SlideShare uma empresa Scribd logo

Consumer Buying Behavior 2

•Transferir como PPT, PDF•
•
R
robinrenstrom
EducaçãoAperfeiçoamento pessoalNegócios
1 de 13
Consumer Buying Behavior Cont.
Types of Buying Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extended Problem Solving ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Limited Problem Solving In this process consumers spend a moderate amount of time and effort analyzing alternatives, but also rely on their prior experience with the product or service
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Habitual Decision Making ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Factors Influencing the Buying Process
How Family Influences the Buying Decision ,[object Object],[object Object],[object Object],[object Object]
Reference Groups ,[object Object],[object Object],[object Object],[object Object],[object Object]
Culture ,[object Object],[object Object],[object Object],[object Object]

Recomendados

Types of buying decision behavior
Types of buying decision behaviorTypes of buying decision behavior
Types of buying decision behavior
Sujan Oli
 
Consumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorConsumer markets and consumer buyer behavior
Consumer markets and consumer buyer behavior
Hisham Salah, MBA, PMD
 
Decision making process
Decision making processDecision making process
Decision making process
Rishabh Maity
 
Retail buying behaviour
Retail buying behaviourRetail buying behaviour
Retail buying behaviour
Sumit Malhotra
 
Consumer market and behavior
Consumer market and behavior Consumer market and behavior
Consumer market and behavior
Jubayer Alam Shoikat
 
The Consumer Decision-making Process
The Consumer Decision-making ProcessThe Consumer Decision-making Process
The Consumer Decision-making Process
Shadley Wagner
 
Post Purchase Consumer Behaviour
Post Purchase Consumer BehaviourPost Purchase Consumer Behaviour
Post Purchase Consumer Behaviour
King Julian
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
dpanford
 

Recomendados

Types of buying decision behavior
Types of buying decision behaviorTypes of buying decision behavior
Types of buying decision behavior
Sujan Oli
 
Consumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorConsumer markets and consumer buyer behavior
Consumer markets and consumer buyer behavior
Hisham Salah, MBA, PMD
 
Decision making process
Decision making processDecision making process
Decision making process
Rishabh Maity
 
Retail buying behaviour
Retail buying behaviourRetail buying behaviour
Retail buying behaviour
Sumit Malhotra
 
Consumer market and behavior
Consumer market and behavior Consumer market and behavior
Consumer market and behavior
Jubayer Alam Shoikat
 
The Consumer Decision-making Process
The Consumer Decision-making ProcessThe Consumer Decision-making Process
The Consumer Decision-making Process
Shadley Wagner
 
Post Purchase Consumer Behaviour
Post Purchase Consumer BehaviourPost Purchase Consumer Behaviour
Post Purchase Consumer Behaviour
King Julian
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
dpanford
 
4 types of consumer buying behavior
4 types of consumer buying behavior4 types of consumer buying behavior
4 types of consumer buying behavior
vish0110
 
Consumer&business buying behavior
Consumer&business buying behaviorConsumer&business buying behavior
Consumer&business buying behavior
Manish Parihar
 
3. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior13. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior1
Nitin Shukla
 
Slides2 Consumer Behaviour
Slides2 Consumer BehaviourSlides2 Consumer Behaviour
Slides2 Consumer Behaviour
ajithsrc
 
Ch7 consumer market and buying behavior.
Ch7 consumer market and buying behavior.Ch7 consumer market and buying behavior.
Ch7 consumer market and buying behavior.
hashimbaba2004
 
Chapter 3: The Buying Behavior of Organizational Markets
Chapter 3: The Buying Behavior of Organizational MarketsChapter 3: The Buying Behavior of Organizational Markets
Chapter 3: The Buying Behavior of Organizational Markets
Stephanie Arogante
 
Consumer decision making process
Consumer decision making processConsumer decision making process
Consumer decision making process
SaniaSyeda1
 
Problem Solving Presentation Ppt
Problem Solving Presentation PptProblem Solving Presentation Ppt
Problem Solving Presentation Ppt
cutehalle
 
Consumer decision process
Consumer decision processConsumer decision process
Consumer decision process
Puspanjali Bhandari
 
low effort judgement
low effort judgementlow effort judgement
low effort judgement
welcometofacebook
 
