1. Unit 2:
Initial Skills
Audits
Term 1: Research
Skills

2. Primary Research Skills: RED (no experience)
AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for
would I use this development
technique?
interviews Interviews are A See Mic
were you ask a set Testing
of questions to find
out what people
think about a
particular subject.
questionnaires Questionnaires are A See 2Pac
used to get Questionnaire
peoples opinions.
Focus groups You would use a A See Questions
focus group to get For Focus
various ideas Group.
about an item.

3. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/W R/A/G Evidence Target for
hen would I development
use this
technique?
Identifying and R
following up
leads
Shifting, R
collating and
storing
information
Quantitative R
research

4. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/W R/A/G Evidence Target for
hen would I development
use this
technique?
Qualitative R
Research
Researching A
content for a
production
Identifying the A
market or
audience for a
product

5. RED (no experience)
Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for
would I use this
technique? development
What an A
audience
thinks of the
product
How large that A
audience may
be
How the A
product
compares to
similar
products

6. RED (no experience)
Primary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for
would I use this
technique? development
Photography R
Filming
Other forms of
observation
Participant A
observation

7. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/When R/A/G Evidence Target for
would I use this
technique?
development
Ratings/circul R
ation and
sales figures
Audience and R
market
profiles
Identifying A
likely sources
Researching A
Similar
products to
understand
their
conventions

8. RED (no experience)
Secondary Research Skills: AMBER (some experience)
GREEN
(confident/advanced)
Skill area Definition/Whe R/A/G Evidence Target for
n would I use
this
development
technique?
• identify how and A
where you are likely
to get the
necessary
information
recognise and R
follow-up
information trails
when they present
themselves and
keep records of this
activity
store the A
information so that
it is easily accessed