1. Evaluation-Question
Two
How effective is the combination of your main product and
ancillary tasks?

2. In general terms…The combination of my main product; my horror film trailer and my ancillary tasks;
my poster and magazine are, I think very effective.
I have used the same character in all three of my products showing consistency and
expressing to my target audience that she is my main character and therefor the
most important.
I have included both of my main locations within my trailer; the house and the
woods to show instantly that my film is of a horror genre. The woods being a
stereotypical convention of horrors and the use of houses being the main location
is increasing in the “horror” world; The House At The End Of The Street.
Furthermore, my marketing campaign for my trailer is followed by using the
“woods” location in my magazine front cover and then my “house” location in my
poster to show to my audience that both locations are as important as each other.
Again, I have used a stereotypical convention to link my trailer and poster together
by including a knife which is often linked to “horror”. This both shows my audience
that my film fits into the “horror” category and also expresses that the knife plays a
large part in my narrative. I didn’t want to link my magazine into using this
convention as generally in magazines, all that is shown is the main character of the
film. Much like the Harry Potter magazine I used for inspiration; Harrys wand wasn’t
included in the image even though the wand plays a large part in the film.

3. The woods- a typical horror
convention

4. Relationships between the
three?
When looking at all three of my products…
• My audience is able to distinguish the main locations easily especially in my film
as I involve both my two main locations and then demonstrate them both in my
poster (the house) and in my magazine (the woods) to show a balance
importance of both locations and instantly showing my audience the genre.
• My audience are able to distinguish the main character and due to the fact that
my main character is of a young adult, this would then attract my target
audience of 18-25 year olds as they would be able to relate to my character due
to the similar age.
• The combination of my main product and ancillary tasks can be seen as effective
as I am attracting my target audience by using a girl of a similar age (stated in the
point above) and the clothing she is wearing is modern, which again would
attract my target audience as she just looks like a “normal” 18 year old girl.
• All three products install the aspect of “lying” and the idea that “You’ll never lie
again” after watching the film. This is very important as the moral behind the
film is directly getting across to my audience before they have even watched the
film. Installing the idea that “lying” is bad, keeping to this moral society has
already deemed.

5. The Knife- a typical horror
convention

6. Howis the genre suggestedin all three products?
• -location-The combination of my main product and ancillary tasks in terms of location is, I think very effective as I
have displayed the main locations in all three products showing my audience the set up for film, enabling them to
see that it is a horror due to the stereotypical location convention and then then help them cast their own view on
whether they will enjoy the film.
• good vs. bad-The combination of my main product and ancillary tasks in terms of good vs. evil, is particularly
shown in my trailer, with shots of both my protagonist and antagonist, when it comes to the combination of all
three products... due to the fact they all give off horror conventions (e.g. location and darkness) the idea of good
vs. evil is expected. The poster also creates the idea of good vs. evil as the knife connotes the idea of a murderous
struggle. Furthermore, you could say the magazine doesn’t completely create the idea that there is a “bad”
character. On the other hand, stereotypically in all films there is a battle between two sorts of people going on, so
by seeing the scared look on her face, the darkness used and the woods; all being horror conventions it may
become obvious to my audience that there is a good vs. evil situation going on.
• knife-The combination of my main product and ancillary tasks in terms of a weapon, is quite effective as I have
used a stereotypical convention of a horror; a knife. By using this convention instantly shows my audience that it is
a horror. Although, for my magazine I did not use my knife within the shot, purely because after looking at a
variety of magazines I found that they consisted of just the main character themselves and therefore in order to
create a conventional professional magazine front cover I therefore similarly used a image of my main character
without the weapon. Even though I have not implemented the main weapon within my film, within the magazine I
think it is still obvious it a horror film and all three link together as I have used the same girl and the name of the
film is clearly labelled.
• darkness-The combination of my main product and ancillary tasks in terms of the use of darkness illustrates the
genre the film fits into and I think I have implemented enough darkness to demonstrate this typical convention
that will show my audience that my film fits into the genre of “Horror”.
• female protagonist-final girl theory (Carol Clover)-The combination of my main product and ancillary tasks in
terms of including a female is again very stereotypical for a horror. Genuinely, having the girl as the main character
and protagonist is a stereotypical convention so by showing my female character on all three products this would
work effectively in regards to showing my audience that my film is a horror. Especially at first glance, my poster
would illustrate the idea of the “last girl theory” as my female is standing strongly with the knife, creating the idea
that she is going to kill the bad character.
• Killings-The combination of my main product and ancillary tasks in terms of illustrating the conventions of horrors
involving lots of killings is only really shown within my trailer, as i have been able to express the narrative more so
in the trailer. Furthermore, the knife in the poster connotes the idea of murder which effectively works with the
trailer to create this horror genre image. Lastly, i have stuck to magazine conventions and not included the knife or
the idea of killings within my magazine but i think the magazine still works effectively alongside both my trailer and
poster as the same girl is used and the woods in the magazine instantly create the image that the film is a horror
which leaves my audience with the connotations of murder and killings.

