The Role of Mobile Retail (Mobile Monday Hamburg 2010)

•

4 gostaram•596 visualizações

Arne Kittler

Short presentation held at Mobile Monday Hamburg on 11th October 2010

Negócios

The Role of Mobile Retail Activities. Selected aspects and thoughts for discussion. Arne Kittler, Fork Unstable Media Mobile Monday Hamburg, 11 October 2010

FORK UNSTABLE MEDIA. Creative agency for digital communication Founded 1996 in Hamburg, since 1999 in Berlin Team of 45 in 5 operational units Inhabergeführt Arne Kittler: Director Consulting © 2010 Fork Unstable Media

PIONEERS ON THE FAST LANE. In many aspects working for mobile retail today is similar to doing e-commerce in the 90ies. (Only with 10x the speed and high financial relevancy). How do we do business in a very dynamic environment without relying on luck (or massive investments)? © 2010 Fork Unstable Media

PEOPLE & CONTEXT FIRST. Technical compatibility is just a basis! We need to look people and how they use our service: © 2010 Fork Unstable Media

PEOPLE & CONTEXT FIRST. It is important to think in user stories. Image: Internal sketch © 2010 Fork Unstable Media

POSSIBILITY & NEED FOR DIFFERENTIATION. !! Clear benefits and clear (complementary) positioning !! Differentiation from... ... Competition ... Web Site ... other mobile activities © 2010 Fork Unstable Media

POSSIBILITY & NEED FOR DIFFERENTIATION. Example: OTTO Style Catcher Styles, not specific products Mobile-specific situational impulse Use-case specific application © 2010 Fork Unstable Media

THE NEW MULTICHANNEL. New kids on the block change the multichannel context. © 2010 Fork Unstable Media

THE NEW MULTICHANNEL. Mobile can take a central role and can change the context for all channels. © 2010 Fork Unstable Media

THE NEW MULTICHANNEL. “ Medienbruch” Transmedia Storytelling © 2010 Fork Unstable Media

CONTACT Fork Unstable Media GmbH 4RK CONSULTING Arne Kittler [email_address] @arnekittler +49 40 432948-60 © 2010 Fork Unstable Media

IMAGES USED http://www.flickr.com/photos/anniemole/4751556485 http://www.flickr.com/photos/huntz/3594547415 http://www.flickr.com/photos/leehaywood/4260592286 http://www.flickr.com/photos/filmvanalledag/5043262039 http://www.flickr.com/photos/earlysound/4490601295/ http://www.flickr.com/photos/henrybloomfield/4727315205 http://gizmopassion.com/wp-content/uploads/2010/09/less-indian-females-use-mobile-web.jpg http://whererastameetspasta.wordpress.com/2007/03/25/mobile-information-architecture-designing-experiences-for-the-mobile-web http://celebrityblackberrysightings.com/ Thank you very much! © 2010 Fork Unstable Media

Mais conteúdo relacionado

Destaque

Collaborative techniques: How to create usable content that meets business goals

Audun Rundberg

Content Strategy im Praxistest / CS in der agilen Produktentwicklung

Arne Kittler

20 ideer på 20 minutter

Audun Rundberg

The Amazonization of Global E-Commerce User Experience (UPA 2010)

Arne Kittler

The Core Model: Getting to business while making friends

Audun Rundberg

Persona für Produktentwicklung, Beispiele und Ideen wie man Persona Entwickelt

pcampger

Referat Brand Storytelling

Tobias Stahel

Service Design: Dienstleistungen gestalten / IDZ Design & Company

Service Design Berlin

Destaque (8)

Collaborative techniques: How to create usable content that meets business goals

Content Strategy im Praxistest / CS in der agilen Produktentwicklung

20 ideer på 20 minutter

The Amazonization of Global E-Commerce User Experience (UPA 2010)

The Core Model: Getting to business while making friends

Persona für Produktentwicklung, Beispiele und Ideen wie man Persona Entwickelt

Referat Brand Storytelling

Service Design: Dienstleistungen gestalten / IDZ Design & Company

Semelhante a The Role of Mobile Retail (Mobile Monday Hamburg 2010)

Luca cioletti the past, the present and the future of mobile apps ecosystem

Gian-Luca Cioletti, Helping people and companies to grow!

