SlideShare uma empresa Scribd logo

Alpha Cross-Media Marketing

•
•
R
rob88228
Negócios
1 de 24
Demystifying Cross Media Marketing for New Revenue Growth
What is cross-media? A Cross-Media campaign is one that connects one medium to another. ,[object Object],[object Object],[object Object],[object Object]
What is multi-channel marketing? Using two or more different marketing channels simultaneously to reach a customer and increase effectiveness of marketing campaign. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One dimensional is limiting ,[object Object],[object Object],[object Object]
Why connect to the web? ,[object Object],[object Object]
Fact of life… “ 78% of all people read their mail over a trash can.” -USPS/DMA Survey
Marketers are looking for help ,[object Object],[object Object],[object Object],[object Object],“ Companies that utilize relevant graphics and text can see a 2-5X lift in response rates” Source: PODi
Mobile marketing & QR codes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QR code use cases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media “ Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” “ A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. “ Just a fancy way to describe the bazillion conversations occurring online.
Social Media Across all generations, more people than ever are using social networks
Pulling it all together… social media purls email direct mail QR Codes sms text
A fully integrated multi-channel marketing solution www.BillGates.MySpecialOffer.com Real-time Dashboard
Case studies ,[object Object]
Allegheny College ,[object Object],[object Object],[object Object],[object Object]
The Challenge ,[object Object],[object Object],[object Object],[object Object]
The Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Results ,[object Object],[object Object],[object Object],[object Object]
Massachusetts College of Pharmacy & Health Sciences Boosts Alumni Reunion Participation Levels with Direct Mail Campaign MCP&HS
The Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Solution ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The campaign launch process
Next Step Please contact us for a live demo

Recomendados

Social Media Evaluation: March 12, 2010
Social Media Evaluation: March 12, 2010Social Media Evaluation: March 12, 2010
Social Media Evaluation: March 12, 2010jasonbritt
 
Using emerging media data in developing marketing campaigns -slideshare - 10...
Using emerging media data in developing marketing campaigns -slideshare - 10...Using emerging media data in developing marketing campaigns -slideshare - 10...
Using emerging media data in developing marketing campaigns -slideshare - 10...Ron Jacobs
 
Mojo deck
Mojo deckMojo deck
Mojo deckEvanCaracciolo
 
The Past, Present, and Future of Clinical Research Recruitment
The Past, Present, and Future of Clinical Research RecruitmentThe Past, Present, and Future of Clinical Research Recruitment
The Past, Present, and Future of Clinical Research RecruitmentClinical List America
 
Advertising in social media
Advertising in social mediaAdvertising in social media
Advertising in social mediaSpenny McBride
 
Improving Viral Marketing Campaign via Mobile Instant Messaging (MIM) Applica...
Improving Viral Marketing Campaign via Mobile Instant Messaging (MIM) Applica...Improving Viral Marketing Campaign via Mobile Instant Messaging (MIM) Applica...
Improving Viral Marketing Campaign via Mobile Instant Messaging (MIM) Applica...Rahman Karimiyazdi
 
Notable Campaigns Book
Notable Campaigns Book Notable Campaigns Book
Notable Campaigns Book Kyler Finkbeiner
 
Dr on facebook
Dr on facebookDr on facebook
Dr on facebookChad Hollingsworth
 

Recomendados

Social Media Evaluation: March 12, 2010
Social Media Evaluation: March 12, 2010Social Media Evaluation: March 12, 2010
Social Media Evaluation: March 12, 2010jasonbritt
 
Using emerging media data in developing marketing campaigns -slideshare - 10...
Using emerging media data in developing marketing campaigns -slideshare - 10...Using emerging media data in developing marketing campaigns -slideshare - 10...
Using emerging media data in developing marketing campaigns -slideshare - 10...Ron Jacobs
 
