Mod01 Gl 1 Ocsintrsvc February 2012 Source

DD3586FN11DD_BABZZZOFPE

Siemens Enterprise Communications

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OCSINTRSVC

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Introduction to OpenScape

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Cloud Services:

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OpenScape UC Server, OpenScape Voice

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and OpenScape UC Applications

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Copyright © Siemens Enterprise Communications GmbH & Co. KG 2010. All rights reserved.
1 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
Date Presenter’s Name



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•Describe the underlying architecture of the

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OpenScape Unified Communications Solutions Suite

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as it’s used in the OpenScape Cloud Services

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environment.

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•Explain the business benefits

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2 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG
Date Presenter’s Name


Today's Business Challenges

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Business trends Communications trends

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Cost Growth with

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Device

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containment / corporate Cloud
proliferation
reduction excellence

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Agile Social
Sustainability Green IT

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enterprise media

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Distributed /
Selective Seamless Data center /
telecommuting
out-tasking mobility virtualization
workforce

February 2012 Copyright © Siemens Enterprise Communications GmbH & Co. KG 2010. All rights reserved.
Page 3 Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG


Communications Transformation
- Increasing Value vs. Lower Cost of Delivery

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TDM VoIP UC / CEBP SaaS (CaaS)

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(Hicom) (HiPath) (OpenScape) (OpenScape)

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OpenScape

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Voice / UC

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IP

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IP SIP

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IP IP

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SMB LME

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Proprietary hardware Proprietary hardware Open standards / SIP Subscriber / ‘On

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& software & software Overlay approach Demand’ solutions

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Telecommunications Converged IP Private/public cloud

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UC embedded in

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networks networks business processes Virtualization

Premises-based / Distributed Data center-based
Managed Service / Hosted / Cloud
UC / Social Media Integration
TCO



OpenScape UC Server

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What is OpenScape UC Server?

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Siemens' flagship software-based enterprise communications platform for Voice,

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UC, CC, Video and Mobility

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What is unique about OpenScape UC Server?

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The industry’s most Open, Complete, and Flexible software communications

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platform

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Open

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OpenSOA Framework

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Complete

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Flexible

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Five Years Development
Proven (1 Million users) Acquisition / Licensing

Migration (OpenPath) Deployment Options
Virtualization Capabilities



Siemens Unified Communication definition

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Unified Communications (UC)

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solutions focus on embedding

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communication and

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collaboration into business

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Voice processes. This increases

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Voi

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workplace productivity and
ce

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Ema
Messaging effectiveness. UC solutions

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Video should be software-based,
il

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OpenScape EM, VM, FAX
90 open, extensible and support

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Unified IM

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Communications the customer’s choice of

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Suite
services.

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Conferencing
& Mobili
Mobility
Collaboration ty



OpenScape UC Server Overview

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Data

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Center

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OpenScape Unified Communications Server

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SIP
QoS Session Detail Admin. Availability

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Session Presence
Management Reporting & Licensing Management

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Control

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Software Foundation




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Data

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Center

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Messag-

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Contact*
Voice Video ing UC Mobility

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Center

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SIP Session QoS Session Detail Admin. Availability
Presence
Control Management Reporting & Licensing Management




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Data

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Center

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OpenSOA

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Messag-

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Contact*

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Center

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SIP Session Federated QoS Session Detail Admin. Availability
Control Presence Management Reporting & Licensing Management



OpenScape Voice Application

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Data

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OpenScape

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Center Voice

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Messag-

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Contact*

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Center

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SIP Session Federated QoS Session Detail Admin. Availability
Control Presence Management Reporting & Licensing Management



OpenScape Voice Application

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OpenScape Voice

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01
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OpenScape

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Voice

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WAN

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Enterprise Voice Solution for Enterprise, Carrier and Cloud
Applications



OpenScape Voice / UC Server – Communications for
the Local or the Global Enterprise**

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Mobile
Mobile

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users And Support users

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Global Mobility and
Hot-Desking Regional

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Head

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Branches Office

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DATA DATA

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CENTER PSTN/WAN CENTER
Interwork global

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Growth Area
communications software

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applications

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Head PSTN/WAN

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Mobile
Office

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users

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Factory Business

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Expansion - And
support
international
expansion from
Business Acquisition - your data centers
And rapidly integrate
communications with Business Growth - And
acquisitions always keep
communications and
business strategies
aligned

Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG


OpenScape Voice / UC Server – Communications for
the Local or the Global Enterprise

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EN
01
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Branches

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DATA

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CENTER Mobile and home

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based users

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Office

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Factory

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OpenScape Branch

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Data Center/Cloud

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OpenScape

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Voice
Customer Location

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OpenScape Branch (Proxy)

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Optional Local
Gateway

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PSTN

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Scalable: 50, 1000 and 6000 user variants - Provides feature-rich Survivability
Single-box solution with Integrated Gateway and Analog Adapter
Includes Proxy and SBC
Includes Media Server, providing Local Tones, Announcements, Conferences*
Local SIP or analog Trunking
* Survivable mode only
Page 14
February 2012


OpenScape UC Application

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OpenScape

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Data UC

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Application

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Center

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Embedded

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Video

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Messag-

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Contact

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Center

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Presence

Point to Point SIP Video and SIP Video Conferencing supported in a future release of OpenScape Cloud.