Luca cioletti the past, the present and the future of mobile apps ecosystem

Gian-Luca Cioletti, Helping people and companies to grow!

Mobile Focus 2008 Stockholm Media Event

Thomas Lidforss

mobagetown Research Report V2.0

Infinita Inc.

mobagetown Research Report V2.0

Christopher Billich

The aim of the project RADAR (Resource Annotation and Delivery for Mobile Augmented Reality Services) is to establish an open ecosystem that allows to make the abundance of location-dependent digital resources available in mobile augmented reality services. This involves adapters for existing services like Layar or Wikitude, but also the development of a new personalized and location-based mobile augmented reality service. The presentation was given at the UMIC Workshop on Future Mobile Applications on February 26, 2010, held at RWTH Aachen.

RADAR - Resource Annotation and Delivery for Mobile Augmented Reality Services

Martin Memmel

Luca Cioletti The Past, The Present And The Future Of Mobile Apps Ecosystem

Gian-Luca Cioletti

MoMo Hamburg | Welcome Deck | Mobile Retail 30.05.2011

Axel Hoehnke

Advertising for Intranets

Perini

Presentación Mark Bonnell - eCommerce Day Santiago 2014

eCommerce Institute

mixi Mobile Research Report V2.0

Christopher Billich

mixi Mobile Research Report V2.0

Infinita Inc.

MoMo Hamburg | Mobile Apps Update - Welcome Deck, 18.10.2011

Axel Hoehnke

TigerSpike presentation web2.0 in gov

Oliver Palmer

Oliver Berger //Abstract, Werdegang, Projekte & Referenzen

Oliver Berger

2016 - M-Commerce is dead - long live M-Commerce!

Johannes Waibel

So what - why does it matter if you don't identify and understand disruptive innovation in the 21st century: Leaders are distracted by all of the calls of "disruption". (Think "Dug" from the move UP, "squirrel!" Learn to quiet the hype and the distractions. There is a process to disruptive innovation that can be learned, Pattern of Disruptions. This process has held up time, industry, and market. It can be tracked over centuries in many cases. This process can be demonstrated. (1) Identify disruptive innovation, using the Pattern of Disruptions (Here's a link to my article that explains it https://thenextish-com.medium.com/disruptive-innovation-took-a-turn-d4d87d7d094a) (2) Understand how to act with strategic clarity to create and to expand markets. (3) Develop foresight to anticipate disruptions.

So what? Disruption and the Future of Mobility - Marguerite Johnson, TheNextI...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

[Lecture]ux_business*design(in english)

Yuichi Inobori

Nicolas benoit portfolio

Nibenoit

Smartphone, e-readers and tablets have dramatically changed the way we access content and digital services today. Designing the user experience means re-thinking the traditional paradigms in use for the web and considering a broader picture where the experience is pervasive, multi-channel and cross-device. What is fundamental, is optimizing the user experience by designing the interaction through different contexts, functionality and mobile platforms, simply translating the desktop interface is not enough. Rethinking the business logic of a service centered around the user, is the first step to designing a complex multi-channel experience. Combining design methodology with agile development is the next step in bringing a successful product or service to market.

User Experience & Mobile Innovation Strategy

Antonio De Pasquale

Semelhante a The Role of Mobile Retail (Mobile Monday Hamburg 2010) (20)

Luca cioletti the past, the present and the future of mobile apps ecosystem

Mobile Focus 2008 Stockholm Media Event

mobagetown Research Report V2.0

RADAR - Resource Annotation and Delivery for Mobile Augmented Reality Services

Luca Cioletti The Past, The Present And The Future Of Mobile Apps Ecosystem

MoMo Hamburg | Welcome Deck | Mobile Retail 30.05.2011

Advertising for Intranets

Presentación Mark Bonnell - eCommerce Day Santiago 2014

mixi Mobile Research Report V2.0

MoMo Hamburg | Mobile Apps Update - Welcome Deck, 18.10.2011

TigerSpike presentation web2.0 in gov

Oliver Berger //Abstract, Werdegang, Projekte & Referenzen

2016 - M-Commerce is dead - long live M-Commerce!

So what? Disruption and the Future of Mobility - Marguerite Johnson, TheNextI...