Mojo deck
Mojo deckMojo deck
Mojo deckEvanCaracciolo
 
The Past, Present, and Future of Clinical Research Recruitment
The Past, Present, and Future of Clinical Research RecruitmentThe Past, Present, and Future of Clinical Research Recruitment
The Past, Present, and Future of Clinical Research RecruitmentClinical List America
 
Advertising in social media
Advertising in social mediaAdvertising in social media
Advertising in social mediaSpenny McBride
 
Improving Viral Marketing Campaign via Mobile Instant Messaging (MIM) Applica...
Improving Viral Marketing Campaign via Mobile Instant Messaging (MIM) Applica...Improving Viral Marketing Campaign via Mobile Instant Messaging (MIM) Applica...
Improving Viral Marketing Campaign via Mobile Instant Messaging (MIM) Applica...Rahman Karimiyazdi
 
Notable Campaigns Book
Notable Campaigns Book Notable Campaigns Book
Notable Campaigns Book Kyler Finkbeiner
 
Dr on facebook
Dr on facebookDr on facebook
Dr on facebookChad Hollingsworth
 
Hospitals And Social Media
Hospitals And Social MediaHospitals And Social Media
Hospitals And Social MediaWax Custom Communications
 
A Survey of Digital Marketing Communications in Select New York State SUNY Co...
A Survey of Digital Marketing Communications in Select New York State SUNY Co...A Survey of Digital Marketing Communications in Select New York State SUNY Co...
A Survey of Digital Marketing Communications in Select New York State SUNY Co...Joseph Stabb, ABD
 
Landscape Marketing Company, SEO Lawn Care Expert
Landscape Marketing Company, SEO Lawn Care ExpertLandscape Marketing Company, SEO Lawn Care Expert
Landscape Marketing Company, SEO Lawn Care Expertlandscapemarketing
 
CONSUMERS’ ATTITUDE TOWARDS brands on Social Networking Sites
CONSUMERS’ ATTITUDE TOWARDS brands on Social Networking SitesCONSUMERS’ ATTITUDE TOWARDS brands on Social Networking Sites
CONSUMERS’ ATTITUDE TOWARDS brands on Social Networking SitesJitendra Raichandani
 
Smart communities-evaluation-family-net-centers
Smart communities-evaluation-family-net-centersSmart communities-evaluation-family-net-centers
Smart communities-evaluation-family-net-centersSmart Chicago Collaborative
 
Important of chinese language skills in the thai tourism industry
Important of chinese language skills in the thai tourism industryImportant of chinese language skills in the thai tourism industry
Important of chinese language skills in the thai tourism industryWitsathit Somrak
 
Healthcare guide to Social Media Marketing
Healthcare guide to Social Media MarketingHealthcare guide to Social Media Marketing
Healthcare guide to Social Media MarketingJessika Phillips | NOW Marketing Group
 
Overview of Air Force Medical Service Digital Communication Strategy
Overview of Air Force Medical Service Digital Communication StrategyOverview of Air Force Medical Service Digital Communication Strategy
Overview of Air Force Medical Service Digital Communication StrategyDouglas Anderson
 
Increasing customer loyalty with social media, 2 13
Increasing customer loyalty with social media, 2 13Increasing customer loyalty with social media, 2 13
Increasing customer loyalty with social media, 2 13Game Day Communications
 
Social Media as Social Capital
Social Media as Social CapitalSocial Media as Social Capital
Social Media as Social CapitalDavid Rozman
 
Form Multi to Cross Channel Marketing & Customer Support
Form Multi to Cross Channel Marketing & Customer SupportForm Multi to Cross Channel Marketing & Customer Support
Form Multi to Cross Channel Marketing & Customer SupportDavid Rozman
 
Using Group Text Messaging to Increase Student Enrollment
Using Group Text Messaging to Increase Student EnrollmentUsing Group Text Messaging to Increase Student Enrollment
Using Group Text Messaging to Increase Student EnrollmentTextMarks
 
