All entrepreneurs are once startups from the bottom level who have travelled ups and down to reach the zenith of success in business. ARISE ROBISM

1. by
Arise Roby
LESSONS TO BECOME
GREAT ENTREPRENEURS
ARISE TRAINING & RESEARCH CENTER

2. INTRODUCTION
Every big company and large enterprise was once a startup.
Like every startup, the bigger companies once went
through lots of trials in their early days. But however, they
went on to become very successful in their ventures by
overcoming all the hurdles.
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3. Gordon Segal on Salesmanship
When Gordon Segal started his venture Crate and
Barrel, a furniture retailing store, he was on a
mission to offer the best service to his customers.
Since the line of his business engaged in, required
lots of persuasion, he urged his associates to give
out their best and preached that they were in the
business of selling, not distribution.
“This is a business built on personality. Personality
and imaginative merchandising,” Segal told his
floor staff, “You’re selling a candlelit dinner by
poolside, not a piece of wax on a stick. You’re
selling romance, not flatware.”
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4. Cranium’s Founders on Focus
Richard Tait and Whit Alexander, makers of the
famous party board game Cranium, were very
successful in making their game more
interesting and addictive and eventually the
game gained its popularity. Unlike other party
games, Cranium includes a wide variety of
activities and is billed as "The Game for Your
Whole Brain.
To make their brand more popular they went
on to create CHIFF, an acronym, which
stands for Clever, High-quality, Innovative,
Friendly, and Fun which conveys everything
they stood for.
“We’re so focused on our company’s success
we could pee through a straw,” said Tait.
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5. Frank Perdue on Why Advertising
Isn’t a Cure-all
Frank Perdue, of Perdue Farms, is famous for his
catchy and entertaining ads. His famous slogan
on his product, “It takes a tough man to make
tender chicken,” gained too much attention in the
market. But despite such great and clever
campaigns he went on to say that no company
can survive on marketing alone and for every
business to thrive in market must totally commit
itself to quality.
“Too many people take a mediocre product and
fail. Eighty percent of all newly advertised
products fail,” he said. “The manufacturer
decides the consumer is a fool. That’s why it
fails. They think advertising is a cure-all.”
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6. Mary Kay Ash on Support from
Friends and Family
 Mary Kay Ash is one of the perfect examples that a
women can very well run a business and that too
sales in particular. She went on to prove all the
naysayers wrong by starting her venture Mary Kay
Cosmetics, which went on to become a bright-pink
empire. Her venture encouraged other women to run
their own small businesses. However, she was not
alone her family and friends gave her the helping
hand in her business.
“I often say I started with nine people, friends of
mine, really, who just didn’t have the nerve to say no.
They didn’t intend to stay around, but they were
going to help me get it started. They were very kind
and sweet and last year one of them made $325,000,”
says Mary Kay.

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7. Ben and Jerry on the Limits of Social
Entrepreneurship
 A valuable lesson that, "even a good product
can't sell itself" can be learnt from the
experiences of Ben Cohen and Jerry
Greenfield's ice-cream business. In their
early nineties Ben and Jerry initiated their
peace campaign but despite their Peace
initiative, due to poor marketing strategies
it left their venture in great trouble.
 “We learned that a product doesn’t sell just
because you’re trying to do good in the
world. You still have to have a healthy
distribution, a good marketing strategy, and
price the product properly,” says Jerry.
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8. Jerry Yang on Being Alone at the Top
There is always a buzz when a new startup
emerges in market; however, people tend
to forget to recognize its founder who
has put all his efforts in creating it. Such
is the case of Yahoo's co-founder Jerry
Yang who talks about how much people
associate entrepreneurs with the
companies they start and how odd it
sometimes feels when they forget to
recognize the founder.
“It’s strange being a founder. No
headhunters call me. They call everyone
else in the company, but not me.”
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9. The King of Time Management
 The founder of Franklin
International Institute knows
something about time
management. Hyrum W. Smith
created his signature product,
the Franklin Day Planner.
 According to him time is very
valuable and time
management is a matter of
prioritizing. He adds on to that
saying "If you don’t set to
accomplish specific goals,
day-to-day and long-term
alike, they won’t get done."
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10. Bill Gates daily routine at home
Bill Gates has showed true passion for
software’s. Gates has successfully turned
his company Microsoft to one of the
biggest Software giants in the world.
However, Bill Gates is still a hard-core
tech geek at heart, even though the
Harvard drop-out went on to become the
world’s richest man he still goes home
and sits before a computer.
“My house is full of microcomputer
magazines, and I still come home every
night to my IBM-PC. I don’t play the
violin, you know,” says Gates
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