Content & Apps for Automotive USA 2010

Organized by:

THE ONLY FOCUSED CONFERENCE & EXHIBITION OF ITS KIND SAVE $500
when you register by
10 September 2010.
Unique discount code inside

CONTENT & APPS FOR AUTOMOTIVE USA
30 November - 01 December 2010, Hilton San Diego Resort & Spa, CA, USA
Overcome Monetization, Integration and Partnership Challenges to
Capitalize on the Lucrative Convergence between Mobile & Automotive
 CALCULATE MARKET GROWTH AND OPPORTUNITIES: Develop Expert Speakers Include:
strategies to monetize driver, rear seat and commercial services to ensure
your business has the tools and intelligence to seize market share
 BALANCE SAFETY WITH LUCRATIVE DEPLOYMENT STRATEGIES: Look
beyond the in-car texting ban to ascertain how limiting phone touch or
utilizing voice will secure product longevity
 MAXIMIZE BROUGHT-IN, BUILT-IN & BEAMED-IN METHODS: Examine
effective strategies for delivery of cloud, car and pocket apps to ascertain
which hybrid connected models will win out
 CAPITALIZE ON DISRUPTIVE MARKET CHANNELS: Leverage advanced
market offerings e.g. iPhone, iPad or HTC displays to best position your
services in a competitive arena
 FOCUS ON WINNING APPLICATION ENVIRONMENTS: Evaluate HTML5,
MeeGo, Qt and Android to ascertain which enabling framework offers most
to gaming, internet radio, social networking and LBS user experiences
 ACHIEVE SYNERGY BETWEEN THE HANDSET AND AUTOMOTIVE:
Harness device agnostic demand to strengthen your service use-case and
blend commercial/personal and auto/non-vehicle needs to compel buy-in
 GAIN CLARITY AMIDST THE APPS STORE HYPE: See past the apps store
façade to determine how the platform, portal, OEM, carrier and content
provider will vie for branding, control, client base and profit

FACT!
200+ Executive Delegates 20+ Hours of Supreme Networking
30+ Expert Speakers New Speakers, New Intelligence, Telematics Update has evolved
16+ Business Focused Sessions

GOLD SPONSOR: SILVER SPONSORS:
New Networking... NEW SHOW!

CO SPONSOR:
“ beyond traditional telematics to
focus on the whole connected car
domain. This unique forum provides
perspective for both the mobile and
automotive industries
OffICIAL WEATHER SPONSOR:
Manager, General Motors
”
Partha Goswami, Global Technology

Open Now to view the full conference program, expert speaker line up, exhibition opportunities and registration options
Visit www.telematicsupdate.com/content for all the latest announcements

Organized by:

Welcome to Content & Apps for Automotive USA 2010

Be Part Of The Automotive Revolution:
Capitalize on the demand for in-vehicle content, services and mobile apps to dominate the millennial market!
The automotive industry is riding a wave of great Meet developer needs and incentivize new
` So secure a front row seat and unrestricted
change - with which comes both opportunity and players to boost ecosystem growth access to the key industry innovators!
the inevitable pressure to integrate, differentiate Critique the automotive apps store to
` Reserve your place today via our website
and reduce time to market. The automotive, determine how stakeholders will vie for or the registration form enclosed in this
telematics, web and mobile industries have been set branding, control, client base and profit brochure.
a monumental challenge! Content & Apps for Automotive USA 2010 will The Telematics Update team looks forward
The primary obstacles facing this young help you identify the right commercial model to meeting you in San Diego this November.
ecosystem are to monetize and develop flexible, for your business and inspire your team to deliver Kind regards,
easily upgradable, locally aware solutions that intuitive and market competitive solutions for
demonstrate daily relevance and compel consumer the automotive space.
buy-in. So how can your solutions permeate Content & Apps for Automotive USA 2010 boasts:
habitual consumer behavior and build brand Òver 30 expert speakers to share cutting-edge
allegiance in a competitive market? strategies and market intelligence with you Rebecca Mantle
Global Conference Director
Content & Apps for Automotive USA 2010 ` industry critical sessions to solve the
16
Telematics Update
(30 November - 01 December, San Diego) shares challenges facing your business in 2011
with your business the key intelligence and tools to: ` buzzing exhibition area full of demos and
A
For 10 years we’ve kept a firm
`Monetize driver, rear seat and commercial brand new displays
handle on the industry to ensure
services Ùnparalleled networking to ensure 2011 is
`Harness the disruption of advanced market crammed with meetings and prospects
Telematics Update is in sync with
offerings e.g. iPhone, iPad or HTC displays you. Automotive Telematics is
Content & Apps for Automotive is the most
Àchieve effective hybrid connected strategies for our business! Our focused events
effective way to consolidate your 2010 business
delivery of cloud, car and pocket apps deliver tangible results and grow
intelligence and enter 2011 with a strategy that
`Leverage enablers e.g. HTML5, MeeGo, Qt and exponentially year on year – this is
shows you mean business!
Android to offer enhanced solutions our guarantee to you!

