2. IDEAworks Games studio
Ideaworks Game Studio was founded on a passion and commitment to great gameplay experiences.
We push art, design and technology to their limits making games people love to play.
Based in London, UK and founded in 2005, we are an established developer for iPhone, high-end
Smartphone and other digital distribution console platforms, with a strong technical pedigree and a track record of
commercial success.
Our goal is to develop compelling games of the highest quality for the digitally-distributed games market.
Our teams have worked with world-leading games publishers and developers on flagship IP,
creating multi-award winning games on multiple platforms.

3. Call of duty:
world at war - zombies
Released on Apple App Store. Became #1
Grossing App on iTunes within 2 Days in US
& UK
Developed in close collaboration with
Treyarch's studio console game development
team
4.5 out of 5 on iTunes consumer reviews

4. Ideaworks Game Studio provides high quality, cost-efficient and rapid development, creating the highest quality
games for both established franchises and original IP. We can target both small and large projects, with project
teams ranging from 15-20 delivering best-in-class AAA titles on iPhone.
Our expertise is built on a deep understanding of Ideaworks proprietary Airplay SDK and
mature Studio engine technology, tools and production pipeline allied to strong technical and
creative expertise beyond typical mobile definitions.
Studio Project Development
Ideaworks Game Studio provides full cycle development for original projects alongside the
proven capability to work with the premier games industry IPs, Publishers and Studios.
Conversion and Porting Services
Ideaworks Game Studio has experience in porting games from multiple sources to our propriety
Airplay SDK, to enable deployment to multiple handheld and mobile platforms. This can include
decreasing or increasing art assets as required.
Supported Platforms
Our development pipeline and engine now extends our core Airplay technology developed by
Ideaworks Labs to a wider range of gaming formats. This includes DS and Sony PSP Go alongside
development support for console based digital download formats such as Xbox Live Arcade,
PlayStation Network and WiiWare

5. The Key Benefits
Proven track record of creating award winning and commercially successful games
Proven performance engine and a highly optimised asset pipeline
Best-in-class technical and creative development teams
Experience of delivering highest quality products on rapid development cycles
Maximise performance within a minimal memory footprint and device capability
Optimise the gaming experience across many different device form factors and control
schemes
Develop creative solutions for constrained devices/platforms for digital distribution

6. back Breaker
Tackle alley
Released on Apple App Store. Became #1
Grossing App on iTunes within 3 Days in the
US & UK
High performance 3D graphics, sophisticated animations
and addictive pick-up and play game mechanics
Developed by Ideaworks and published by Natural Motion to
showcase the full console game experience
4 out of 5 on iTunes consumer reviews

7. IGS Tech Platform
Ideaworks Game Studio has invested years of development in its proprietary game engine, tools and technology
libraries. This has been achieved over the course of many game productions, ranging from accessible 2D/3D casual
experiences, to rich and detailed games featuring global brands like Metal Gear Solid and Final Fantasy.
Our cross-platform technology library, layered over the Airplay SDK from Ideaworks Labs, brings a range of
advanced game tech modules which are optimised to scale seamlessly from the constrained environments of hand-
held and next-gen mobile, up to the comparitively vast resources of current generation console platforms. This allows
us to realise consistent, high quality experiences across a huge range of targets including iPhone, PSP, DS, Wii,
Xbox 360 and PS3: maximising tech and asset re-use to enable cost effective, low risk development.
Our integrated build, deployment and asset conditioning tools complement Airplay's Director suite and makefile
builder, to create a scalable and fully automated asset and build configuration pipeline, which we customise to
fit each project.
To see this in action, please visit:
www.ideaworksgamestudio.com/services/studiodna.php

8. Key Features
A fully data-driven animation sequencing and playback engine, featuring blended transitions, Lua
script hooks, which interlock tightly with our collision engine and dynamic LOD tech. This also integrates
with NaturalMotion's Morpheme animation engine (featured in Grand Theft Auto IV), to deliver next-gen
quality animated content - as seen in Backbreaker Football for iPhone & iPod Touch.
A flexible scenegraph architecture, supporting swappable culling components, such as portals or PVS.
This allows us to tailor render performance precisely to requirements dictated by individual device classes
and game genres.
A network abstraction layer providing platform-agnostic connectivity in both local and internet
scenarios. This supports UPnP, Bluetooth and platform-specific features like Apple’s Bonjour discovery
service and the iPhone platform APIs for Facebook and Twitter.
A scriptable build configuration framework: the cornerstone of our rapid development process. This is
an end-to-end pipeline, which automates the steps of exporting assets, converting them into optimised
binary form, compiling executables and packaging into an installable binary. Multiple permutations of
build/asset configuration (a classic stumbling block of cross-platform dev) are managed in a single auto-
mated process.
Other high-value components include an optimised collision engine, a low-bandwidth music sequencer,
a runtime lua interpreter for in-game scripting, and a powerful cutscene engine, battle-tested in MGS
and Resident Evil.

9. Our projects
Call of Duty: Zombies - 2009 (Activision/Treyarch Studio)
Backbreaker Football - 2009 (NaturalMotion)
The Game of Life - 2009 (EA)
Trivial Pursuit - 2009(EA)
Resident Evil: Degeneration - 2008 Capcom (Japan)
Metal Gear Solid Mobile - 2008. Konami (Japan)
Mile High Pinball - 2007/2008 (Nokia)
System Rush Evolution - 2007/2008 (Nokia)
Need for Speed Most Wanted - 2006 (EA)
Pandemonium! - 2006 (Eidos)
Final Fantasy VII: Dirge of Cerberus - 2006. (Square Enix (Japan)
Need for Speed Undercover - 2006 (EA)
Need for Speed Underground 2 - 2005 (EA)
The Sims2 - 2005 (EA/Maxis)
System Rush - 2005 (Nokia)
Tony Hawk's Pro Skater -2005 (Activision)
Colin McRae Rally - 2005 (CodeMasters)
V-Rally Mobile Edition - 2005 (CodeMasters)
The Sims Bustin' Out - 2004 (EA)
Tomb Raider - 2002 /2003 (Eidos)

10. We at Ideaworks take great pride in our games and
have been honored to receive multiple awards and
nominations for the games we have developed over
several years.
winners Nominee
Develop Industry Excellence Awards 2008: GSM Association Awards 2006: Best Made for
‘Best Mobile Studio’ Mobile Game
IMGA Awards 2008: ‘Best 3D Game’ Develop Magazine Awards: Best Handheld/Mobile
IMGA Awards 2008: ‘Operators Choice’ Studio 2004
BIMA Awards 2007: ‘Best Mobile Game’ MEF Mobile Entertainment Awards 2004 :
BREW Developer Awards 2006: ‘Best 3D Game’ Best Contribution
BAFTA Games Awards 2005: ‘Best Handheld Game’ to Mobile Gaming (Airplay)
BAFTA Games Awards 2004: ‘Best Mobile Game 2003’ BREW 2005 Developer Awards: “Most Innovative Use
Game™ 2004 Award: ‘Best Mobile Phone Game’ of Technology”
Gamespot: Best N-Gage Game 2004
The Wireless Gaming Awards 2003: 3 “Mobies”,
including top award for Best Mobile Game
Mobil Magazine Award: Best mobile game 2003

11. games
Technology

12. ideaworks game studio
31 St Petersburgh Place,
Bayswater, London
W2 4LA United Kingdom
T: +44(0)8456 434 969
F: +44(0)8456 434 970
Commercial enquiries
bizdev@ideaworksgamestudio.com
website
www.ideaworksgamestudio.com