SlideShare a Scribd company logo
1 of 58
Download to read offline
Viral Media: Forward/Embed/Share/Play,[object Object],MAC309,[object Object],robert.jewitt@sunderland.ac.uk,[object Object],http://twitter.com/rob_jewitt,[object Object]
In this module I like to look at some of the emergent trends coming out of the tech space.  This session is going to be considering some of the ways in which brands and companies have tried to engage with users in order to establish themselves.  ,[object Object]
1,[object Object],3,[object Object],2,[object Object],4,[object Object],In (1) I’ll look at the emergence of ‘virality’ in recent tech success stories. In (2) I’ll draw on a specific example of a viral business. In (3) I’ll look at how putting social media at the forefront can be risky before looking at marketing via gamification in (4),[object Object]
1,[object Object],3,[object Object],2,[object Object],4,[object Object],I want to illustrate section (1) by drawing on an idea coined recently by Adam Penenberg, something he calls a viral loop,[object Object]
‘Viral expansion loops’,[object Object],Adam L. Penenberg (2009) identified a number of successful organisations who incorporated virality into their functionality so that each user begets another user.,[object Object],5,[object Object]
Click to play videos,[object Object],6,[object Object],Play video,[object Object]
The value of your social network?,[object Object],7,[object Object],Penenberg’s book has a Facebook application that measures the value of your social network, by working out how well connected you are.  A case of you are what you share, measured in dollars.  A viral tool to spread his message (ie. “buy my book”) across the popular network,[object Object]
The value of your social network?,[object Object],Oh, and there’s also an iPhone app. But it’s not available in the UK…  ,[object Object],“It just goes to show that marketing a book ain't what it used to be” (Penenberg, 2009),[object Object],8,[object Object]
“Viral strategies aren’t strictly for businesses.  They are also seeping into other arenas – like politics.  And no one was more successful in imprinting a viral loop into a campaign than Barack Obama” (Penenberg, 2009: 14). Obama raised $55 million online by Feb 2008 without attending a single fundraiser,[object Object],9,[object Object]
“One of my fundamental beliefs from my days as a community organizer is that real change comes from the bottom up … And there’s no more powerful tool for grassroots organizing than the Internet” (Wired, 2009).  my.BarackObama.com (aka “MyBo”) was the technological driver of that change.,[object Object],10,[object Object]
1,[object Object],3,[object Object],2,[object Object],4,[object Object],Now in section (2), still drawing on Penenberg, I’ll explain how a viral success story emerged using Am I Hot Or Not? as an example of a organisation which took advantage of a socially orientated growth strategy.,[object Object]
Am I Hot or Not?,[object Object],In October 2000, James Hong and Jim Young were discussing a woman that Young described as the ‘perfect 10’. They had the idea of applying a metric to people’s looks by getting people to vote on pictures in order to establish a consensus.,[object Object],12,[object Object]
Most people are a….?,[object Object],13,[object Object]
Am I Hot or Not? Day 1,[object Object],October 9th: Hong emailed 42 people the site link. He went to a nearby software call centre (TellMe) and mentioned it to an officer worker there.  Within 10 mins the IP address for TellMe was logged and it multiplied as officer workers shared the link,[object Object],14,[object Object]
Am I Hot or Not? Day 1,[object Object],By the end of the day the site had received 37,000 unique views while 200 photos had been uploaded,[object Object],15,[object Object]
Hot or Not? Day 2,[object Object],100,000+ unique visitors. Hong estimated the cost for bandwidth at the present rate of growth to be $150,000 per year.  Popularity came with a real cost as people passed on the site address to their friends,[object Object],16,[object Object]
Am I Hot or Not? Day 3,[object Object],Salon.com reporter Janelle Brown called in a story based on the site’s success after a venture capitalists passed on a viral email with a link. It was described as‘nothing more than a virtual meat market’yet‘indescribably horrible … and yet utterly addictive’,[object Object],17,[object Object]
Scalability,[object Object],In order to offset costs decided to host the photos on Yahoo’s Geocities and thesite on a cheap 400-mghz Celeron PC under a desk in Berkeley.  By 5am the server had been down for 2 hours.  The Dean of the engineering department complained the traffic was pulling the entire network down. They were struggling to stay in control of their rapid growth,[object Object],18,[object Object]
Scalability,[object Object],Lots of media attention, but still no plan for monetisation.  They were getting more notoriety and more traffic. By day 8 the site was getting 1.8 million page views per day. Agreed a deal with Rackspace servers who wanted to boost their presence/reputation ,[object Object],19,[object Object]
Within 6 weeks the site had 3 million page views, was hosting 3000 photos.  However, there was still no clear funding model.  The site predated Google’s AdSense service for automated advertisements.,[object Object],20,[object Object],Scalability,[object Object]
