http://lifeofthefreelancer.com
In this presentation that I did at WordCamp MSP, I show you how to dominate over your competition with an all out massive action strategy that turns your company into a media powerhouse.
6. Agenda
• Thinking like a media company
• Types of Content
• WhereYour Customers Live
• Your Media Hub
• Content Types & Distribution
• Measurement
7. • Latest news front & center
• Links to video at the top
• Lot’s of images
• Social media integration
• Voting
• Hot topics
• Advertising
• Tons of content, yet readable
• Interaction
CNN.com
8. Your customers are everywhere
You want to get in front of them
They prefer different formats
WhyThink Like A Media Company?
Bring them back to you to make the sale
9. How toThink Like A Media Company
• Craft your message
• Put your message into as many formats as
possible
• Distribute your message as far as you can
• Measure everything
• Strategy at the core
14. Launched mid-July 2010
Blog,Twitter, Facebook,YouTube, iTunes,
Email, LinkedIn
Visits up 210% / Pageviews up 171%
Facebook Fans > 100 people
Email is up > 100 people
Podcast totals up 207%
Podcast uniques up 226%
20. • All In One SEO Pack
• Blubrry PowerPress
• Disqus Comment System
• Feed Stats for WordPress
• Google Analytics for WordPress
• Google XML Sitemaps
• Gravity Forms
• PostRank
• RSS Footer
• StatPress Reloaded
• Twitter Tools
• Viper’sVideo Quicktags
• W3 Total Cache
• WordPress.com Stats
• WordPress Editorial Calendar
• WPTouch
WordPress Plugins