[Lecture]ux_business*design(in english)

Nicolas benoit portfolio

User Experience & Mobile Innovation Strategy

Último

30-minute NetSpeed Nuggets virtual session focused on using Storytelling, Purpose, Action, Relationships, and Kudos (SPARK) to design and deliver engaging virtual training. Use stories to frame key learning points. Explain a clear purpose for each activity. Make your virtual training action-oriented, build relationships to increase engagement, and create a positive learning environment with kudos.

Putting the SPARK into Virtual Training.pptx

Cynthia Clay

Mckinsey foundation level Handbook for Viewing

Nauman Safdar

In our research paper titled "Qualitative Analysis on Tax Evasion and Reasons for Reluctance to Join ATL in Pakistan," we delve into the intricate dynamics of tax compliance and explore the underlying reasons why individuals in Pakistan might hesitate to become a part of the Active Taxpayer List (ATL) within the framework of business law and taxation. With a multidisciplinary approach, our team of five researchers embarked on an in-depth exploration of tax evasion behaviors and the factors influencing them. Through qualitative analysis, we aimed to unravel the complex interplay of socio-economic, cultural, and institutional factors shaping tax compliance attitudes among Pakistani taxpayers. Drawing on a diverse range of qualitative research methods, including interviews, focus groups, and content analysis, we gathered rich insights from a diverse sample of individuals representing various sectors of the economy. By immersing ourselves in the lived experiences and perceptions of taxpayers, tax advisors, and legal experts, we uncovered nuanced perspectives on tax evasion practices and attitudes toward ATL membership. Our findings highlight the multifaceted nature of tax evasion in Pakistan, shedding light on both the motivations driving non-compliance and the barriers to ATL enrollment. From perceived inefficiencies in the tax system to cultural norms and trust deficits in governmental institutions, our research identifies a myriad of factors contributing to tax evasion behavior and reluctance to join ATL. Furthermore, our study offers valuable implications for policymakers, tax authorities, and business stakeholders seeking to enhance tax compliance and foster a culture of transparency and accountability in Pakistan's taxation landscape. By addressing the underlying drivers of tax evasion and promoting the benefits of ATL membership, policymakers can design more effective strategies to broaden the tax base and promote sustainable economic development. In conclusion, our research paper represents a comprehensive endeavor to deepen our understanding of tax compliance dynamics in Pakistan and elucidate the complexities surrounding ATL enrollment. By unraveling the intricacies of tax evasion behaviors and attitudes, we hope to contribute to informed policymaking and foster a culture of tax compliance and integrity in Pakistan's business and taxation environment.

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan

vineshkumarsajnani12

Marel Q1 2024 Investor Presentation from May 8, 2024

Marel

Katrina Personal Brand Project and portfolio 1

kcpayne

QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx

DitasDelaCruz

UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai

jaehdlyzca

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar Call/Whatsapp:- +971551707352 Girls, Call Girls in Dubai, Dubai Call Girls Service, Indian Call Girls in Dubai, Pakistani Call Girls in Dubai, Independent Call Girls in Dubai, Cheap Call Girls in Dubai, Russian Call Girls in Dubai, Hot Dubai Call Girls I have Used the Service from this agency Yesterday in Bur Dubai Area. The Call Girl was so corporative and Fashionable. She Came Into my hotel room. I got This Dubai Call Girl numbers from Proven Expert so straightway I contacted her. I am so happy after using this agency service. This is highly recommended if you are a visitor in Dubai and you don't have an idea how to get the Call Girls In Dubai. This agency is having a big collection of Indian Call Girls In Dubai and Pakistani Call Girls In Dubai and the best thing about it is they all are verified, staff. Even They have a huge variety of Independent Call Girls In Dubai as well. This agency is holding a confirmed Staff which is a great opportunity for every user in Dubai or any part of UAE. After reading many positive reviews about this company i have decided to give it a chance. I contact on this Call Girl number mentioned in the tittle. The whole process was very transparent and clear. I received the Call Girls photos I chose one of them if I'm not wrong she belongs from Pakistan. She came in my hotel near Al rigga next bur Dubai area. I paid her 2500 aed for 4 hrs. We spent together very good time. She was neat and clean and she was wearing full black dress. I really liked her sense of humor. After the 8 hrs she gave me 30 mins extra for some gossip. i will always remember that Golden Shower. This is how my date ended up. Everything was great. This is called a quality service. I will always consider this Call Girl agency in future. Cheers A good option for practical people. Real girls with real Call Girls photos Dubai. It's social nature if you pay for something you require the best results from it. This same synopsis happened in my case. After many attempts finally I have found an established Call Girls Agency in Dubai. I prefer them to use their Call Girls because they are vaccinated and taking care of hygiene as well. they are clean and have a positive attitude. It was simple for me I was searching Dubai Call Girls Numbers and found this profile on proven Expert. then I contact their Tele caller he suggested Sam in 4 hrs for 2500 and guess what it was lovely moments being with her. Now I do not need to go anywhere or to anyone else. My participation was excellent with them, this is the only approved escorts service in Dubai with tested Call Girls. I am using their services for the last 9 months and they have never deceived me in any way. They have their own chauffeurs who bring the Call Girls in less time in any area of Dubai like Al Barsha, JLT or JBR or even Dubai Investment Park DIP too. I am writing here all after enduring your services in all situations. So confidentl