The site faced a number of problems as it grew and funding was being sought. Several users were uploading pornographic content that wouldn’t sit well with potential advertisers.  Initially Hong’s parents moderated images but they soon turned to the community to keep the service free of shocking images,[object Object],21,[object Object],Scalability,[object Object]
Within 2 months the site had counted 7 million page views per day making it one of the top 25 domains online.  They had collected 130,000 photos and had generated $100,000 in ad revenue,[object Object],22,[object Object],Scalability,[object Object]
The site received Cease & Desist letter from racier Am I Hot site after Howard Stern  mispronounced the name on air.  They changed the name to Hot or Not. The dot-com bubble burst meant that ad revenue dried up,[object Object],23,[object Object],Scalability,[object Object]
Meet Me?,[object Object],The best way to take advantage of all their regular users was to give them the option of meeting up. By April 2001they introduced a $6 per month fee for the functionality which generated $25,000 in revenue by the end of the first month ($60,000 by year end),[object Object],24,[object Object]
www.hotornot.com,[object Object],25,[object Object]
Hot or Not? Definitely Hot,[object Object],The pair rejected a $2m offer from search engine Lycos.  By 2004 the site was generating $4m.  In July 2006 the site registered its 13th billionth vote and was the third most populardating site on the Internet.  By 2008 they sold it for $20m.,[object Object],26,[object Object]
27,[object Object],1,[object Object],2,[object Object],4,[object Object],8,[object Object],16,[object Object],Users beget users,[object Object],Pyramid scheme,[object Object],Chain letters?,[object Object],Sharing key to success,[object Object]
Recent viral success stories?,[object Object],Hotmail,[object Object],eBay,[object Object],PayPal,[object Object],MySpace,[object Object],YouTube,[object Object],Facebook,[object Object],Digg,[object Object],LinkedIn,[object Object],Twitter,[object Object],Flickr,[object Object],Blippy,[object Object],FarmVille,[object Object],Gmail,[object Object],Skype,[object Object],Zynga,[object Object],Etsy,[object Object],28,[object Object]
‘Viral expansion loops’,[object Object],Recap: Penenberg (2009) identified a number of successful organisations who incorporated virality into their functionality so that each user begets another user.  An effective social strategy in which a brand’s proposition can be easily disseminated is key, but not everyone gets that right.,[object Object],29,[object Object]
1,[object Object],3,[object Object],2,[object Object],4,[object Object],In section (3) I’ll look at how putting social media at the forefront can be a risky strategy for some organisations, despite the advantages that can come with being well known.,[object Object]
Not all brands benefit from the social strategies of other companies as Kryptonite found out when their expensive bicycle locks found themselves the subject of some unwanted attention ,[object Object],31,[object Object],Play video,[object Object]
When Nestledecided to embrace the power of social mediait found itself at the centre of an argument with its fans– namely it decided to police the use of its logo across Facebook.  The reason Nestle were so sensitive to their logo’s appropriation by fans, failing to see this as a compliment, was the video Greenpeace made about the company a few days earlier,[object Object],32,[object Object],Play video,[object Object]
PhD Worldwide scored themselves a PR own-goal when they preached new social strategies for the future, yet operated an old school ‘censorship’ campaign across YouTube (disabling then enabling comments after a Twitter backlash),[object Object],33,[object Object],Play video,[object Object]
When AndreyTernovskiycreated Chatroulette so strangers could meet other random strangers online it quickly became a hot topic of conversation amongst the tech savvy.  When a piano player named Merton record his encounters with strangers and share that on YouTube the service became even more infamous picking up 8+ million views,[object Object],34,[object Object],Play video,[object Object]
It even spawned a series of imitators including a recreation of the originalby professional musician Ben Folds live at a gig in front of an audience in Charlotte, North Carolina,[object Object],35,[object Object],Play video,[object Object]
Social,[object Object],One of the key aspects of features of viral success stories is the emphasis being placed on their social dimensions.  By enabling products to be easily shared, embedded or passed on, they take advantage of the human drive for sociability.,[object Object],36,[object Object]
1,[object Object],3,[object Object],2,[object Object],4,[object Object],In this final section (4) I’ll look at the current marketing buzz-word, ‘gamification’, which promises a lot of engagement between a product or service and its user base in order to keep people interested by rewarding their interactions,[object Object]
38,[object Object],Games + social = ?,[object Object],All manner of social games have become very popular across a range of different demographics.  Often these games are powered by a freemium business model whereby those players who are time poor but cash rich can buy their way to success.  Players may also be rewarded for inviting friends to play or for playing socially,[object Object]
Jesse Shell(2010) suggested the success of games like Club Penguin are based on ‘psychological tricks’.  It is free to play and players accrue virtual money but in order to spend that money in-game a $6 per month subscription is needed ($72 per year), creating an “elastic velvet rope”.  Disney paid $350 million for it in 2007 for it,[object Object],39,[object Object],Games + social = license to print $,[object Object]
