to most higher education web projects
- 76. Continual defect resolution and enhancement
- 77. Reevaluate traditional production requirements
- 79. Tip #4 Lose control
- 81. Guidelines, governance and buy-in are as powerful as programmatic control
- 82. The web is organic
- 84. Where is the web in relation to a university's core mission?
- 85. “The George Washington University, an independent academic institution chartered by the Congress of the United States in 1821, dedicates itself to furthering human well-being. The University values a dynamic, student-focused community stimulated by cultural and intellectual diversity and built upon a foundation of integrity, creativity, and openness to the exploration of new ideas. The George Washington University, centered in the national and international crossroads of Washington, D.C., commits itself to excellence in the creation, dissemination, and application of knowledge.”
- 88. Student attention to university news and events
- 89. Alumni participation and development
- 90. Prestige, online and off line
- 91. Academic attention on the web
- 96. Embrace the semantic web
- 98. It is a privilege to work on the web.
- 99. Contact information RYAN DELLOLIO THE GEORGE WASHINGTON UNIVERSITY WASHINGTON, DC (202) 994-5497 RYAN@GWU.EDU
Notas do Editor
- Note how this is relevant for everyone
- Discuss why this high level view gives a great perspective
- What do we do on a daily basis?
- Ive surveyed my team for lessons learned. Should note that this works in tandem with our IT program management office
- Much easier said then done
- Some vendors will be happy b/c of bullet 3!Don’t have to sing the praises of inside vs. outside
- All easier said then done
- vs. Amazon, say
- Through a combination of usability research and interviews
- Open with, “what is the enterprise trap?”And close with, “This gets you in trouble"
- As to the last bullet, be a web ambassador
- More of a general tip
- At GW but probably elsewhere too.A little doc goes a long way.
- Accepting agility, rather than having to scramble when the waterfall is shattered, is better. Sooner you recognize it, the sooner you can capitalize on it
- Our waterfall projects are usually over budget, past deadlines, miss requirements
- If a group want to use joomla, and we traditionally use drupal, they can use joomla, given they understand we cannot help.
- This screams web!
- We have an email marketing system that allows tracking, saves money, conforms to standard ---- we, in a sense, compete with external services which, in our opinion, lower the standards for our departments
- We’ve tapped in one sense or another. Not always as easy as it sounds.