Digital marketing in pharma - trends and way ahead
Digital marketing in pharma - trends and way aheadDigital marketing in pharma - trends and way ahead
Digital marketing in pharma - trends and way aheadRanajay Sengupta
 
Casey Printing & Marketing - Did You Know?
Casey Printing & Marketing - Did You Know?Casey Printing & Marketing - Did You Know?
Casey Printing & Marketing - Did You Know?coaleb
 
Why Magazines Are Different?
Why Magazines Are Different?Why Magazines Are Different?
Why Magazines Are Different?Belinda Raji
 
Analytics: How to Employ Them to Continuous Improvement - Yan Rozovsky
Analytics: How to Employ Them to Continuous Improvement - Yan RozovskyAnalytics: How to Employ Them to Continuous Improvement - Yan Rozovsky
Analytics: How to Employ Them to Continuous Improvement - Yan RozovskyMichael Waxman-Lenz
 
Is Pharma Ready
Is Pharma ReadyIs Pharma Ready
Is Pharma ReadyRob Lindeman
 
Healthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementHealthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementEd Bennett
 
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...RefluxMD
 
CDC's Guide to writing for social media
CDC's Guide to writing for social mediaCDC's Guide to writing for social media
CDC's Guide to writing for social mediaPath of the Blue Eye Project
 
Cross Media
Cross MediaCross Media
Cross Mediarob88228
 
SmarterMail
SmarterMailSmarterMail
SmarterMailrob88228
 

Mais conteúdo relacionado

Mais procurados

A Survey of Digital Marketing Communications in Select New York State SUNY Co...
A Survey of Digital Marketing Communications in Select New York State SUNY Co...A Survey of Digital Marketing Communications in Select New York State SUNY Co...
A Survey of Digital Marketing Communications in Select New York State SUNY Co...Joseph Stabb, ABD
 
Landscape Marketing Company, SEO Lawn Care Expert
Landscape Marketing Company, SEO Lawn Care ExpertLandscape Marketing Company, SEO Lawn Care Expert
Landscape Marketing Company, SEO Lawn Care Expertlandscapemarketing
 
CONSUMERS’ ATTITUDE TOWARDS brands on Social Networking Sites
CONSUMERS’ ATTITUDE TOWARDS brands on Social Networking SitesCONSUMERS’ ATTITUDE TOWARDS brands on Social Networking Sites
CONSUMERS’ ATTITUDE TOWARDS brands on Social Networking SitesJitendra Raichandani
 
Important of chinese language skills in the thai tourism industry
Important of chinese language skills in the thai tourism industryImportant of chinese language skills in the thai tourism industry
Important of chinese language skills in the thai tourism industryWitsathit Somrak
 
Overview of Air Force Medical Service Digital Communication Strategy
Overview of Air Force Medical Service Digital Communication StrategyOverview of Air Force Medical Service Digital Communication Strategy
Overview of Air Force Medical Service Digital Communication StrategyDouglas Anderson
 
Increasing customer loyalty with social media, 2 13
Increasing customer loyalty with social media, 2 13Increasing customer loyalty with social media, 2 13
Increasing customer loyalty with social media, 2 13Game Day Communications
 
Social Media as Social Capital
Social Media as Social CapitalSocial Media as Social Capital
Social Media as Social CapitalDavid Rozman
 
Form Multi to Cross Channel Marketing & Customer Support
Form Multi to Cross Channel Marketing & Customer SupportForm Multi to Cross Channel Marketing & Customer Support
Form Multi to Cross Channel Marketing & Customer SupportDavid Rozman
 
Using Group Text Messaging to Increase Student Enrollment
Using Group Text Messaging to Increase Student EnrollmentUsing Group Text Messaging to Increase Student Enrollment
Using Group Text Messaging to Increase Student EnrollmentTextMarks
 
Digital marketing in pharma - trends and way ahead
Digital marketing in pharma - trends and way aheadDigital marketing in pharma - trends and way ahead
Digital marketing in pharma - trends and way aheadRanajay Sengupta
 