There’s a new buzz word in town (although there’s some discontent regarding its significance, or at least its application).  Games are encroaching into reality, breaking outside of the confines of the traditional game space,[object Object],40,[object Object]
There is a history of games from one space bleeding into another.  Fantasy football is a game that leeches off another game, which used to be the confine of nerds but is now mainstream and enjoyable,[object Object],41,[object Object]
Watch your points with Weight Watchers. Players are rewarded for various achievements and hitting critical milestones. It might be a game but is it fun? Nintendo’s Wii Fit was an attempt to bring game dynamics to healthy living and other ‘serious games’ exist,[object Object],42,[object Object]
Track your progress, beat your score, compare your performance with other users of Nike+!,[object Object],43,[object Object]
Play the game, upgrade your meal for more chances of ‘winning’, watch your health suffer…,[object Object],44,[object Object]
Fast food loyalty schemes try to incentivize repeat custom by rewarding customers for sticking with them.  They are now going beyond the sticker-collecting stage and taking advantage of the technology in our pockets – use QR codes to scan and store your data,[object Object],45,[object Object]
Frequent flyers are rewarded for their repeat engagement: ‘rank up’ based on experience points?,[object Object],46,[object Object]
There is a tendency for car manufacturers to include fuel economy gauges for drivers to maximize their fuel efficiency.  The aim of the game is to ‘score’ your highest MPG.   Play Fuel Challenge™ by ‘hypermiling’ with some unintended consequences, such as refusing to slow down at traffic lights so as not to have to accelerate later,[object Object],47,[object Object]
Geo-location services like Foursquare and Gowalla reward players for registering their position via GPS by giving them badges and exclusive discounts with specific retailors. Geocachinggames abound where players use their location to find ‘treasures’,[object Object],48,[object Object]
Gamification = application of game design elements to things that aren’t typically considered a game.  It strives to encourage users in desired behaviours by taking advantage of psychological predispositions to engage in a game format when the task at hand may not be that exciting (wink to Sebastian Deterding for this one…),[object Object],49,[object Object]
Play video,[object Object],Volkswagen Sweden employ the “The Fun Theory” to reformulate the mundane act of recycling into a game that increased bottle bank deposits in the above example.,[object Object]
Use the ‘data shadows’ left behind by the Oyster travel card on the London Underground to make the daily commute more interesting: “Pick up Items. Complete Collections. Take on Missions. Join a team and together take over London”,[object Object]
The decreasing costs and increasing sophistication of accelerometers, RFID chips and other sensors is creating a context in which they can be found almost anywhere, and their centrality may engender new possibilities for innovationand engagement.  Even the most mundane objects like a smartphone can be utilized as part of a ‘gamified’ marketing campaign.  This doesn’t mean they’ll always be implemented effectively…,[object Object],52,[object Object]
53,[object Object]
54,[object Object]
55,[object Object]
The pop behaviourism of B.F. Skinner sees rewards as, well, rewarding…  However, humans are not always motivated to react the same way a rat in a Skinner box may be.  Many of the gamified social experiences marketed today aren’t being built by skilled game designers,[object Object],56,[object Object]
In summary,[object Object],Many companies have risen to prominence on the back of viral strategies, placing social experiences at the centre of their strategy.  ,[object Object],Gamification, adopted as a marketing strategy, is meant to be fun (funware?), but does it always succeed?  ,[object Object],Not all games work to reward players for their efforts accordingly (only the best designed ones?),[object Object],57,[object Object]
# - C!..., 2010, Share,[object Object],# - @Hella, 2008, Obama,[object Object],# - Sergio Vaiani, 2009, Scale Stairs,[object Object],# - Mike Zienowicz, 2007, Joe,[object Object],# - MissNatalie, 2008, Miss Natalie’s Growth Chart,[object Object],#  - GDS Infographics, 2010, The Year the Dot-Com Bubble Burst,[object Object],# - Phil Hatchard, 2010, Sketchbook 2: Internet Dating,[object Object],# - kurtxia, 2008, Space invaders,[object Object],# - bitchcakesny, 2008, Weight Watchers Awards,[object Object],# - Jun Acullador, 2007, Gulf Air,[object Object],# - plien, 2009, Z4 dash,[object Object],# - DORONKO, 2010, NIKE +iPod,[object Object],# – nan palmero, 2010, Foursquare Pins and Tattoos SXSW 2010,[object Object],# - yoyolabellut, 2010, Space Invader @ Paris (France),[object Object],# - paulszym, 2010, Step 10 – Place the 5mm Sensor for soldering,[object Object],# - Nina Leen (LIFE), 1964, B F Skinner training a rat,[object Object],# - yoyolabellut, 2010, Space Invader @ Paris (France),[object Object],# - A. DiezHerrero, 2007, creative commons -Franz Patzig-,[object Object],58,[object Object],All attempts made to attribute sources but if I’m missed one, get in touch please,[object Object]

