Opening APIs to developers outside the enterprise can enable the creation of apps that add value to existing information assets in innovative and often unexpected ways – without the need for direct investment in app development. However, this will only happen if the enterprise can grow an ecosystem of talented developers creating cutting-edge apps that give consumers something of real value. This webinar hosted by Layer 7 Technologies featuring Alex Don, Head of Hackathons at AT&T, will examine five keys ways that you can attract and nurture top third-party developer talent for your APIs.

1. 5 Ways to Get Top Mobile App Developer
Talent for Your Open APIs
December 12th, 2012

2. Webinar Housekeeping
Questions
-Chat any questions you have and we’ll answer them at the end
of this webinar
Twitter
- Today’s event hashtag: #L7webinar
Follow us on Twitter:
- @layer7
- @attdeveloper
- @intalex
- @alex_donn
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3. Presenters for Today’s Webinar
Alex Gaber Alex Donn
API Evangelist Master of Hackathons
Layer 7 Technologies AT&T Developer Program
@intalex @alex_donn
@layer7 @ATTDeveloper
**Featured Guest Speaker
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4. Webinar Overview
Opening APIs to developers enables the creation of
apps that add value in innovative and often
unexpected ways – without having to invest directly
in app development.
This requires that an API Program grow an
ecosystem of visionary developers creating cutting-
edge apps that provide consumers with something of
real value.
Layer 7 Confidential

5. Agenda for Today’s Webinar
Topic: 5 Ways to Get Top Mobile App Developer Talent for
Your Open APIs
1. Launching an Easy to Use Developer Portal
2. Offering Interactive Documentation and Forums
3. Building a Brand Around Your API
4. Sponsoring Hackathons (Guest Speaker)
5. Running Online Developer Challenges
Layer 7 Confidential

6. Agenda for Today’s Webinar
Topic: 5 Ways to Get Top Mobile App Developer Talent for
Your Open APIs
1. Launching an Easy to Use Developer Portal
2. Offering Interactive Documentation and Forums
3. Building a Brand Around Your API
4. Sponsoring Hackathons (Guest Speaker)
5. Running Online Developer Challenges
Layer 7 Confidential

7. 1. Launching an Easy to Use Developer Portal
An API Portal allows you to provide a one-stop-shop for API
registration, documentation, exploration, collaboration,
discussion and more.
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8. 1. Launching an Easy to Use Developer Portal
Alfresco API Portal: http://developer.alfresco.com
Powered by
the Layer 7
API Portal
Layer 7 Confidential

9. 1. Launching an Easy to Use Developer Portal
Alfresco API Portal: http://developer.alfresco.com
Powered by
the Layer 7
API Portal
Obtain
Additional
Developer
Info
Layer 7 Confidential

10. 1. Launching an Easy to Use Developer Portal
Alfresco API Portal: http://developer.alfresco.com
Powered by
the Layer 7
API Portal
Show
Developers
Their API
Limits
Layer 7 Confidential

11. Agenda for Today’s Webinar
Topic: 5 Ways to Get Top Mobile App Developer Talent for
Your Open APIs
1. Launching an Easy to Use Developer Portal
2. Offering Interactive Documentation and Forums
3. Building a Brand Around Your API
4. Sponsoring Hackathons (Guest Speaker)
5. Running Online Developer Challenges
Layer 7 Confidential

12. 2. Offering Interactive Documentation and Forums
Interactive documentation and forums provide intuitive, social
ways to engage and educate the type of developers you want
using your API.
• Comprehensive Documentation
• Code Samples for Multiple Languages (ObjC, Java,HTML5)
• API Explorer
• API Explorer that Auto Generates Code
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13. 2. Offering Interactive Documentation and Forums
Comprehensive
Documentation
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14. 2. Offering Interactive Documentation and Forums
Delivering Language Specific Code Samples via API Console
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15. 2. Offering Interactive Documentation and Forums
Delivering Language Specific Code Samples via API Console
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16. 2. Offering Interactive Documentation and Forums
API Explorers / Consoles
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17. 2. Offering Interactive Documentation and Forums
API Explorers / Consoles: I/O Docs
I/O Docs
Neil Mansilla
@mansilladev
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18. Agenda for Today’s Webinar
Topic: 5 Ways to Get Top Mobile App Developer Talent for
Your Open APIs
1. Launching an Easy to Use Developer Portal
2. Offering Interactive Documentation and Forums
3. Building a Brand Around Your API
4. Sponsoring Hackathons (Guest Speaker)
5. Running Online Developer Challenges
Layer 7 Confidential

19. 3. Building a Brand Around Your API
Promoting a brand around your API helps you get marketplace
traction and allows you to market your API as a business in and
of itself.
• Approach your API like a product
• What engages consumers or B2B customers may not be
appropriate for a dev audience
• Analyze companies that are exclusively API businesses
such as Twilio, Stripe and Singly
• Invest in your API and promote it accordingly
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20. 3. Building a Brand Around Your API
Providing Integration with Mobile App Developer Tools
AT&T API
Plugin for
Appcelerator
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21. 3. Building a Brand Around Your API
Providing Integration with Mobile App Developer Tools
SendGrid API
Plugin for
Tiggzi
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22. 3. Building a Brand Around Your API
Providing Integration with Mobile App Developer Tools
SendGrid API
Plugin for
Tiggzi
Layer 7 Confidential

23. Agenda for Today’s Webinar
Topic: 5 Ways to Get Top Mobile App Developer Talent for
Your Open APIs
1. Launching an Easy to Use Developer Portal
2. Offering Interactive Documentation and Forums
3. Building a Brand Around Your API
4. Sponsoring Hackathons (Guest Speaker)
5. Running Online Developer Challenges
Layer 7 Confidential

24. 4. Sponsoring Hackathons
Hackathons represent a great first step for engaging developers,
getting them familiar with your API and facilitating collaboration
Alex Donn
Master of Hackathons
AT&T Developer Program
@alex_donn
@ATTDeveloper
Layer 7 Confidential

25. 4. Sponsoring Hackathons
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26. 4. Sponsoring Hackathons
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27. 4. Sponsoring Hackathons
• Keys to Hackathon Success
• Importance of APIs to Hackathons
• AT&T’s Goals for Hackathons in 2013
• Get Involved @alex_donn
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28. Agenda for Today’s Webinar
Topic: 5 Ways to Get Top Mobile App Developer Talent for
Your Open APIs
1. Launching an Easy to Use Developer Portal
2. Offering Interactive Documentation and Forums
3. Building a Brand Around Your API
4. Sponsoring Hackathons (Guest Speaker)
5. Running Online Developer Challenges
Layer 7 Confidential

29. 5. Running Online Developer Challenges
Fixed Time Constraints - limit the quality of solutions
delivered, and prevent the ability to participate due to
existing obligations.
Cash Rewards - often a great incentive for driving healthy
competition, it will also incentivize participants to be in it
“just for the money.”
Location in an office building or business setting - this will
also limit the participants who are geographically close.
Developers may want to work at their home office.
Connections and networking. By being offline, many
interactions are in physical reality, and fail to make the
future LinkedIn business connections.
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30. 5. Running Online Developer Challenges
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31. 5. Running Online Developer Challenges
$1,000,000
Grand Prize
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32. 5. Running Online Developer Challenges
$101,200
in Prizes
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33. Question and Answer
 Please ask any questions via the Chat Window
Alex Gaber Alex Donn
API Evangelist Master of Hackathons
Layer 7 Technologies AT&T Developer Program
@intalex @alex_donn
@layer7 @ATTDeveloper
Layer 7 Confidential