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar

allensay1

How to Get Started in Social Media for Art League City

Eric T. Tung

Cannabis Legalization World Map: 2024 Updated

CannaBusinessPlans

The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait

daisycvs

Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.

Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...

Falcon Invoice Discounting

joint cost.pptx COST ACCOUNTING Sixteenth Edition ...

NadhimTaha

Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING

pr788182

Arti Languages Pre Seed Teaser Deck 2024.pdf

will854175

Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS

kajalroy875762

Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...

ssuserf63bd7

ABORTION KIT [(WhatsApp +27737758557 ₩ ௹# Termination of Pregnancy/ +27737758557 Abortion Pi.lls For Sale In WELKOM,Illovo Beach, Phalaborwa,MargatePrice of Misoprostol, Cytotec” +27737758557 SAFE ABORTION PILLS IN Roodepoort,Benoni, Boxburg, Brapan, Carletonville, Germiston, Johannesburg, Krugersdorp, Pretoria, Randburg, Randfontein, Roodepoort, Soweto, Springs, Vanderbijlpark, Vereeniging, Tembisa, Kempton Park, Centurion, Sandton, Sandton, Alexandretta, MIDRAND, MIDSIDAFIDARANANDINVILLE, MIDRAND VILLE , Midsideifidarandinville . . Magaliesburg, Alberton, Heidelberg, Nigel, Edenvale, Ivory Park, Bronkhorstspruit, Westonaria, Sharpeville, Lenasia, Soshanguve, Bophelong, Refilwe, Ratanda, Duduza, Vosloorus, Boipatong, Irene, Meyezafour, Thousands, Thovenko, Olympia. -Rankuwa, Katlehong, Diepsloot, Hillbrow, Rivonia, Tsakane, Bekkersdal, Isando, Kagiso, Khutsong, KwMon Apr 15 2024 22:50:02 GMT+0200 (South Africa Standard Time) ABORTION KIT [(WhatsApp +27737758557 ₩ ௹# Termination of Pregnancy/ +27737758557 Abortion Pills For Sale In Ohrigstad,Zastron, Biggarsberg,MoteongPrice of Misoprostol, Cytotec” +27737758557 SAFE ABORTION PILLS IN Roodepoort,Benoni, Boxburg, Brapan, Carletonville, Germiston, Johannesburg, Krugersdorp, Pretoria, Randburg, Randfontein, Roodepoort, Soweto, Springs, Vanderbijlpark, Vereeniging, Tembisa, Kempton Park, Centurion, Sandton, Sandton, Alexandretta, MIDRAND, MIDSIDAFIDARANANDINVILLE, MIDRAND VILLE , Midsideifidarandinville . . Magaliesburg, Alberton, Heidelberg, Nigel, Edenvale, Ivory Park, Bronkhorstspruit, Westonaria, Sharpeville, Lenasia, Soshanguve, Bophelong, Refilwe, Ratanda, Duduza, Vosloorus, Boipatong, Irene, Meyezafour, Thousands, Thovenko, Olympia. -Rankuwa, Katlehong, Diepsloot, Hillbrow, Rivonia, Tsakane, Bekkersdal, Isando, Kagiso, Khutsong, Kwa-Thema, Daveyton, Hammanskraal, Gauteng, Emalahleni, Nelspruit, Secunda, Middelburg, Standerton, LesMon Apr 15 2024 22:51:10 GMT+0200 (South Africa Standard Time) IN Vryburg/Witbank [[[[WhatsApp ((( ( +27737758557 )) *____**)) ABORTION PILLS FOR SALE IN Witbank/Vryburg KEMPTON PARK, GAUTENG JOHANNESBURG CBD. ABU DHABI, ABORTION PILLS FOR SALE Vryburg/Witbank WhatsApp ((( +27737758557 )) Mon Apr 15 2024 22:51:10 GMT+0200 (South Africa Standard Time) IN Vryburg/Witbank [[[[WhatsApp ((( +27737758557 ) *____**)) ABORTION PILLS FOR SALE IN Witbank/Vryburg KEMPTON PARK, GAUTENG JOHANNESBURG CBD. ABU DHABI, ABORTION PILLS FOR SALE Vryburg/Witbank WhatsApp ((( (+27) +27737758557 ))Mon Apr 15 2024 22:51:10 GMT+0200 (South Africa Standard Time) IN Vryburg/Witbank [[[[WhatsApp ((( +27737758557 ))) *____**)) ABORTION PILLS FOR SALE IN Witbank/Vryburg KEMPTON PARK, GAUTENG JOHANNESBURG CBD. ABU DHABI, ABORTION PILLS FOR SALE Vryburg/Witbank WhatsApp ((( +27737758557 ))vlieton, Kinross. , Evander, Kriel, Mpumalanga, Durban, Empangeni, Ladysmith, Newcastle, Pietermaritzburg, Pinetown, Ulundi, Umlazi, Port Shepstone, Dundee , Richards Bay, Kwazulu-Natal, Giyani,

