Gary Gale, Yahoo! Geo Technologies gave a fantastic presentation at the Telematics Update Telematics Munich 2009 Conference & Exhibition.
This presentation was so well received by our automotive, web and mobile industry audience, that it had to be shared.
6. ~45% of all mobile queries are local Sources: comScore, iConsumer, data.yahoo.com
7. Local Search Query Volume Is Growing Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”
8. 4.45 Ad Spend is Moving Online … 2007-12 Projected Local Ad Spend CAGR 21.0% Internet Newspaper -2.5% 0.4% Radio 0.8% Yellow Pages 4.9% Broadcast TV 8.8% Cable TV 4.3% Magazine Source: VSS, Borrell Associates
9. … At the Expense of Other Media Sources Source: VeronisSuhler Stevenson
10. LOCATION IS BECOMING UBIQUITOUS stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//
11. Location-Based Online Advertising Location-Based IPhone Apps GPS-Enabled Phones Community Mapping Location Device Sales Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”
13. The nature and importance of geography are not well understood. The differences between physical and human geography and the shared core of concepts can be confusing … understanding of geography outside the discipline often extends no further than the colloquial – Matthews & Herbert, 2008
14. 12 WEB SERVERS Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/
27. IN … INDIA? bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/
28. IN … INDIANA? OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/
29. TO … TONGA? j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/
30. Thé? a town in Burgundy, France IN? ISO 3166-1 Alpha-2 for India To? a town in Ibaraki prefecture, Japan Is? another town in Burgundy, France IT? ISO 3166-1 Alpha-2 for Italy AND? ISO 31660-1 Alpha-3 for Andorra You? a town in Yatenga, Burkina Faso Å? a town in NorlandFylke, Norway That? a town in Rajasthan, India
39. WHO USES OFFICIAL NAMES ANYWAY? takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/
40. MOMA NYC Museum of Modern Art, New York paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/
41. Millennium Wheel London Eye hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/
42. San Francisco City and County of San Francisco SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/
43. “we can make the internet work better by making it understand how we talk in the real world” Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
44. PLACE BASED THINKING alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/
47. PLACES, PEOPLE and THINGS atibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/
48. Knowing where our users are, and the places that are important to them Knowing geographic locations, and the names of places Knowing the geographic context of everything we index, manage and publish
60. Unique Permanent Global Language Neutral London = Londra = Londres = ロンドン United States = États-Unis = StatiUniti = 미국 Ensures that geography can be employed consistently and globally straup on Flickr : http://www.flickr.com/photos/straup/3504862388/
61. Continents Countries Counties Regions Colloquials Targeting Zones Postal Codes Area Codes Boroughs Neighbourhoods POIs
62. United Kingdom 23424975 VereinigtesKönigreich Europe 24865675 Country Continent Royaume Uni England 24554868 Great Britain 28298150 Country Colloquial イギリス Warwickshire 12602190 Worcestershire 12602192 County County Earth 1 Supername Stratford-on-Avon 12696101 District Stratford-upon-Avon 36424 Warwick 39228 Town Town CV37 26787646 ZIP
Computers like numeric identifiers; coordinates such as long/latIP addressesCell tower IDsPublic WiFi MAC addresses
Computers like numeric identifiers; coordinates such as long/latIP addressesCell tower IDsPublic WiFi MAC addresses
http://www.cs.cornell.edu/~crandall/photomap/
This is a WOEIDNot too much to get excited aboutIt’s just a number …But it’s not, it’s ManhattanAnd here’s another one, this is LondonWhat AM I talking about?