More Related Content

Similar to Mac309 viral media and gamification

Cmps 20110222 Social Media Lite
Cmps 20110222 Social Media LiteCmps 20110222 Social Media Lite
Cmps 20110222 Social Media LiteAssaf Landau
 
By the people for the people
 By the people for the people By the people for the people
By the people for the peoplePinny Gniwisch
 
Social Media 101 - an introduction
Social Media 101 - an introductionSocial Media 101 - an introduction
Social Media 101 - an introductionsaltmedia
 
Mcgill social
Mcgill socialMcgill social
Mcgill socialPinny
 
Digital Trends: First Quarter 2011
Digital Trends: First Quarter 2011Digital Trends: First Quarter 2011
Digital Trends: First Quarter 2011BFG Communications
 
Whatthefuckissocialmedia
WhatthefuckissocialmediaWhatthefuckissocialmedia
WhatthefuckissocialmediaConnectAndPlay
 
Cbre Social Media Final2
Cbre Social Media Final2Cbre Social Media Final2
Cbre Social Media Final2Stephen Nold
 
LUON WassUp recap - mar 2014 - 3. the social landscape
LUON WassUp recap  - mar 2014 - 3. the social landscapeLUON WassUp recap  - mar 2014 - 3. the social landscape
LUON WassUp recap - mar 2014 - 3. the social landscapeLUON
 