Introduction to Buyer Behaviour
Introduction to Buyer BehaviourIntroduction to Buyer Behaviour
Introduction to Buyer Behaviour
MAANZ International
 
Post purchase consumer behaviour
Post purchase consumer behaviourPost purchase consumer behaviour
Post purchase consumer behaviour
Akhil Dubey
 
Customer Buying Behaviour- Retail
Customer Buying Behaviour- RetailCustomer Buying Behaviour- Retail
Customer Buying Behaviour- Retail
MD SALMAN ANJUM
 
Consumer behavior-Decision Making
Consumer behavior-Decision MakingConsumer behavior-Decision Making
Consumer behavior-Decision Making
NgN Menakan
 
Buying roles
Buying rolesBuying roles
Buying roles
Dr. Chandra Shekhar Singh
 
Consumer buying decision process
Consumer buying decision processConsumer buying decision process
Consumer buying decision process
Talent Corner HR Services Pvt Ltd.
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behavior
lotfee
 
Consumer decision making process
Consumer decision making process Consumer decision making process
Consumer decision making process
KHALIL AHMAD
 
Consumer Buying Behavior 2
Consumer Buying Behavior 2Consumer Buying Behavior 2
Consumer Buying Behavior 2
robinrenstrom
 
Managing Pofitable
Managing PofitableManaging Pofitable
Managing Pofitable
kktv
 
Consumer behaviour unit 2
Consumer behaviour unit 2Consumer behaviour unit 2
Consumer behaviour unit 2
Dnyan Bharti society/BMS,Dahanu
 
Consumer behaviour unit 1
Consumer behaviour unit 1Consumer behaviour unit 1
Consumer behaviour unit 1
Dnyan Bharti society/BMS,Dahanu
 

Mais conteúdo relacionado

Mais procurados

3. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior13. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior1
Nitin Shukla
 
Ch7 consumer market and buying behavior.
Ch7 consumer market and buying behavior.Ch7 consumer market and buying behavior.
Ch7 consumer market and buying behavior.
hashimbaba2004
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behavior
lotfee
 

Mais procurados (18)

4 types of consumer buying behavior
4 types of consumer buying behavior4 types of consumer buying behavior
4 types of consumer buying behavior
 
Consumer&business buying behavior
Consumer&business buying behaviorConsumer&business buying behavior
Consumer&business buying behavior
 
3. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior13. Consumer And Business Buyer Behavior1
3. Consumer And Business Buyer Behavior1
 
Slides2 Consumer Behaviour
Slides2 Consumer BehaviourSlides2 Consumer Behaviour
Slides2 Consumer Behaviour
 
Ch7 consumer market and buying behavior.
Ch7 consumer market and buying behavior.Ch7 consumer market and buying behavior.
Ch7 consumer market and buying behavior.
 
Chapter 3: The Buying Behavior of Organizational Markets
Chapter 3: The Buying Behavior of Organizational MarketsChapter 3: The Buying Behavior of Organizational Markets
Chapter 3: The Buying Behavior of Organizational Markets
 
Consumer decision making process
Consumer decision making processConsumer decision making process
Consumer decision making process
 
Problem Solving Presentation Ppt
Problem Solving Presentation PptProblem Solving Presentation Ppt
Problem Solving Presentation Ppt
 
Consumer decision process
Consumer decision processConsumer decision process
Consumer decision process
 
low effort judgement
low effort judgementlow effort judgement
low effort judgement
 
Introduction to Buyer Behaviour
Introduction to Buyer BehaviourIntroduction to Buyer Behaviour
Introduction to Buyer Behaviour
 
Post purchase consumer behaviour
Post purchase consumer behaviourPost purchase consumer behaviour
Post purchase consumer behaviour
 
Customer Buying Behaviour- Retail
Customer Buying Behaviour- RetailCustomer Buying Behaviour- Retail
Customer Buying Behaviour- Retail
 
Consumer behavior-Decision Making
Consumer behavior-Decision MakingConsumer behavior-Decision Making
Consumer behavior-Decision Making
 
