Maximize Social Media Presence With Time-Saving Tools

Maximizing Your Social Media Presence: Tools
and Tips to Save You Time and Effort

Robin Fay, robinfay.net SLIDES AT SLIDESHARE.NET/ROBINFAY
2011/10, COMO 2011

Maximizing Your Social Media Presence: Tools and Tips to
Save You Time and Effort

robin fay /
georgiawebgurl @
robinfay.net,
twitter, linkedin,
google+

Robin Fay, robinfay.net SLIDES AT SLIDESHARE.NET/ROBINFAY
2011/10, COMO 2011


We’ll cover:

• Maximizing your effort
o Timesaver tools
o Batch processing social media
o How to get the best bang for the buck (or
time!) in other words ROI

• Best practices - do you NEED to be in every
social space?

• Engaging staff in social media & training Getting
help!)
Robin Fay, robinfay.net
2011/10, COMO 2011


Background

The UGA Libraries have been
using social media since 2004
when we began blogging; tweeting
and facebook have been more
recent additions.
2011/10, COMO 2011


Popular Social Media spaces
• Community: Google+, Facebook Pages,
Twitter, LinkedIn

• Blogging: Blogger.com, tumblr, or
wordpress.com

• Images/Photo Galleries: Picasa (Web Albums),
Flickr

• Movies/Audio: Youtube, Flickr,Itunes

2011/10, COMO 2011


Timesavers
Batch process

o Automate when possible (one post> to multiple
sites)

o Schedule time for creating content and engaging
with audience
 Evaluate the most effective time to be online and
use that time to network.
 Often, it is M-F 9-6 during your time zone.
o Use every tool at your disposal: Spellcheckers and
other plugins, email, the web, everything

2011/10, COMO 2011


More timesaver tools
• Use spam filtering software for blogging to help manage
comments

• Batch read email> skim, sort, and file

• Use Google Reader for everything with RSS feed; read one
article on a topic and if it suits your need; delete the rest
(or file for later) - Search and sort instead of browse

• Use meetingwizard or shared calendars to schedule
meetings
•

2011/10, COMO 2011
2011/10,COMO


Timesaver tools

Focus on automation

• Automatically send blog posts directly to a
twitter account> http://www.twitterfeed.com

• Selectively send twitter to post as facebook
status: selectivetweets app in facebook ; then
add #fb to the end of a tweet

• Demo

2011/10,COMO


Timesaver tools: Focus on automation

 Automatically post photos to facebook or
twitter> Use Picnik.com

 See Automating Your Social Media
Presence:
http://contentdivergent.blogspot.com/2011/0
6/automating-your-social-media.html

 Demo Robin Fay, robinfay.net
2011/10,COMO


Timesaver tools: Focus on batch processing

• Schedule tweets ahead of time (futuretweets.com,
hashable.com, or bufferapp.com)

• Schedule blog posts – use the post date to schedule
posts ahead of time

• Use picasa or flickr to batch process images;
Facebook also has some batch processing features

2011/10, COMO 2011


Timesaver tools: Focus on efficient workflows

• Schedule a writing or content creation time and do as
much work as you can in that time frame- reuse what
you can

• Search for content written about you - links to your
posts, RT (retweets), newspaper articles, etc. to see if
there is anything you can reuse (such as links, or
presentations you can embed in your content)

2011/10, COMO 2011


Timesaver tools: crowdsource your content

• Encourage your community - the more viral your
content the less work you end up doing in the long run

• Reach out to community - flickr photos of your library,
guest posts

• Incorporate social media into your events - not only
create content but encourage user created content>
photos, videos, reviews, ask to reuse materials created
in workshops, etc.

2011/10, COMO 2011


Timesaver tools: crowdsource your content (more!)

• Make social media your event - perhaps, a photo
contest of library?

• Not only provide community space, but also see
how you can fit that into your social media
strategy - a win win for everyone> more people
at events, a better engaged community and you
get more social media content

2011/10, COMO 2011


Timesaver tools : Evaluate your presence (What's your
ROI?)

