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Ecommerce Optimization PUBCON 2010
- 2. Background
- 4. Old school folks on WWW
- 7. 2004
- 8. What’s wrong with our store? We need to have a “conversation”
- 9. Web Sales Before 1997 2004 2010
- 10. dogs
- 11. hunting
- 12. One big change
- 14. homepage
- 15. Web Sales Before 1997 2004 2010
- 16. Web Sales After 1997 2004 2010
- 17. Web Sales Actual Lift 1997 2004 2010 $10 million
- 20. Steve Snell is a dog training supplies expert.
- 21. This product is what you should buy.
- 22. Please buy it from us.
- 24. 1
- 25. Steve Snell is a dog training supplies expert.
- 27. Put a face with your name on your store!
- 29. homepage
- 33. Build rapport.
- 34. People buy from people Be personal…
- 37. Steve’s been doing this for a while
- 39. pic
- 48. Example
- 50. gear
- 52. PIC: Better in the field
- 53. PIC: Better in the field
- 55. Steve knows dog training gear
- 57. “I have tried at least 50 or 60 new systems over the last 11 years…”
- 58. 2
- 59. This product is what you should buy.
- 60. Offer solutions.
- 61. “Tired of losing your dog? Buy this tracking collar!” : Recommend products that solve customers’ problems
- 62. Tell folks what to buy w/ buyers’ guides
- 64. Buyers’ guides 50% higher conversion rate Visitors entering on than visitors who enter on a section / category page
- 65. Express your opinions with product reviews
- 66. Example Review
- 67. Endorse the products that you use
- 68. “So cool it is now the only training collar I will use on my bird dogs and retrievers.”
- 69. 3
- 71. Please buy it from us.
- 74. Tell folks why they should pick you!
- 76. Tell folks there’s no risk shopping with you
- 78. Get answers to your questions, fast
- 80. “Customer service at Gun Dog Supply is excellent! If you shop anywhere else, you are wasting your time!”
- 82. Guy: How can I stop my barking dog? Steve: I love my bark limiter! It works! Buy one!
- 84. Find your Steve
- 85. Web Sales Actual Lift 1997 2004 2010 $10 million
- 86. A D V E R T I S E M E N T E-commerce Seminars in 2011
- 88. Slides + free stuff: RobSnell.com
Notas do Editor
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.