1. Shopping Engine Success for Yahoo! Stores (PART 3) Presented by with guest Rob Snell

2. Shopping Engine Results Explained What it looks like

3. Search Engine Results Page Explained

4. Product Results View

5. Normalized Product View

6. Data Feed Optimization The Juicy Stuff!

7. Data Feed Optimization Tips Testing Product Titles Proper spelling and punctuation. Don’t use all CAPS! Include product “type”

8. Data Feed Optimization Tips Testing Product Titles (cont) Include brand, color, size, and gender

9. Data Feed Optimization Tips More Attributes = Better Results Submit more than just required fields. Include UPC, model number, custom attributes. Keywords field isn’t that relevant on Google Shopping. Categorization is your friend Each engine has a different taxonomy

10. Data Feed Optimization Tips Categorization is your friend Each engine has a different taxonomy Ensure proper placement of all your products

11. Data Feed Optimization Tips No feed is created equal Don’t use the same file for every engine! Catalog.xml file doesn’t have everything engines want It’s missing Manufacturer, model number, UPC and more! Remember Google requiring the condition field fiasco?

12. Question & Answer

13. Conclusion Ryan Douglas – ryan@singlefeed.com Brian Smith – brian@singlefeed.com www.singlefeed.com www.loveyourfeed.com www.comparisonengines.com