See who you’ll meet and do business with
Working Group
on November 30 & December 1 2010: BRAND

Attendees by Industry Sector
Discussions NEW

This is your chance to sit next to OEM,
10% Device Manufacturers Wireless Carrier, Content Provider and Application
Developer executives and engage them with
8%
10% Hardware Manufacturers
Device Manufacturers your ideas.
12%
8% Solution Developers
Hardware Manufacturers
12% Solution Developers Brainstorming, sharing intelligence and face-to-
19% Application Developers
19% Application Developers face feedback is the order of the day! Our working
7%
7% Wireless Carriers
Wireless Carriers group discussions will focus on 2 vital areas that
4%
4% Consultants
Consultants
drastically need industry wide cooperation and
28% OEMs
28% OEMs inspired solutions.
10% Service Providers
10%
2% Service Providers
Other Check out the topics scheduled for working group
2% Other discussions overleaf.

Interactive Delegate List
Our exclusive Online Networking Center means you can personally and directly
open now
BRAND
contact all conference attendees pre and post event – available for 2 months!
Sign up for your ticket today! Visit www.telematicsupdate.com/content
NEW
for full program
Contact the Telematics Update team at content@telematicsupdate.com or
(US tf ) 1 800 814 3459 x 7585 or (global) +44 (0) 207 375 7585

Organized by:

Key facts & Unique Selling Points of Content & Apps for Automotive USA

Expert Speakers Include:

Douglas Landaeta Tom Conrad Greg Geiselhart Jon Husby Guy Story
Nissan NA Pandora WirelessCar TomTom Audible

Alistair Adams Hakan Kostepen Ty Roberts Roger Lanctot Egil Juliussen
Nokia Qt Panasonic Gracenote Strategy Analytics iSuppli

Mike Peterson Robert Gee Noah Shanok Andrew Poliak Ellis Lindsay
Hughes Telematics Continental Automotive Stitcher QNX Software Systems Alcatel Lucent

Doug Welk Steve Cotter Fraser Campbell Jörg Brakensiek Henry Bzeih
Delphi Electronics & Safety Slacker Wcities Nokia Research Center Kia Motors

Claim Your Prime STOP, THINK, WIN!
Exhibition Space Today
STOP attempting to chase down the OEM, developer and business
Sign up now to secure the best booth on the stakeholders you need one at a time. Don’t waste another minute of your
Expo floor and give your products maximum precious time, simply buy a ticket to Content & Apps for Automotive USA
exposure 2010 and meet everyone who’s anyone under one roof.
Meet directly with industry leaders in the right CALL: (US tf) 1 800 814 3459 x 7585 or (Global) +44 207 375 7585 today
frame of mind to make procurement decisions
Don’t forget that the Telematics Update THINk how much revenue you stand to gain by positioning yourself
Expo floor is a place where deals are made alongside the best speakers and companies in the business… and don’t
and products are launched, showcased and forget the focused sessions designed to help you meet and beat your
demonstrated targets. Save a massive $500 on the full ticket price when you book before
10 September 2010.
Give your company the visibility it deserves and
book your booth at content@telematicsupdate.com EMAIL: content@telematicsupdate.com

WIN over potential clients and partners with extended networking
open now
time. Face time is psychologically proven to be the most cost efficient
form of communication, giving you the highest ROI and the best chance
of meeting and connecting with new contacts. Work smarter than your
for full program competitors and sign up now!
VISIT: www.telematicsupdate.com/content

For the full speaker line-up and the most up to date Content & Apps for Automotive USA info
visit www.telematicsupdate.com/content