A Perfect Storm The Social Web, Storytelling And Brands 08 07
A Perfect Storm  The Social Web, Storytelling And Brands 08 07A Perfect Storm  The Social Web, Storytelling And Brands 08 07
A Perfect Storm The Social Web, Storytelling And Brands 08 07Mel Exon
 
THE PIXEL LAB 2010: Mel Exon of BBH Labs - The Social Web, Storytellers & Brands
THE PIXEL LAB 2010: Mel Exon of BBH Labs - The Social Web, Storytellers & BrandsTHE PIXEL LAB 2010: Mel Exon of BBH Labs - The Social Web, Storytellers & Brands
THE PIXEL LAB 2010: Mel Exon of BBH Labs - The Social Web, Storytellers & Brandspower to the pixel
 
04.Social media case studies
04.Social media case studies04.Social media case studies
04.Social media case studiesJulian Matthews
 
Babelfish Articles Nov 2011
Babelfish Articles Nov 2011Babelfish Articles Nov 2011
Babelfish Articles Nov 2011Brian Crotty
 
E.Forst Presentation
E.Forst PresentationE.Forst Presentation
E.Forst PresentationAndy Reynolds
 
What is Social Media ?
What is Social Media ?What is Social Media ?
What is Social Media ?Le Tuan Anh
 
What Is Social Media? (PG Edition)
What Is Social Media? (PG  Edition)What Is Social Media? (PG  Edition)
What Is Social Media? (PG Edition)The Espresso Group
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?Martafy!
 

Similar to Mac309 viral media and gamification (20)

Cmps 20110222 Social Media Lite
Cmps 20110222 Social Media LiteCmps 20110222 Social Media Lite
Cmps 20110222 Social Media Lite
 
By the people for the people
 By the people for the people By the people for the people
By the people for the people
 
Social Media 101 - an introduction
Social Media 101 - an introductionSocial Media 101 - an introduction
Social Media 101 - an introduction
 
Mcgill social
Mcgill socialMcgill social
Mcgill social
 
Viral Advertising
Viral AdvertisingViral Advertising
Viral Advertising
 
Digital Trends: First Quarter 2011
Digital Trends: First Quarter 2011Digital Trends: First Quarter 2011
Digital Trends: First Quarter 2011
 
Whatthefuckissocialmedia
WhatthefuckissocialmediaWhatthefuckissocialmedia
Whatthefuckissocialmedia
 
Y&R Conference
Y&R ConferenceY&R Conference
Y&R Conference
 
Cbre Social Media Final2
Cbre Social Media Final2Cbre Social Media Final2
Cbre Social Media Final2
 
LUON WassUp recap - mar 2014 - 3. the social landscape
LUON WassUp recap  - mar 2014 - 3. the social landscapeLUON WassUp recap  - mar 2014 - 3. the social landscape
LUON WassUp recap - mar 2014 - 3. the social landscape
 
A Perfect Storm The Social Web, Storytelling And Brands 08 07
A Perfect Storm  The Social Web, Storytelling And Brands 08 07A Perfect Storm  The Social Web, Storytelling And Brands 08 07
A Perfect Storm The Social Web, Storytelling And Brands 08 07
 
THE PIXEL LAB 2010: Mel Exon of BBH Labs - The Social Web, Storytellers & Brands
THE PIXEL LAB 2010: Mel Exon of BBH Labs - The Social Web, Storytellers & BrandsTHE PIXEL LAB 2010: Mel Exon of BBH Labs - The Social Web, Storytellers & Brands
THE PIXEL LAB 2010: Mel Exon of BBH Labs - The Social Web, Storytellers & Brands
 
Visible Technologies
Visible TechnologiesVisible Technologies
Visible Technologies
 
04.Social media case studies
04.Social media case studies04.Social media case studies
04.Social media case studies
 
Babelfish Articles Nov 2011
Babelfish Articles Nov 2011Babelfish Articles Nov 2011
Babelfish Articles Nov 2011
 
E.Forst Presentation
E.Forst PresentationE.Forst Presentation
E.Forst Presentation
 
What is Social Media ?
What is Social Media ?What is Social Media ?
What is Social Media ?
 