OpenScape Video

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Unified Video Conferencing Personalized

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for everyone from any SIP endpoint collaboration for virtual,

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decentralized teams

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From the Meeting Room From Mobile Phone All endpoints connected on a

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(Voice) single SIP network (Voice, Video,

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UC Desktop soft-clients)

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Single numbering plan and

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directory

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Integrated video/voice conferences

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From the OpenScape From the conference

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Desktop Client OpenScape OpenScape phone Easy as making
OpenScape

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Desktop Web Client
Client Voice & UC a phone call

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(Personal) Application

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Mix room –based and

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desktop clients on same
From the Executive conference
Desktop From the desktop
phone Communicate the way that
it makes the most sense
High reduction in conferencing
costs



Soft-Phone and Video

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OpenScape Desktop

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Client Personal Edition

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includes a soft-phone

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for PC-based telephony

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call control.

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Point-to-point video

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calls and SIP 3-way

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video conferences are

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also supported.

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Users who have been
given the permissions,
can also record calls on
their local PC.



Messaging

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Data

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OpenScape Messaging

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Center

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Messag-

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Contact*

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Center

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Presence



OpenScape Messaging

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One Mailbox for Everything

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01
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Faxmail

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Email Voicemail

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Unified Messaging


OpenScape UC Application

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Data

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OpenScape UC

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Center Application

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Messag-

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Contact*

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Center

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Presence



OpenScape Unified Communications

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Telephony

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Instant*
Messaging Integrated

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Mobile Voice

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Mobile
Presence UC

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Management

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Audio +

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Voice Conferencing

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Messages

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HD

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Video
Email

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Conferencing

Personal
The Video
Internet Conferencing

Web
CEBP* Conferencing
Cloud / Virtualized
Storage

*N/A OpenScape Cloud Services V1


OpenScape UC Application Highlights

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01
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Modular application with seamless upgrade paths
UC Desktop: soft client
Built-in one number service, presence, conferencing, and messaging
Supports any IT environment
* Some functionality differences apply to HiPath 4000 voice platform


Multi-media Conferencing Enhances Team Effectiveness

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Business benefits

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Enhance collaboration and

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productivity

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Minimize expensive 3rd party

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conferencing services

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Reduce the need to travel

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Presence information enables

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spontaneous, easy to initiate
sessions

*Future Cloud
offering
Voice Web Video *


OpenScape Web Collaboration
Mobile Client for iPhone / iPad

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01
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Participant List

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Video

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Desktop/File sharing
Text / Chat

Source: OpenScape Web Collaboration V1, Data Sheet, Issue 1, Feb 2011



Communicating should be intuitive and efficient

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OpenScape Web Client

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OpenScape Mobile Client

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Voice Portal Client OpenStage Client

Multi-media and multi-modal client access choices

OpenScape Desktop Client Easy to use GUI and voice interface
Personal Edition
Rich, intuitive user experience
* Not available with HiPath 4000 voice platform


How OpenScape UC Application
helps address your challenges

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Reduce Communications
Improve Operational Efficiency

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Costs

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Minimizes 3rd party conferencing Works with your existing IT

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services infrastructure

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Reduces business trips and Leverages your in-place application

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communications costs while traveling investments

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While on a call, you can switch from Improves overall business execution,

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your mobile device to another phone process and communications

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with a lower cost connection efficiency

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Enhance Productivity and
Gain Competitive Advantage

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Collaboration

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Be reached via one published Customers and partners can reach
number, regardless of your location you, in real-time, on the first try
or device
Reduces latency in business
Reduces duplication, waste and processes
rework in communications-intensive
activities
Highly mobile people / tele-workers
stay connected and accessible Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG



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Data

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Center OpenScape UC Application Mobile

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Messag-

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Contact*

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Center

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Presence



Presence-based real-time communications keeps
highly mobile people connected and productive

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OpenScape UC Mobile Client

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Improve business continuity

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Be accessible for critical

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business requests

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Know the presence status of

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key contacts

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Have quick access to

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conferences

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Targets: Highly mobile worker
• Uses multiple devices
• Works between home and office
• Works across multiple sites
• Travels frequently




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Data

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OpenScape Contact

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Center Center

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Contact*

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Center

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Presence



OpenScape Cloud Services –
Contact Center Offering available separately (V1)

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OpenScape UC Server Review

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Data

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Center OpenSOA

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Messag- Contact*
Voice Video UC Mobility

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ing Center

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Presence



OpenScape Fusion –
Our range of open integration capabilities and offerings
Currently available with Private Cloud Offerings

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Groupware and 3rd Party UC Integration

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UC Integration & Deployment Solutions

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OpenScape Fusion Integrations UC integration

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into Microsoft or
New Social Media integrations

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IBM Eco-Systems

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e.g. Twitter

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IBM Lotus Notes/

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Lotus Sametime

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Business Portal integration MS Outlook

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na
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Web

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Collaboration

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CEBP / Business Application integration
Integration
SDK and Developers Program
MS Livemeeting
UC Deployment Services
IBM Sametime
Virtualization of UC solutions, like OpenScape UC Cisco WebEx
Application environments
Realization of high availability solutions


Mod01 Gl 1 Ocsintrsvc February 2012 Source

Mod01 Gl 1 Ocsintrsvc February 2012 Source

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