30 November - 01 December 2010
Keynotes and Market forecasts:
HOT
In-Vehicle Content & KEYNOTE Battle Royale: TOPIC Remote Displays Open Doors to the
Services: Market Opportunities Which Application Connected Car
and Monetization Issues Environment will Win the The rise of virtual network computers within in-
vehicle HU and IVI solutions promotes seamless
The industry is undergoing complex change Connected Car?
and value chain evolution! We examine the integration in a standardized fashion.
Underlying O/S enablers such as HTML5,
emerging market for services, features and Compare the power of iPod Out and Terminal
`
MeeGo, Qt, Adobe AIR and Android
apps stores in the automotive ecosystem. Mode to dictate standardization and realize a
provide new opportunities for in-car
Market forecast revealed! Spot the revenue
` high market volume of devices that will entice
application development.
opportunities, pricing and monetization developers
Assess needs for middleware, services
`
models within driver, rear seat and Ànalyze OEM adoption of remote displays in
and firmware to be flexible and
commercial arenas to ensure your business a context of branded HMI, UI and proprietary
upgradable so that your IVI can evolve,
is best positioned to profit control over access to the vehicle to view
change and remain market competitive
Gain access to exclusive research data that
` expected roll-out
Examine UI, HU, clusters etc. to see
`
will spell out what consumers want, need `Hear how system suppliers will bring native
which framework offers the most to
and are willing to pay for in the vehicle to smartphone capabilities in-car in a compelling
video, gaming, internet radio, social
safeguard your portfolio in a competitive and safe manner that will enhance your telematics
networking and LBS user experiences
market portfolio
Discover how application and UI
`
Grasp which automotive content and
` Jörg Brakensiek, Principle Member of Research Staff,
frameworks incentivize developer
services opportunities will last, and which Nokia Research Center
ecosystems to design apps that
are just hot or hyped. We delve in to LBS, Tom Yamasaki, Assistant Vice President,
revolutionize the driver experience to
navigation, audio, video amongst others Alpine Electronics of America
ensure your business can capitalize on
Roger Lanctot, Senior Automotive Analyst, Kal Mos, Senior Engineer, Mercedes Benz R&D NA (TBC)
advancements
Strategy Analytics
Alistair Adams, Business Development,
Nokia Qt NEW OEM
Content & Apps for KEYNOTE Position your Business to SPEAKER
Andy Poliak, Director Business Development,
Automotive: Exploring QNX Software Systems Win Loyalty from the
the Bigger Picture Moderator: Millennial Consumer
Contextualize the interaction and partnerships John Canali, Automotive Analyst, As technological prowess becomes an expectation
of apps developers, content and service Strategy Analytics in-car, tech savvy customers offer a lucrative revenue
providers, HW and SW platforms within the channel and increasingly catch the attention of
ICEV and EV value chain. automotive OEMs.
Identify winning formulas set to dominate
` Ìdentify ‘what’ millennial consumers require
market segments e.g. smartphone as to gauge how your business can develop
HU vs. connected HU to spot horizontal technological elements and apps to prove
opportunities competitive in the market
Harness the disruption posed by advanced
` Ùtilize existing automotive infrastructures
market offerings e.g. iPhone, iPad or HTC and partnerships to deliver differentiated user
displays to best position your services experiences and seamless mobile integration that
will entice consumers
` out ICEV and EV OEM deployment
Map
Ùnveiled! The Kia prediction for popular in-car
strategies by region and timescale to ensure
functionalities and its mobile apps admittance
your critical partnership and launch plans
process to gain insight of an OEM vision to build a
are timed to perfection
better life on the road
Egil Juliussen, Principal Automotive Analyst, Henry Bzeih, National Manager - Connected Car,
iSuppli Kia Motors

Expert speakers include

Become a Telematics Update VIP and stay bang up-to-date with the industry
at www.telematicsupdate.com/content