What Is Social Media? (PG Edition)
What Is Social Media? (PG  Edition)What Is Social Media? (PG  Edition)
What Is Social Media? (PG Edition)
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?
 
What is social media
What is social mediaWhat is social media
What is social media
 

More from Rob Jewitt

Med332 marketing albums in digital era
Med332 marketing albums in digital era Med332 marketing albums in digital era
Med332 marketing albums in digital era Rob Jewitt
 
Mac201 post-truth media and fake news
Mac201 post-truth media and fake newsMac201 post-truth media and fake news
Mac201 post-truth media and fake newsRob Jewitt
 
Mac114 week 12 effecetive social media campaigns
Mac114 week 12 effecetive social media campaignsMac114 week 12 effecetive social media campaigns
Mac114 week 12 effecetive social media campaignsRob Jewitt
 
Mac114 week 11 fomo the fear of missing out
Mac114 week 11 fomo the fear of missing outMac114 week 11 fomo the fear of missing out
Mac114 week 11 fomo the fear of missing outRob Jewitt
 
Mac201 essay advice 2016 7
Mac201 essay advice 2016 7Mac201 essay advice 2016 7
Mac201 essay advice 2016 7Rob Jewitt
 
Mac114 social video & personality branding
Mac114 social video & personality brandingMac114 social video & personality branding
Mac114 social video & personality brandingRob Jewitt
 
Mac114 The business of blogging and blogging for business
Mac114 The business of blogging and blogging for businessMac114 The business of blogging and blogging for business
Mac114 The business of blogging and blogging for businessRob Jewitt
 
The death of blogging
The death of bloggingThe death of blogging
The death of bloggingRob Jewitt
 
Mac114 week 2 lecture social media and journalism
Mac114 week 2 lecture social media and journalismMac114 week 2 lecture social media and journalism
Mac114 week 2 lecture social media and journalismRob Jewitt
 
Mac201 2016 7 week 1 lecture1 introtomodule sem2
Mac201 2016 7 week 1 lecture1 introtomodule sem2Mac201 2016 7 week 1 lecture1 introtomodule sem2
Mac201 2016 7 week 1 lecture1 introtomodule sem2Rob Jewitt
 
Mac114 week 1 lecture intro to module
Mac114 week 1 lecture intro to moduleMac114 week 1 lecture intro to module
Mac114 week 1 lecture intro to moduleRob Jewitt
 
Med332 Digital disruption in the music industry
Med332 Digital disruption in the music industryMed332 Digital disruption in the music industry
Med332 Digital disruption in the music industryRob Jewitt
 
Mac201 2016 7 week 1 lecture1 introtomodule sem1
Mac201 2016 7 week 1 lecture1 introtomodule sem1Mac201 2016 7 week 1 lecture1 introtomodule sem1
Mac201 2016 7 week 1 lecture1 introtomodule sem1Rob Jewitt
 
Med312 Journalistic sources in the networked era: protecting and framing
Med312 Journalistic sources in the networked era: protecting and framingMed312 Journalistic sources in the networked era: protecting and framing
Med312 Journalistic sources in the networked era: protecting and framingRob Jewitt
 
Mac201 television constructing the public
Mac201 television constructing the publicMac201 television constructing the public
Mac201 television constructing the publicRob Jewitt
 
Med332 women and pop
Med332 women and popMed332 women and pop
Med332 women and popRob Jewitt
 
Med332 glamorous indie rock and roll
Med332 glamorous indie rock and rollMed332 glamorous indie rock and roll
Med332 glamorous indie rock and rollRob Jewitt
 
Med211 gamergate: actually, its about ethics in games journalism
Med211 gamergate: actually, its about ethics in games journalismMed211 gamergate: actually, its about ethics in games journalism
Med211 gamergate: actually, its about ethics in games journalismRob Jewitt
 
