Quick and Easy Search Engine Optimization Tips

1. Does My Website Look Right to You?
Analyzing Yours and Your Competitions’ websites

2. Does My Website Look Right to You?
Analyzing Yours and Your Competitions’ websites

3. Christie Who?

4. Know your visitors
Client Profile: Monica
28 years old just earned her
Master’s degree; standard 12
month engagement; has
been with partner for 4 years
(they met in Switzerland)
Parents have a 2nd home in
a mountain resort town,
she’s been every year since
she was a child
Enjoys hiking, camping,
traveling, knitting, drawing,
cooking and reading
Plans to start her own farm-
to-table non-profit
Considers herself sensible
with great style

5. Know thyself!
SWOT analysis
(Strengths,
Weaknesses,
Opportunities,
Threats)
Branding + niches:
You the Curator

6. Usability
It doesn’t matter how good or bad your site looks if a visitor can’t figure out how to use it

7. Usability: Headlines
Are your
headlines clear
and
descriptive?

8. Usability: Headlines
Are your headlines clear and descriptive?

9. Usability: Headlines
Take a Cue from Cosmo!
Cosmo Headline – “The 22 Best Relationship
Tips Ever”
Cosmo Headline – “Guys Spill: White Lies
They Tell Women All the Time”
Cosmo Headline – “Get Ahead Faster: 12
Brilliant (and Slightly Badass) Ways to Do It”
Cosmo Headline – “Your Sexual Health:
Crucial New Facts Your Gyno Forgot to
Mention”

10. Usability: Contact
Do you have a clearly
visible way to contact you
and is the process as
simple as possible?

11. Usability: Contact
Do you have a clearly
visible way to contact you
and is the process as
simple as possible?

12. Usability: Contact
Do you have a clearly
visible way to contact you
and is the process as
simple as possible?

13. Usability: Contact
Do you have a clearly
visible way to contact you
and is the process as
simple as possible?

14. Usability: Contact
Do you have a clearly
visible way to contact you
and is the process as
simple as possible?

15. Usability: URL structure
Is your URL
structure clean
and readable?
http://www.stylemepretty.com/
gallery/photo/132244

16. Usability: URL structure
http://hindsightbride.com/2011/06/03/
mountain-weddings-
roundup-national-park-rustic/

17. Usability: Linking
Do you link to
related pages
within your
site?

18. Usability: Linking
Do you link to
related pages
within your
site?

19. Usability: Layout
Is your layout clean and uncluttered (high quality
images? organized information?)

20. Usability: Layout

21. Usability: Layout

22. Usability: Fonts
Are the fonts
readable?

23. Usability: Sidebar
Is the sidebar
content used for
useful information?

24. Usability: Sidebar
Is the sidebar
content used for
useful information?
Or Junk that
feeds your ego?

25. Usability: Sidebar
Used your side
bar for premium
information:
newsletter offers,
freebies,
navigational
purposes

26. Usability: Anchor links
Are your
destination anchor
links descriptive
of where they’ll be
taking the visitor?

27. Usability: Anchor links
Are your
destination anchor
links descriptive
of where they’ll be
taking the visitor?

28. Usability: Consistency
Is it consistent on every page?

29. Usability: Consistency
Is it consistent on every page?

30. Usability: Search Bar
Does your site have a
search bar to easily
find content users are
looking for?
(Not a Google search
bar, that’s unnecessary)

31. Usability: Content
Is your premium
content above the
fold?

32. Usability: Content
Is it all easily
readable and
scannable?

33. Usability: Testing
Setting up a quick and dirty usability test

34. Usability: Testing
Which Color?

35. Usability: Testing
Which Website?

36. Usability: Testing
Which Website?

37. Two Sites Compared
Hey Mr. DJ:
I had to wait
for the site to
load...

38. Two Sites Compared
Hey Mr. DJ:
Then an intro
popped up

39. Two Sites Compared
Hey Mr. DJ:
I “skipped”it
but then I had
to “enter” the
site

40. Two Sites Compared
Hey Mr. DJ:
Auto Play
Music ARG!

41. Two Sites Compared
Hey Mr. DJ:
Good visual
hierarchy +
headlines;
weird scrolling

42. Two Sites Compared
Hey Mr. DJ:
How do you
feel looking at
this page?

43. Two Sites Compared
Hey Mr. DJ:
How easy is it
to contact this
DJ?

44. Two Sites Compared
Plurable:
Home

45. Two Sites Compared
Plurable:
Gallery

46. Two Sites Compared
Plurable:
About +
Pricing

47. Two Sites Compared
Plurable:
About +
Pricing

48. Two Sites Compared
Plurable:
Contact

49. Two Sites Compared
Plurable:
Blog

50. Your Competitors {Event Planners}

51. Competitors’ Operational Tactics

52. Competitors’ Operational Tactics

53. Competitors’ Operational Tactics
Does your competitor offer
some sort of guarantee?

54. Competitors’ Operational Tactics
Does your competitor offer
some sort of guarantee?

55. Competitors’ Operational Tactics
Does your competitor offer
some sort of guarantee?
Do they offer promotional
packages at regular intervals?

56. Competitors’ Operational Tactics
Does your competitor offer
some sort of guarantee?
Do they offer promotional
packages at regular intervals?
Do they have a strong
customer management system
that encourages engagement
and generates leads?

57. Competitors’ Operational Tactics
Does your competitor offer
some sort of guarantee?
Do they offer promotional
packages at regular intervals?
Do they have a strong
customer management system
that encourages engagement
and generates leads?

58. Learn from your Competitors
Sign up for their
newsletter
Analyze their special
offers and customer
relationships (look at
comments on their
blog, or social media
engagement)

59. Learn from your Competitors
Sign up for their
newsletter
Analyze their special
offers and customer
relationships (look at
comments on their
blog, or social media
engagement)

60. Learn from your Competitors
Sign up for their
newsletter
Analyze their special
offers and customer
relationships (look at
comments on their
blog, or social media
engagement)

61. How are you seen?
Google Alerts
(http://www.google.com/alerts)
Twitter Search
(search.twitter.com)
Use Nutshell Mail
Conduct a survey (Survey
Monkey, Google Docs)
link: www.hindsightbride.com

62. How are you seen?
Google Alerts
(http://www.google.com/alerts)
Twitter Search
(search.twitter.com)
Use Nutshell Mail
Conduct a survey (Survey
Monkey, Google Docs)
link: www.hindsightbride.com

63. How are you seen?
Google Alerts
(http://www.google.com/alerts)
Twitter Search
(search.twitter.com)
Use Nutshell Mail
Conduct a survey (Survey
Monkey, Google Docs)
link: www.hindsightbride.com

64. How are you seen?
Google Alerts
(http://www.google.com/alerts)
Twitter Search
(search.twitter.com)
Use Nutshell Mail
Conduct a survey (Survey
Monkey, Google Docs)
link: www.hindsightbride.com

65. How are you seen?
Google Alerts
(http://www.google.com/alerts)
Twitter Search
(search.twitter.com)
Use Nutshell Mail
Conduct a survey (Survey
Monkey, Google Docs)
link: www.hindsightbride.com

66. How are you seen?
Google Alerts
(http://www.google.com/alerts)
Twitter Search
(search.twitter.com)
Use Nutshell Mail
Conduct a survey (Survey
Monkey, Google Docs)
link: www.hindsightbride.com

67. Make a new friend
Create relationships
between fellow
entrepreneurs rather
than fostering cold
competition
Planners Kathryn Arce and Rebecca Grinnals