10 Minutes: 10 Million Reasons to be Real
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Find your Steve.
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10 Minutes: 10 Million Reasons to be Real
- 1. $10,000,000 ROB SNELL robsnell.com Reasons to be Real
- 3. Old school folks on WWW
- 6. Web Sales Before 1997 2004 2010
- 7. 2004
- 8. What’s wrong with our store? We need to have a “conversation”
- 9. dogs
- 10. hunting
- 11. One big change
- 13. homepage
- 14. Web Sales Before 1997 2004 2010
- 15. Web Sales After 1997 2004 2010
- 16. Web Sales Actual Lift 1997 2004 2010 $10 million
- 17. $10,354,767.23 additional sales
- 18. Need to communicate 3 things:
- 19. Steve Snell is a dog training supplies expert.
- 20. This product is what you should buy.
- 21. Please buy it from us.
- 23. 1
- 24. Steve Snell is a dog training supplies expert.
- 25. pic Establish authority .
- 26. Steve’s been doing this for a while
- 28. pic
- 29. Steve has 16 dogs
- 36. Example
- 37. Steve knows hunting
- 38. gear
- 40. PIC: Better in the field
- 41. PIC: Better in the field
- 43. 2
- 44. This product is what you should buy.
- 45. Steve knows dog training gear
- 47. “ I have tried at least 50 or 60 new systems over the last 11 years…”
- 48. Recommend products that solve customers’ problems “ Tired of losing your dog? Buy this tracking collar!” :
- 49. Tell folks what to buy w/ buyers’ guides
- 51. Buyers’ guides 50% higher conversion rate Visitors entering on than visitors who enter on a section / category page
- 52. Express your opinions with product reviews
- 53. Example Review
- 54. Endorse the products that you use
- 55. “ So cool it is now the only training collar I will use on my bird dogs and retrievers.”
- 56. 3
- 57. Please buy it from us.
- 58. Be price competitive
- 60. Put a face with your name on your store !
- 62. People buy from people Be personal…
- 63. Tell folks why they should pick you!
- 65. Tell folks there’s no risk shopping with you
- 67. Get answers to your questions, fast
- 69. “ Customer service at Gun Dog Supply is excellent! If you shop anywhere else, you are wasting your time! ”
- 71. Web Sales Actual Lift 1997 2004 2010 $10 million
- 72. Find your Steve
- 73. Guy: How can I stop my barking dog? Steve: I love my bark limiter! It works! Buy one!
- 75. get on my list: [email_address]
- 76. more info / free stuff: RobSnell.com
Editor's Notes
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
- The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.