Casey Printing & Marketing - Did You Know?
Casey Printing & Marketing - Did You Know?Casey Printing & Marketing - Did You Know?
Casey Printing & Marketing - Did You Know?coaleb
 
Why Magazines Are Different?
Why Magazines Are Different?Why Magazines Are Different?
Why Magazines Are Different?Belinda Raji
 
Analytics: How to Employ Them to Continuous Improvement - Yan Rozovsky
Analytics: How to Employ Them to Continuous Improvement - Yan RozovskyAnalytics: How to Employ Them to Continuous Improvement - Yan Rozovsky
Analytics: How to Employ Them to Continuous Improvement - Yan RozovskyMichael Waxman-Lenz
 
Healthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementHealthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementEd Bennett
 
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...RefluxMD
 

Mais procurados (20)

Hospitals And Social Media
Hospitals And Social MediaHospitals And Social Media
Hospitals And Social Media
 
A Survey of Digital Marketing Communications in Select New York State SUNY Co...
A Survey of Digital Marketing Communications in Select New York State SUNY Co...A Survey of Digital Marketing Communications in Select New York State SUNY Co...
A Survey of Digital Marketing Communications in Select New York State SUNY Co...
 
Landscape Marketing Company, SEO Lawn Care Expert
Landscape Marketing Company, SEO Lawn Care ExpertLandscape Marketing Company, SEO Lawn Care Expert
Landscape Marketing Company, SEO Lawn Care Expert
 
CONSUMERS’ ATTITUDE TOWARDS brands on Social Networking Sites
CONSUMERS’ ATTITUDE TOWARDS brands on Social Networking SitesCONSUMERS’ ATTITUDE TOWARDS brands on Social Networking Sites
CONSUMERS’ ATTITUDE TOWARDS brands on Social Networking Sites
 
Smart communities-evaluation-family-net-centers
Smart communities-evaluation-family-net-centersSmart communities-evaluation-family-net-centers
Smart communities-evaluation-family-net-centers
 
Important of chinese language skills in the thai tourism industry
Important of chinese language skills in the thai tourism industryImportant of chinese language skills in the thai tourism industry
Important of chinese language skills in the thai tourism industry
 
Healthcare guide to Social Media Marketing
Healthcare guide to Social Media MarketingHealthcare guide to Social Media Marketing
Healthcare guide to Social Media Marketing
 
Overview of Air Force Medical Service Digital Communication Strategy
Overview of Air Force Medical Service Digital Communication StrategyOverview of Air Force Medical Service Digital Communication Strategy
Overview of Air Force Medical Service Digital Communication Strategy
 
Increasing customer loyalty with social media, 2 13
Increasing customer loyalty with social media, 2 13Increasing customer loyalty with social media, 2 13
Increasing customer loyalty with social media, 2 13
 
Social Media as Social Capital
Social Media as Social CapitalSocial Media as Social Capital
Social Media as Social Capital
 
Form Multi to Cross Channel Marketing & Customer Support
Form Multi to Cross Channel Marketing & Customer SupportForm Multi to Cross Channel Marketing & Customer Support
Form Multi to Cross Channel Marketing & Customer Support
 
Using Group Text Messaging to Increase Student Enrollment
Using Group Text Messaging to Increase Student EnrollmentUsing Group Text Messaging to Increase Student Enrollment
Using Group Text Messaging to Increase Student Enrollment
 
Digital marketing in pharma - trends and way ahead
Digital marketing in pharma - trends and way aheadDigital marketing in pharma - trends and way ahead
Digital marketing in pharma - trends and way ahead
 
Casey Printing & Marketing - Did You Know?
Casey Printing & Marketing - Did You Know?Casey Printing & Marketing - Did You Know?
Casey Printing & Marketing - Did You Know?
 
Why Magazines Are Different?
Why Magazines Are Different?Why Magazines Are Different?
Why Magazines Are Different?
 