Mac201 arab spring
Mac201 arab springMac201 arab spring
Mac201 arab springRob Jewitt
 
Mac201 big data
Mac201 big dataMac201 big data
Mac201 big dataRob Jewitt
 

More from Rob Jewitt (20)

Med332 marketing albums in digital era
Med332 marketing albums in digital era Med332 marketing albums in digital era
Med332 marketing albums in digital era
 
Mac201 post-truth media and fake news
Mac201 post-truth media and fake newsMac201 post-truth media and fake news
Mac201 post-truth media and fake news
 
Mac114 week 12 effecetive social media campaigns
Mac114 week 12 effecetive social media campaignsMac114 week 12 effecetive social media campaigns
Mac114 week 12 effecetive social media campaigns
 
Mac114 week 11 fomo the fear of missing out
Mac114 week 11 fomo the fear of missing outMac114 week 11 fomo the fear of missing out
Mac114 week 11 fomo the fear of missing out
 
Mac201 essay advice 2016 7
Mac201 essay advice 2016 7Mac201 essay advice 2016 7
Mac201 essay advice 2016 7
 
Mac114 social video & personality branding
Mac114 social video & personality brandingMac114 social video & personality branding
Mac114 social video & personality branding
 
Mac114 The business of blogging and blogging for business
Mac114 The business of blogging and blogging for businessMac114 The business of blogging and blogging for business
Mac114 The business of blogging and blogging for business
 
The death of blogging
The death of bloggingThe death of blogging
The death of blogging
 
Mac114 week 2 lecture social media and journalism
Mac114 week 2 lecture social media and journalismMac114 week 2 lecture social media and journalism
Mac114 week 2 lecture social media and journalism
 
Mac201 2016 7 week 1 lecture1 introtomodule sem2
Mac201 2016 7 week 1 lecture1 introtomodule sem2Mac201 2016 7 week 1 lecture1 introtomodule sem2
Mac201 2016 7 week 1 lecture1 introtomodule sem2
 
Mac114 week 1 lecture intro to module
Mac114 week 1 lecture intro to moduleMac114 week 1 lecture intro to module
Mac114 week 1 lecture intro to module
 
Med332 Digital disruption in the music industry
Med332 Digital disruption in the music industryMed332 Digital disruption in the music industry
Med332 Digital disruption in the music industry
 
Mac201 2016 7 week 1 lecture1 introtomodule sem1
Mac201 2016 7 week 1 lecture1 introtomodule sem1Mac201 2016 7 week 1 lecture1 introtomodule sem1
Mac201 2016 7 week 1 lecture1 introtomodule sem1
 
Med312 Journalistic sources in the networked era: protecting and framing
Med312 Journalistic sources in the networked era: protecting and framingMed312 Journalistic sources in the networked era: protecting and framing
Med312 Journalistic sources in the networked era: protecting and framing
 
Mac201 television constructing the public
Mac201 television constructing the publicMac201 television constructing the public
Mac201 television constructing the public
 
Med332 women and pop
Med332 women and popMed332 women and pop
Med332 women and pop
 
Med332 glamorous indie rock and roll
Med332 glamorous indie rock and rollMed332 glamorous indie rock and roll
Med332 glamorous indie rock and roll
 
Med211 gamergate: actually, its about ethics in games journalism
Med211 gamergate: actually, its about ethics in games journalismMed211 gamergate: actually, its about ethics in games journalism
Med211 gamergate: actually, its about ethics in games journalism
 
Mac201 arab spring
Mac201 arab springMac201 arab spring
Mac201 arab spring
 
Mac201 big data
Mac201 big dataMac201 big data
Mac201 big data
 

Recently uploaded

PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17Celine George
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 

Recently uploaded (20)

PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17How to Use api.constrains ( ) in Odoo 17
How to Use api.constrains ( ) in Odoo 17
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 

Mac309 viral media and gamification

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.