5. Challenges www.rapid-mobile.com No local customers No sales and marketing people Like moaning about perceived lack of support Internally fragmented community Edinburgh – Glasgow – Dundee Everything is free Culture of obsessive secrecy
6. Opportunities www.rapid-mobile.com Apps can be downloaded anywhere Travel is easy Fantastic local resources Social media makes buzz easy Technology is cheap Frenetic local investment scene
7. Futures www.rapid-mobile.com Touch brings new userexperience possibilities Mobile needs cloud services Hyperlocal networking Always-on connectivity is just starting Sensors and gestures Social inclusion Social gaming Remote and continuous medical diagnostics