Analytics: How to Employ Them to Continuous Improvement - Yan Rozovsky
Analytics: How to Employ Them to Continuous Improvement - Yan RozovskyAnalytics: How to Employ Them to Continuous Improvement - Yan Rozovsky
Analytics: How to Employ Them to Continuous Improvement - Yan Rozovsky
 
Is Pharma Ready
Is Pharma ReadyIs Pharma Ready
Is Pharma Ready
 
Healthcare, Social Media and Risk Management
Healthcare, Social Media and Risk ManagementHealthcare, Social Media and Risk Management
Healthcare, Social Media and Risk Management
 
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...
 
CDC's Guide to writing for social media
CDC's Guide to writing for social mediaCDC's Guide to writing for social media
CDC's Guide to writing for social media
 

Destaque

Cross Media
Cross MediaCross Media
Cross Mediarob88228
 
SmarterMail
SmarterMailSmarterMail
SmarterMailrob88228
 
Contoh Powerpoint ppt PRESENTASI SIDANG UJIAN SKRIPSI
Contoh Powerpoint ppt PRESENTASI SIDANG UJIAN SKRIPSIContoh Powerpoint ppt PRESENTASI SIDANG UJIAN SKRIPSI
Contoh Powerpoint ppt PRESENTASI SIDANG UJIAN SKRIPSIAhmad Said
 
The impact of innovation on travel and tourism industries (World Travel Marke...
The impact of innovation on travel and tourism industries (World Travel Marke...The impact of innovation on travel and tourism industries (World Travel Marke...
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
 
Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)maditabalnco
 
Open Source Creativity
Open Source CreativityOpen Source Creativity
Open Source CreativitySara Cannon
 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome EconomyHelge Tennø
 

Destaque (8)

Cross Media
Cross MediaCross Media
Cross Media
 
SmarterMail
SmarterMailSmarterMail
SmarterMail
 
Contoh Powerpoint ppt PRESENTASI SIDANG UJIAN SKRIPSI
Contoh Powerpoint ppt PRESENTASI SIDANG UJIAN SKRIPSIContoh Powerpoint ppt PRESENTASI SIDANG UJIAN SKRIPSI
Contoh Powerpoint ppt PRESENTASI SIDANG UJIAN SKRIPSI
 
The impact of innovation on travel and tourism industries (World Travel Marke...
The impact of innovation on travel and tourism industries (World Travel Marke...The impact of innovation on travel and tourism industries (World Travel Marke...
The impact of innovation on travel and tourism industries (World Travel Marke...
 
Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)
 
Open Source Creativity
Open Source CreativityOpen Source Creativity
Open Source Creativity
 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post Formats
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome Economy
 

Semelhante a Alpha Cross-Media Marketing

Marketing in higher education - Surviving in rough terrain - by Toddy Gibby o...
Marketing in higher education - Surviving in rough terrain - by Toddy Gibby o...Marketing in higher education - Surviving in rough terrain - by Toddy Gibby o...
Marketing in higher education - Surviving in rough terrain - by Toddy Gibby o...WorkSmart Integrated Marketing
 
Database Marketing CampaignOakland UniversityBusin.docx
Database Marketing CampaignOakland UniversityBusin.docxDatabase Marketing CampaignOakland UniversityBusin.docx
Database Marketing CampaignOakland UniversityBusin.docxsimonithomas47935
 
Defy The Trends a Credit Union Webinar
Defy The Trends a Credit Union WebinarDefy The Trends a Credit Union Webinar
Defy The Trends a Credit Union WebinarARGA Marketing
 
Defying the Trends: Grow in 2010
Defying the Trends: Grow in 2010Defying the Trends: Grow in 2010
Defying the Trends: Grow in 2010InfoTrends
 