Buying roles
Buying rolesBuying roles
Buying roles
 
Consumer buying decision process
Consumer buying decision processConsumer buying decision process
Consumer buying decision process
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behavior
 
Consumer decision making process
Consumer decision making process Consumer decision making process
Consumer decision making process
 

Semelhante a Consumer Buying Behavior 2

Consumer Buying Behavior 2
Consumer Buying Behavior 2Consumer Buying Behavior 2
Consumer Buying Behavior 2
robinrenstrom
 
Managing Pofitable
Managing PofitableManaging Pofitable
Managing Pofitable
kktv
 
consumer-behaviour-module-one.ppt two three
consumer-behaviour-module-one.ppt two threeconsumer-behaviour-module-one.ppt two three
consumer-behaviour-module-one.ppt two three
mahijogin
 
Chp 7 online customer behavior
Chp 7 online customer behaviorChp 7 online customer behavior
Chp 7 online customer behavior
cheqala5626
 

Semelhante a Consumer Buying Behavior 2 (20)

Consumer Buying Behavior 2
Consumer Buying Behavior 2Consumer Buying Behavior 2
Consumer Buying Behavior 2
 
Managing Pofitable
Managing PofitableManaging Pofitable
Managing Pofitable
 
Consumer behaviour unit 2
Consumer behaviour unit 2Consumer behaviour unit 2
Consumer behaviour unit 2
 
Consumer behaviour unit 1
Consumer behaviour unit 1Consumer behaviour unit 1
Consumer behaviour unit 1
 
Consumer behavior
Consumer behaviorConsumer behavior
Consumer behavior
 
MARKETING-CH4
MARKETING-CH4MARKETING-CH4
MARKETING-CH4
 
Marketing_Module_6.pptx
Marketing_Module_6.pptxMarketing_Module_6.pptx
Marketing_Module_6.pptx
 
4. consumer behaviour
4. consumer behaviour4. consumer behaviour
4. consumer behaviour
 
20220307044228CONSUMER BEHAVIOR.pdf
20220307044228CONSUMER BEHAVIOR.pdf20220307044228CONSUMER BEHAVIOR.pdf
20220307044228CONSUMER BEHAVIOR.pdf
 
MARKETING SEGMENTATION AND BUYER BEHAVIOR MODEL.pptx
MARKETING SEGMENTATION AND BUYER BEHAVIOR MODEL.pptxMARKETING SEGMENTATION AND BUYER BEHAVIOR MODEL.pptx
MARKETING SEGMENTATION AND BUYER BEHAVIOR MODEL.pptx
 
Customer Loyalty
Customer LoyaltyCustomer Loyalty
Customer Loyalty
 
4_motiv,emot, values_fall09.ppt
4_motiv,emot, values_fall09.ppt4_motiv,emot, values_fall09.ppt
4_motiv,emot, values_fall09.ppt
 
consumer-behaviour-module-one.ppt two three
consumer-behaviour-module-one.ppt two threeconsumer-behaviour-module-one.ppt two three
consumer-behaviour-module-one.ppt two three
 
Consumer buying behaviour new
Consumer buying behaviour newConsumer buying behaviour new
Consumer buying behaviour new
 
qasim_297_3039_1_PoM Session 04.pptx
qasim_297_3039_1_PoM Session 04.pptxqasim_297_3039_1_PoM Session 04.pptx
qasim_297_3039_1_PoM Session 04.pptx
 
Manipulation of consumers
Manipulation of consumersManipulation of consumers
Manipulation of consumers
 
Chp 7 online customer behavior
Chp 7 online customer behaviorChp 7 online customer behavior
Chp 7 online customer behavior
 
Buying motives and buying process
Buying motives and buying processBuying motives and buying process
Buying motives and buying process
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behavior
 
Consumer Behaviour- Sem Shaikh
Consumer Behaviour- Sem ShaikhConsumer Behaviour- Sem Shaikh
Consumer Behaviour- Sem Shaikh
 

Último

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
Chris Hunter
 

Último (20)

Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
SECOND SEMESTER TOPIC COVERAGE SY 2023-2024 Trends, Networks, and Critical Th...
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 

Consumer Buying Behavior 2