7. Darkness- a typical horror
convention

8. How have you represented the
characters in all three products?
How effective is the combination of your main product and ancillary tasks?
In all three products I have represented my main character, Nancy as an important character
within the film as she is featured in all three products. I have created the idea that she has a
lying past which has resulted in bad situations. My poster and magazine both feature the
quote “You’ll never lie again” this creates the idea that Nancy has lied and she has gotten
herself into trouble because of it. My trailer then expresses more into Nancy's personality
and shows my audience that she has lied in the past and because of this lying past even
though she has changed, she is still thought to be a liar. I think, especially in my poster and
trailer, Nancy is represented as a brave character. In the poster by the structure of her body;
standing tall and mighty with the knife behind her back as if she is going to get her revenge.
Furthermore in my trailer with shots of her going into the woods with the knife after seeing
the bad character and the reports of the killings in the area. It creates the idea that she is
taking matters into her own hands; being brave. I think my products nicely compliment
each other and not too much of the narrative is given away through them. I think Nancy has
been effectively portrayed as the main protagonist within the film in all three products.
In regards to Sue and Freddie, neither of these character are represented within my poster of
magazine, but due to the stereotypical horror conventions within the poster and magazine
it creates the effect that there is going to be a bad character-”Freddie”. My trailer shows
Freddie in a typical conventional light in terms of being the killer. He is sly, mysterious,
covered in black clothing and his face is never shown; creating this tense, scary feeling
within my audience. Sue, Nancy's mother to whom is only featured with the trailer is
represented as a typical housewife and the dialogue “Not again” creates the effect that she
is annoyed with her daughter and her lying.

9. How have you targeted the same audience?
• I have targeted the same audience of 18-25 year olds in all three products by using modern
everyday clothing that most of my target audience themselves would wear. By doing this my
audience will more likely be attracted to my film as they person featuring within it will be of a
similar age (as they are wearing similar clothing)and will therefore feel more comfortable and may
feel they will be able to relate to my character.
• Similarly, due to the fact that my main character who is featured within all three products is of a
similar age to my target audience they may again be more likely be attracted to my film as they
person featuring within it will be of a similar age and will therefore feel more comfortable and
may feel they will be able to relate to my character.
• Horror conventions
-location-I have set my film within the woods and a house...more and more modern films are now
being set in houses so therefore using both the classic wood location and the new modern
location is appealing to both classic horror lovers and the younger generation who is being
brought up with films such as “The House At The End Of The street” that features mostly within a
house. My three products effectively work together as the two main locations are being shown in
all three.
-knife-I have targeted a audience of horror lovers by involving a knife within my trailer and poster
that would illustrate to an audience that the film falls into the horror genre which may spark
interest in my film as i have followed the stereotypical conventions. Although i haven't involved
the knife within my magazine, the idea of horror is still implemented which reaches out to an
audience of horror lovers.
-darkness- I have used the typical horror convention of darkness within all three products to connect
with a horror audience, making it obvious my film is a horror and hopefully attracting them to my
film.
-bad vs. Evil-Due to the fact I have implemented the above horror conventions, my audience may
automatically think there is some sort of conflict between good and evil, with there being a bad
character that kills...like many horrors...involving “good vs. Evil” and particularly involving the
character within my trailer would attract an audience to whom like horror films and may
encourage them to watch my film.
• In my magazine I offered free converses; something I found in my target audience research was of
interest to my target audience. Involving this within my magazine would attract my target
audience to my magazine...which would lead them to looking at the front cover...which, due to the
typical horror conventions used may attract my target audience/horror lovers to my film.

10. How have you created a theme
within all?
- I have created a Horror theme within all by implementing stereotypical horror
conventions. Using darkness and location in all three products, moving on my
poster and trailer carrying on the idea of “horror” by including a knife and in my
trailer I have further created the theme of horror by involving chase scenes, loud
fast music accompanied by fast moving shots and lastly within all three have
included the idea of the “final girl theory” whereby the character shown on all
three products will survive much like all horrors.
-I have created the idea of a conflict between good vs. Evil theme whereby due to
the using the typical conventions of darkness, woods location and a knife to
create the idea of a conventional narrative plot whereby there is good vs. Evil.
The knife in my poster reiterates this theme as it appears that my main character
is going to take revenge on a bad character...furthermore in my trailer I have
included chase scenes and dark shots of my bad chararcter again following this
theme between all three products that there is good vs. Evil.
-I have created a lying theme between all three products, firstly by the title of the
film “The Girl Who Cried Wolf” which links to the known fable “ The boy who
cried wolf” in which implements the knowledge of the fable to my film. I have
continued this theme of “lying” in both my poster and magazine by including the
quote “You’ll never lie again” which creates the effect that something bad will
happen to you if you lie; much like what has happened to the girl within the film.
Lastly, within my trailer I have effectively linked this film; much like my poster
and magazine by involving shots expressing that Nancy was a liar, but know has
changed her ways yet nobody believes her due to her lying past...much like the
fable