Beyond your backyard: Reaching nationwide audiences with local resources
Beyond your backyard: Reaching nationwide audiences with local resourcesBeyond your backyard: Reaching nationwide audiences with local resources
Beyond your backyard: Reaching nationwide audiences with local resourcesChelsie Jankow
 
EShare! Viral Peer Sharing Technology
EShare! Viral Peer Sharing TechnologyEShare! Viral Peer Sharing Technology
EShare! Viral Peer Sharing Technologyjasproj
 
Multi-Channel Marketing
Multi-Channel MarketingMulti-Channel Marketing
Multi-Channel Marketingmsldirect
 
Social email perfect partnership
Social email perfect partnershipSocial email perfect partnership
Social email perfect partnershipadverteaze.com
 
E Share! Ppt
E Share! PptE Share! Ppt
E Share! PptE-Push!
 
GfK NextGeneration Competition Abstract
GfK NextGeneration Competition AbstractGfK NextGeneration Competition Abstract
GfK NextGeneration Competition AbstractIris Wen
 
Improve Your Non Profit Communication Programs
Improve Your Non Profit Communication ProgramsImprove Your Non Profit Communication Programs
Improve Your Non Profit Communication ProgramsKate Crockett
 
Improve your nonprofit_communications_programs
Improve your nonprofit_communications_programsImprove your nonprofit_communications_programs
Improve your nonprofit_communications_programsAscend Integrated Media
 
Kasasa Connect Webinar - Keith Brannan
Kasasa Connect Webinar - Keith BrannanKasasa Connect Webinar - Keith Brannan
Kasasa Connect Webinar - Keith BrannanKasasa
 
AMITY SCHOOL OF COMMUNICATION DISSERTATION IMPACT OF SOCIAL MEDIA MARKETING O...
AMITY SCHOOL OF COMMUNICATION DISSERTATION IMPACT OF SOCIAL MEDIA MARKETING O...AMITY SCHOOL OF COMMUNICATION DISSERTATION IMPACT OF SOCIAL MEDIA MARKETING O...
AMITY SCHOOL OF COMMUNICATION DISSERTATION IMPACT OF SOCIAL MEDIA MARKETING O...Jennifer Strong
 
Get Digital - an introduction to digital integration
Get Digital - an introduction to digital integrationGet Digital - an introduction to digital integration
Get Digital - an introduction to digital integrationPurple Vision
 
LA event, Dec 11, 2008: Fundraising and Branding
LA event, Dec 11, 2008: Fundraising and BrandingLA event, Dec 11, 2008: Fundraising and Branding
LA event, Dec 11, 2008: Fundraising and BrandingPR Council
 
Social media for advertisement
Social media for advertisementSocial media for advertisement
Social media for advertisementKandarp Prajapati
 

Semelhante a Alpha Cross-Media Marketing (20)

Marketing in higher education - Surviving in rough terrain - by Toddy Gibby o...
Marketing in higher education - Surviving in rough terrain - by Toddy Gibby o...Marketing in higher education - Surviving in rough terrain - by Toddy Gibby o...
Marketing in higher education - Surviving in rough terrain - by Toddy Gibby o...
 
Database Marketing CampaignOakland UniversityBusin.docx
Database Marketing CampaignOakland UniversityBusin.docxDatabase Marketing CampaignOakland UniversityBusin.docx
Database Marketing CampaignOakland UniversityBusin.docx
 
Defy The Trends a Credit Union Webinar
Defy The Trends a Credit Union WebinarDefy The Trends a Credit Union Webinar
Defy The Trends a Credit Union Webinar
 
Database Proposal
Database ProposalDatabase Proposal
Database Proposal
 
Defying the Trends: Grow in 2010
Defying the Trends: Grow in 2010Defying the Trends: Grow in 2010
Defying the Trends: Grow in 2010
 
Beyond your backyard: Reaching nationwide audiences with local resources
Beyond your backyard: Reaching nationwide audiences with local resourcesBeyond your backyard: Reaching nationwide audiences with local resources
Beyond your backyard: Reaching nationwide audiences with local resources
 
