Drs. Robin Effing from the University of Twente presented on how non-profit organizations can use social media to increase member participation. The presentation discussed how social media, as envisioned by its creator Tim Berners-Lee, can help people work together. It posed two research questions: how can non-profits increase participation through social media implementation, and what design principles lead to optimal social media use as a participation tool for organizations with traditional community structures like churches, unions, and political parties. The presentation encouraged engaging on Twitter with the hashtag #socialpower.