What is your digital identity? Your reputation? Your influence? Do you have it? Intro to digital identity... by robin fay, georgiawebgurl@gmail.com

1. Who are you? Digital identity the basics 2010. Robin Fay, georgiawebgurl robinfay.net

3. DigiCred

4. What is it & why it's important

5. Identity Management + Branding

6. Developing your identity

8. Focusing on establishing your professional reputation, your credibility as a professional, you as an EXPERT/PROFESSIONAL

9. Brief introduction

10. Digital Credibility, aka DigiCred

11. means a certain amount of respect within your community

12. influence over others (Retweets, followers, etc.) as well as influence within your area of expertise (cited, hired, etc.)

13. Social Media + Life 2.0Robin Fay, robinfay.net, 2010/10

15. what you create online

17. It is "googling" yourself

18. Your permanent recordRobin Fay, robinfay.net, 2010/10

19. : Professional Networking & Digital Identity Reputation management then is just creating and controlling (managing) your identity Reputation management is about building the positive and minimizing the negative It is about cultivating the identity you want to present to the world. Robin Fay, robinfay.net, 2010/

20. Professional Networking & Digital Identity Reputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points. --wikipedia, 2010. Robin Fay, robinfay.net, 2010

22. Before you can effectively network, you have to create a foundation -- in this digital world, that means an online presence, an online reputation Robin Fay, robinfay.net, 2010/

24. lead to job offers

25. serve as a portfolio and record of achievement

26. be part of professional writing, research, and development

27. develop expertise and reputation -- expand your circle of influence

28. be means of communication

29. find a mentor, peers, network with colleagues

30. help with research and professional writing through promoting research, finding writing partners and/or collaborators.

31. Many more…Robin Fay, robinfay.net, 2010/

33. loss of job or job offers

34. legal action

35. negative publicity / PR

36. limited sphere of influence and respect

37. even impact your ability to get insuranceRobin Fay, robinfay.net, 2010/

40. The tweet:

41. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

42. The result: job offer withdrawnRobin Fay, robinfay.net, 2010

44. and other:

45. CNN on Wednesday removed its senior editor for Middle Eastern affairs, Octavia Nasr, from her job after she published a Twitter message saying that she respected the Shiite cleric the Grand Ayatollah Mohammed Hussein Fadlallah, who died on Sunday.Robin Fay, robinfay.net, 2010/

47. Reporters and photographer fired over parody youtube videos

48. 3 on-air journalists and a photographer from the NBC affiliate KARK in Little Rock, Ark., were fired after they posted two YouTube videos that spoofed working in the newsroom. Robin Fay, robinfay.net, 2010/

50. Important enough that there are even companies who do “damage control” and reputations management.

51. These companies and professionals attempt to "work" google and social media sites to manage, grow, and yes, even repair, online reputations.Robin Fay, robinfay.net, 2010/

52. : Professional Networking & Digital Identity Robin Fay, robinfay.net, 2010/10

54. Do use social media and the web to start building your web presence now

55. Develop your social media strategy for YOUR BRAND> You are your brand

56. Free ways to get out on the web: @uga; google sites, drupalgardens, blogger, wordpress.org, flickr, mugshots, sportshooter, tweet photos using twitpix, facebook page for your professional presence, claimID, linkedIN Robin Fay, robinfay.net, 2010/10

58. "Claim" your ID at sites even if you are not using it

59. Google yourself

60. Network with aspirational professionals, e.g., connect with them on linkedin or twitter

61. Keep your private life, well... private > Keep up with privacy settings

62. Create professional and personal accounts, if needed

63. You do not have to accept every “friend” request, either, if the person does not fit into your strategy/policy for a particular site. Robin Fay, robinfay.net, 2010/10

65. Use social media to build your brand!

66. In March 2009, Nielson released an report that “SOCIAL NETWORKS & BLOGS NOW 4TH MOST POPULAR ONLINE ACTIVITY, AHEAD OF PERSONAL EMAIL…

67. A lot of potential…Robin Fay, robinfay.net, 2010/10

69. As a screening device (in employment, among others)

70. To harass and bully others

71. To spam

72. As a employment tool (firing over inappropriate conduct, etc.)

73. As a way to spy

74. Even insurance companies are using Facebook and other social media sites.Robin Fay, robinfay.net October 2009

76. Find help (services / groups)

77. IM/Contact info

78. Outreach & PR

79. Receive job offers/consulting requests

80. Professional development/educationRobin Fay, robinfay.net October 2009

82. Search for colleagues you already know and respect.

83. Search their friend/follow lists to see who they follow.

84. If using twitter, watch the #FF or #followfriday

85. If using a service with groups (such as linkedIN) join groups that fit your professional development needs.

87. Find what time works for you: many people feel that the most effective use of social media is between 9-5 M-F.

88. Respond to feedback: direct messages, IMs, emails, comments, @ s and other ways of connecting.

90. Of course, that doesn’t mean that you have to tell them about your private (personal) accounts – just the ones where you do network. Robin Fay, robinfay.net October 2010

91. Professional Networking & Digital Identity Pick your media: you do not have to use all of them. Robin Fay, robinfay.net October 2009

93. Either private or public

94. Posts limited to 142 characters

95. Can create reading lists

96. Ability to private (direct) message (DM)

97. Most IT people are on twitter (even Bill Gates) as well as many libraries/librarians

98. Can participate in trending topics and learn about realtime news

99. Conversations are harder to follow unless using a 3rd application (brizzly)

100. People will often follow you on twitter who would not facebook or email you

102. is good for finding communities and professional networking

103. following trending topics and realtime news

104. PR

105. Sharing information

106. Following or participating in conferences and workshops

107. Getting answers to questions

109. refined privacy settings

110. long posts or conversations;

111. Share resumes/cvs

112. archiving (although LoC is now archiving twitter)

115. More of a resume/CV site

116. You control how much info is displayed

118. Professional networking/ professional work

119. Finding colleagues and professional peers

120. Finding professional discussion groups

122. Blogging

123. More personal interactions

124. Truly focused on professional activity and presence

126. Somewhat complicated privacy settings but some parts (interests, etc. )are public info

127. Mix of personal and professional depending on user

128. Standard interface; little customization

131. Always doublecheck preferences or options in any social media site.

132. Think about the information you give away. Use a “throwaway” email address if possible.

133. Don’t make your private life public (unless that is your goal). Be aware of social networking etiquette.

135. Use digital identity services like claimID and openID.

136. Social media is an incredibly powerful tool for networking.

137. Check your reputation and influence.Robn Fay, robinfay.net, 2010

138. : Professional Networking & Digital Identity Professional Networking & Digital Identity Robin Fay, robinfay.net October 2009