EShare! Viral Peer Sharing Technology
EShare! Viral Peer Sharing TechnologyEShare! Viral Peer Sharing Technology
EShare! Viral Peer Sharing Technology
 
Multi-Channel Marketing
Multi-Channel MarketingMulti-Channel Marketing
Multi-Channel Marketing
 
Social email perfect partnership
Social email perfect partnershipSocial email perfect partnership
Social email perfect partnership
 
Writing Sample
Writing SampleWriting Sample
Writing Sample
 
E Share! Ppt
E Share! PptE Share! Ppt
E Share! Ppt
 
GfK NextGeneration Competition Abstract
GfK NextGeneration Competition AbstractGfK NextGeneration Competition Abstract
GfK NextGeneration Competition Abstract
 
Improve Your Non Profit Communication Programs
Improve Your Non Profit Communication ProgramsImprove Your Non Profit Communication Programs
Improve Your Non Profit Communication Programs
 
Improve your nonprofit_communications_programs
Improve your nonprofit_communications_programsImprove your nonprofit_communications_programs
Improve your nonprofit_communications_programs
 
Kasasa Connect Webinar - Keith Brannan
Kasasa Connect Webinar - Keith BrannanKasasa Connect Webinar - Keith Brannan
Kasasa Connect Webinar - Keith Brannan
 
Project
ProjectProject
Project
 
AMITY SCHOOL OF COMMUNICATION DISSERTATION IMPACT OF SOCIAL MEDIA MARKETING O...
AMITY SCHOOL OF COMMUNICATION DISSERTATION IMPACT OF SOCIAL MEDIA MARKETING O...AMITY SCHOOL OF COMMUNICATION DISSERTATION IMPACT OF SOCIAL MEDIA MARKETING O...
AMITY SCHOOL OF COMMUNICATION DISSERTATION IMPACT OF SOCIAL MEDIA MARKETING O...
 
Get Digital - an introduction to digital integration
Get Digital - an introduction to digital integrationGet Digital - an introduction to digital integration
Get Digital - an introduction to digital integration
 
LA event, Dec 11, 2008: Fundraising and Branding
LA event, Dec 11, 2008: Fundraising and BrandingLA event, Dec 11, 2008: Fundraising and Branding
LA event, Dec 11, 2008: Fundraising and Branding
 
Social media for advertisement
Social media for advertisementSocial media for advertisement
Social media for advertisement
 

Último

TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Environmental Impact Of Rotary Screw Compressors
Environmental Impact Of Rotary Screw CompressorsEnvironmental Impact Of Rotary Screw Compressors
Environmental Impact Of Rotary Screw Compressorselgieurope
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryWhittensFineJewelry1
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Jiastral oracle
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 

Último (20)

TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Environmental Impact Of Rotary Screw Compressors
Environmental Impact Of Rotary Screw CompressorsEnvironmental Impact Of Rotary Screw Compressors
Environmental Impact Of Rotary Screw Compressors
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 

Alpha Cross-Media Marketing

  • 1. Demystifying Cross Media Marketing for New Revenue Growth
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Fact of life… “ 78% of all people read their mail over a trash can.” -USPS/DMA Survey
  • 7.
  • 8.
  • 9.
  • 10. Social Media “ Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” “ A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. “ Just a fancy way to describe the bazillion conversations occurring online.
  • 11. Social Media Across all generations, more people than ever are using social networks
  • 12. Pulling it all together… social media purls email direct mail QR Codes sms text
  • 13. A fully integrated multi-channel marketing solution www.BillGates.MySpecialOffer.com Real-time Dashboard
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Massachusetts College of Pharmacy & Health Sciences Boosts Alumni Reunion Participation Levels with Direct Mail Campaign MCP&HS
  • 20.
  • 21.
  • 22.
  • 24. Next Step Please contact us for a live demo

Notas do Editor

  1. Add pictures next to each button