There comes a time when we all have to make tough choices. Nowhere is this more true than in marketing where you can continue to be a cog in the machine or be a Linchpin.
2. You
need
to
make
a
decision
about
your
career
in
marke+ng
3. Do
I
follow
the
crowd
or
do
I
chose
to
become
indispensible,
and
to
produce
interac+ons
that
organiza+ons
and
people
care
about.
4. It
has
become
easier
for
companies
to
turn
employees
into
replaceable
cogs
in
a
vast
machine.
The
easier
people
are
to
replace,
the
less
they
need
to
be
paid
5. If
you
want
a
job
where
it’s
okay
to
follow
the
rules,
don’t
be
surprised
if
you
get
a
job
where
following
the
rules
is
all
you
get
to
do.
17. Because
it’s
not
about
quan+fica+on
and
spreadsheets.
It’s
about
“what
have
you
done
to
make
it
happen
?”
18.
19. It’s
breaking
the
old
chains
that
constrained
and
confined
thinking
that
wasn’t
customer
focused
20. It’s
taking
a
calculated
risk
for
your
brand
and
business
21. It’s
balancing
life
and
work
but
looking
forward
each
day
to
having
a
career
instead
of
just
a
job
22. Sooner
or
later,
all
marketers
have
to
make
a
choice
between
following
the
crowd
and
being
loved,
or
making
yourself
indispensible
by
doing
what
is
best
for
your
customers
and
your
brand
30. And
that
in
order
to
succeed
you
need
to
be
customer
focused
and
align
all
business
processes
around
your
customers
?
31. Beware
that
in
your
quest
to
be
a
Linchpin
there
are
those
whoa
are
ready
to
sabotage
your
efforts.
32. Are
you
willing
to
take
that
risk
because
today
could
be
a
turning
point,
a
once
in
a
life
+me
moment
when
you
get
to
make
a
choice.
33. Instead
of
focusing
on
complying
with
management
as
a
long
term
strategy
for
geRng
more
stuff
and
being
more
secure,
you
have
a
chance
to
describe
a
powerful
vision
for
our
future
and
to
actually
make
it
happen.
34. The
new
dream
isn’t
about
obedience,
it’s
about
vision
and
engagement
35. It’s
a
keen
understanding
that
we
can’t
con+nue
to
do
business
the
same
old
way
36. So
eventually
you
are
going
to
have
a
make
a
choice.
Which
direc+on
are
do
you
want
your
career
to
go
?
37. Run
away
from
the
pack.
Set
your
course
and
do
what
you
know
to
be
right
for
your
brand,
company
and
customers.
40. And
you
may
even
climb
the
stairs
to
lead
more
people
41.
42.
43. About
me
• Richard
Meyer
• My
resume
hUp://www.richardameyer.com
• My
marke+ng
BLOG
hUp://www.richsblog.com
• MY
DTC
BLOG
hUp://www.worldofdtcmarke+ng.com
hUp://www.twiUer.com/richmeyer
hUp://www.facebook.com/richardameyer
hUp://www.linkedin.com/in/richardameyer