• Evaluate when your network is online, focus
time and energy then if possible

• Check statistics, followers/friends and target to
your audience


Timesaver tools : Evaluate your presence (What's your
ROI?)

• Use google alerts (google.com/alerts) and
google yourself

• Keep an eye on reputation management tools
like pbgrader and klout

• Make it easy for users to share content across
your sites

2011/10, COMO 2011

Maximizing Your Social Media Presence: Tools and Tips
to Save You Time and Effort

Timesaver tools: Be smart

• Don't just broadcast; share, network,
communicate & create

• Don't make your presence private!


Engaging staff in social media & training(Getting
help!)
• Choose the best resource for your department -
where your users are and what works best for
you..
• Provide support - training, time, tools!
• Make it part of work – show staff how they
contribute to the voice of your library. Focus on
useful, timeshaving, and again, relevant.
• Show them how it can help them - promote
resources, communication tool, etc.
• Provide guidance on how to participate in social
media on behalf of an institution or department
(do you need a social media policy?) and how to
keep your private life private.
• Make it fun but work related. ;-) 2011/10, COMO 2011


Barriers:
• Even staff who work in technology areas
(databases, etc.) may have little experience or
comfort with social media technologies.

• Provide training and instructions, as needed.

• Encourage!
•
• Some staff may not be comfortable with social
media - look for enthusiastic participants

2011/10, COMO 2011


Barriers:

• Privacy issues - separating personal from work related
social media is critical. Create generic
department/library accounts. Use Pages if for
Facebook.

• Administration - need buy-in at all levels
• Social media takes some work; keeping up with it can
be a challenge.

People who do not feel comfortable using social
media often have privacy concerns.

2011/10, COMO 2011


Overcoming Barriers
o Not all departments or libraries may be quite ready for social
media. It’s important to judge which social media works
best.
o However... social media is not going anywhere any time.
Social media can provide a more friendly face to the library
and be in the user's space.
o If your institution or organization wants staff to participate in
social media as part of your public voice, you need to
encourage it at all levels.
o Develop and provide guidelines for appropriate social media.
These do not have to be overly long or wordy.
o If you need to set up a review process, make sure it is part of
the process. (and it shouldn’t take too long, either!)

Maximizing Your Social Media Presence: Tools and Tips
to Save You Time and Effort

Provide an official channel for work
related blogging, tweeting, youtubing,
facebooking, whatever social media you
want to use…
…and on that note: be cohesive
and pick the social media that
works best for your organization
and focus on that.

Social media on behalf of a department or organization:
• Things to consider:
• How will your organization be named in social media writing?
• What is your brand and how is it represented?
• Are there areas which are off-limits to discuss?
• Are there particular areas to focus on? (events? Information bulletins?
)
• Who will write content? What style? Should headlines appear in a
particular way?
• What schedule?
• Who will answer questions posted through social media?
• What about copyright or legal issues?
• Evaluation?

2011/10, COMO 2011

Resources to develop your own program: Social Media policies and
training resources on the web
http://acfpl.org/blog/about/social-media-policy/
http://24369.vws.magma.ca/explore/about/policies/social_e.html
http://www.nflibrary.ca/LibraryInformation/Policies/SocialNetworkingSoftwarePolicy/tabid/443/Default.aspx
http://www.vancouver.wsu.edu/marcomm/social-networking-guidelines
Large listing of social media policy templates
http://socialmediagovernance.com/policies.php
obin fay (georgiawebgurl’s list):
http://delicious.com/georgiawebgurl/social_media_policy

Training :http://delicious.com/georgiawebgurl/social_media_training

Automating your social media presence;http://contentdivergent.blogspot.com/2011/06/automating-your-social-media.html
My blog on technology, libraries & social media:
http://www.contentdivergent.blogspot.com

2011/10, COMO 2011


Materials used
All available at
http://www.delicious.com/georgiawebgurl/social_media_training_materials
Thanks!
Questions?
georgiawebgurl@gmail.com
@twitter
@linkedin
@delicious

Robin Fay, robinfay.ne
2011/09, Social Media for Governmen

Maximize Social Media Presence With Time-Saving Tools

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