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...

daisycvs

Kalyan Call Girl 98350*37198 Call Girls in Escort service book now

ranineha57744

JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS

kajalroy875762

The Role of Mobile Retail (Mobile Monday Hamburg 2010)

1. The Role of Mobile Retail Activities. Selected aspects and thoughts for discussion. Arne Kittler, Fork Unstable Media Mobile Monday Hamburg, 11 October 2010

2. FORK UNSTABLE MEDIA. Creative agency for digital communication Founded 1996 in Hamburg, since 1999 in Berlin Team of 45 in 5 operational units Inhabergeführt Arne Kittler: Director Consulting © 2010 Fork Unstable Media

3. FORK UNSTABLE MEDIA. Creative agency for digital communication Founded 1996 in Hamburg, since 1999 in Berlin Team of 45 in 5 operational units Inhabergeführt Arne Kittler: Director Consulting Retail Clients: © 2010 Fork Unstable Media

4. PIONEERS ON THE FAST LANE

5. PIONEERS ON THE FAST LANE. In many aspects working for mobile retail today is similar to doing e-commerce in the 90ies. (Only with 10x the speed and high financial relevancy). How do we do business in a very dynamic environment without relying on luck (or massive investments)? © 2010 Fork Unstable Media

6. CONTEXT

9. DIFFERENTIATION

10. POSSIBILITY & NEED FOR DIFFERENTIATION. !! Clear benefits and clear (complementary) positioning !! Differentiation from... ... Competition ... Web Site ... other mobile activities © 2010 Fork Unstable Media

12. THE NEW MULTICHANNEL

18. IMAGES USED http://www.flickr.com/photos/anniemole/4751556485 http://www.flickr.com/photos/huntz/3594547415 http://www.flickr.com/photos/leehaywood/4260592286 http://www.flickr.com/photos/filmvanalledag/5043262039 http://www.flickr.com/photos/earlysound/4490601295/ http://www.flickr.com/photos/henrybloomfield/4727315205 http://gizmopassion.com/wp-content/uploads/2010/09/less-indian-females-use-mobile-web.jpg http://whererastameetspasta.wordpress.com/2007/03/25/mobile-information-architecture-designing-experiences-for-the-mobile-web http://celebrityblackberrysightings.com/ Thank you very much! © 2010 Fork Unstable Media

The Role of Mobile Retail (Mobile Monday Hamburg 2010)

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (8)

Semelhante a The Role of Mobile Retail (Mobile Monday Hamburg 2010)

Semelhante a The Role of Mobile Retail (Mobile Monday Hamburg 2010) (20)

Último

Último (20)

The Role of Mobile Retail (Mobile Monday Hamburg 2010)