More Related Content Similar to Truth, Lies & APIs - Ross Garrett, Director Product Marketing, CA Layer 7 @ Gartner AADI (20) More from CA API Management (20) Truth, Lies & APIs - Ross Garrett, Director Product Marketing, CA Layer 7 @ Gartner AADI1. Truth, Lies & APIs
Ross Garrett, Director Product Marketing
Ross.Garrett@ca.com | @gssor
CA Layer 7
May 19th, 2014
2. 2 © 2014 CA. ALL RIGHTS RESERVED.
TRUTH :
Today, Every Company
is a Software Company.
Are You?
In 2014, CEOs must focus on leading their
organizations to think like and become more
like “tech” companies, because within a few
years, digital business capabilities will
dominate every industry. Urgent action is
needed because first-mover advantage is
common in digital business, and fast followers
must be very fast.
Gartner; “CEOResolutionsfor 2014—TimetoAct onDigital
Business”; Mark Raskino; March 5,2014
3. 3 © 2014 CA. ALL RIGHTS RESERVED.
Banking is changing…
Operation Tap Tap Swipe.
The RBS Mobile Banking App
4. 4 © 2014 CA. ALL RIGHTS RESERVED.
Retail is changing…
5. 5 © 2014 CA. ALL RIGHTS RESERVED.
Cars are changing…
6. 6 © 2014 CA. ALL RIGHTS RESERVED.
Even our homes are changing…
7. 7 © 2014 CA. ALL RIGHTS RESERVED.
Did you notice a common theme here?
8. 8 © 2014 CA. ALL RIGHTS RESERVED.
TRUTH : Mobile is driving new product
innovation in all industries
9. 9 © 2014 CA. ALL RIGHTS RESERVED.
“By 2015 mobile app development projects
will outnumber native PC projects by a ratio
of 4-to-1.”
10. 10 © 2014 CA. ALL RIGHTS RESERVED.
Mobile Adoption is Only Accelerating…
Apple App Store:
44B downloads
by 2016
App Proliferation
> 75% of enterprises
support personally-
owned
mobile devices
Bring Your Own Device
Tablets will be the
primary computing
device by 2017
Rapid Adoption
11. 11 © 2014 CA. ALL RIGHTS RESERVED.
... It’s An App, App, App World
Average apps
per device
41
Business apps deployed
per device by 2015
25
??
Mobile app
downloads
by 2016
44B
Apps Are A Bigger Challenge Than Devices
12. 12 © 2014 CA. ALL RIGHTS RESERVED.
LIE : Organizations are building for “Mobile
First”
13. 13 © 2014 CA. ALL RIGHTS RESERVED.
Mobile is primarily an integration problem!
14. 14 © 2014 CA. ALL RIGHTS RESERVED.
Some home truths from our large
enterprise customers
16. 16 © 2014 CA. ALL RIGHTS RESERVED.
A Lack of Agility
Many devices and many platforms, mean prioritization is
required – yet ALL customers/users must be reached
The marketplace rewards innovation and agility
How can IT teams support an agile business as well as a
fragmented user base?
17. 17 © 2014 CA. ALL RIGHTS RESERVED.
High Cost of Development
18. 18 © 2014 CA. ALL RIGHTS RESERVED.
High Cost of Development
Mobile development requires specialist expertise
Businesses are turning to external teams for help
Third party developers struggle to build apps upon
proprietary internal systems
19. 19 © 2014 CA. ALL RIGHTS RESERVED.
Fear of Further Investment
20. 20 © 2014 CA. ALL RIGHTS RESERVED.
Fear of Further Investment
Many organizations invested in expensive SOA programs
Mobile developers detest SOAP based integration!
Businesses don’t want to waste money on yet another vendor
fuelled technology wave
21. 21 © 2014 CA. ALL RIGHTS RESERVED.
Bridging the divide of App Dev vs. Security
Security/IT Administrator
- Control access to assets
- Focusing on restricting access
- Don’t understand app dev requirements
App Development & UX
- Get to market quickly
- Measured on number of downloads
- Security is something that obstructs UX
- Improve user app experience
- Don’t have time for evolving security
standards
22. 22 © 2014 CA. ALL RIGHTS RESERVED.
Summary & Questions!
Backend APIs and effective API design are critical to mobile
app development
API Management offers essential tools to address mobile
enablement and access
Web APIs are a developer focused iteration on SOA, not an
expensive replacement
Make API & App Security a feature, not an after thought
23. 23 © 2014 CA. ALL RIGHTS RESERVED.
Come see
Layer 7’s API
Defender at
the evening
reception –
Booth #PL4
24. Director of Product Marketing – CA Layer 7
Ross.Garrett@ca.com
@gssor | @layer7
Ross Garrett
Editor's Notes Some research suggests tablet becomes the primary computing device within 3-4 yrs.
More than 3 quarters of global enterprises offer a BYOD program
And app downloads are still growing massively each year as the number of devices we own keeps rising. Agility Cost Fear of Investment