DAY 1 30 November 2010
Industry Catalysts & Hot Topics:
BRAND SUPER BRAND
Focused Working NEW Winning Techniques to PANEL Focused Working NEW
Group Discussion: Enable the Car as a Group Discussion:
Mobile Platform
Capitalize on Best Methods In-vehicle platforms will enable rich internet Achieve Synergy between the
& Options for Connected and multimedia experiences for CE device Handset and Automotive to
Telematics management and automotive connectivity. Realize Ecosystem Growth
We examine the industry approach to Examine which platform OS providers, tier 1s,
` As the Mobile and Automotive industries
hybrid connected solutions to ascertain silicon suppliers, carriers etc. are supporting converge we assess the role of the
which will win-out as the most effective to judge which options will garner maximum smartphone as a conduit to enhance
for delivery and execution of cloud, car acceptance your future telematics solutions.
and pocket apps. Reveal open and closed strategies for hardware
`
and software platforms and application APIs to Establish balance between driver
`
Discuss your vision for embedded
` distraction and smartphone integration
systems that harness dynamic content understand how platforms will be licensed
to ensure delivery of an intuitive,
and empower the vehicle as a self- ` to grips with IVI, audio and navigation
Get usable experience that compels buy-in
sufficient mobile device HU, in-car PCs etc. so your business knows the
device categories targeted and serviced Evaluate how OEM and stakeholders
`
Identify best practice to leverage
`
Discover how OS will provide an
` will entice developers with the
tethered devices for delivery of vehicle
uncompromised internet experience necessary tools, interfaces and
apps and content guaranteed to
supporting multiple browsers and a range of business models to benefit the
differentiate your brand
devices e.g. tablets and HU ecosystem
Assess methods to utilize off-board
`
models to enhance embedded systems, Identify how developers will populate
` Harness device agnostic demand
`
harness dynamic real time capabilities platforms to get up to speed with and strengthen your commercial/
and deliver the ultimate in-car advancements in middleware, multimedia, personal and auto/non-vehicle service
experience speech and networking offerings use-case to achieve market traction
All delegates and speakers to participate Assess how to safeguard vehicle systems in
` All delegates and speakers to participate
open source ecosystems populated with UGC
or crowd sourced apps to ensure safety is
upheld
Exclusive Networking Event Hakan Kostepen, Director - Product Planning Top 3 Reasons to Attend
Strategy & Innovation, Panasonic
With over 200 industry leaders in 1. Benefit from key industry intelligence
Ellis Lindsay, Director, Solution Incubation, and you will gain more in 2 days than you
attendance you’ll want a relaxed
Alcatel Lucent could from weeks of market research.
environment to meet, build relationships
and do business - with those professionals Rob Gee, Manager - Product Line,
Continental Automotive 2. Hand-picked experts will share vision
important to your company. That’s why
and insight with you. Profit from this
we’ve organized the Telematics Update Doug Welk, Chief Engineer Advanced Infotainment & knowledge and create powerful new
networking party as a fruitful conclusion Driver Interface, Delphi Electronics & Safety strategies to overcome your business
to day 1 of the
challenges.
conference –
30 November 2010. 3. Claim your seat at the table with the
industry elite to ensure you leave San Diego
Make sure with your briefcase full of valuable contacts.
you keep your
diary free for Be sure you tell your industry
this important colleagues about this event as you’ll
networking event! maximize team learning by booking to
attend in a team!


Call Telematics Update on (US tf ) 1 800 814 3459 x 7585 or +44 (0) 207 375 7585 (global)
to speak to a member of the Content & Apps for Automotive team

DAY 2 01 December 2010
Horizon for In-Vehicle Content, Services & Mobile Applications:
SUPER CRUCIAL
Envision and Analyze PANEL Application DISCUSSION Content Providers to Equip the Vehicle
how Automotive Apps Development Invites as a First Class Citizen of the Internet
Stores will Operate Stakeholders to Talk Business Content providers envision bridging the void
Industry collaboration and division of Examine the connected car business between in-car and rich internet user experiences -
revenue and control must be addressed from a fresh perspective to gauge what hear how this can benefit your solutions.
before commercially viable Automotive apps the automotive industry needs to offer ` there such thing as a killer app or service?
Is
store ventures can be realized. mobile and web players. Explore how music, video, social networking,
Examine how auto apps stores will replicate
` Quantify the value app developers
` navigation etc. enrich the connected car
and differ from the smartphone model to place on automotive markets in terms experience and add value and diversity to your
ensure your strategy is in sync with the of volume sales and unit price to portfolio
specifics of the auto market ascertain how to construct automotive Leverage content provider strategies to populate
`
` past the apps store façade to determine
See business models that entice embedded systems to scope partnership
how the platform, portal, OEM, carrier and developers potential and ensure your business reach is not
content provider will vie for branding, Identify the best opportunities for
` limited by smartphone hype
control, client base and profit developers in aftermarket and OEM Establish best methods of personalized and
`
Understand which authorities will govern
` subscription channels and compare market competitive content delivery for
in-vehicle environments and how licensing revenue percentages splits, lucrative both passengers and drivers compel cross-
and distribution of vendor approved strategies etc. demographic adoption and maximize IVI profits
software will be managed Grasp how OEMs, app developers and
` Guy Story, CTO & Chief Scientist, Audible
Discuss if exclusive system coupling will
` local search providers will leverage Chris Barnett, Executive Vice President of Sales, Vlingo
remain or if traditional content and TSPs platforms to provide intuitive, fraser Campbell, CEO, Wcities
will reside and be supported on competing personal and location aware driving
architectures experiences
Tom Conrad, CTO, Pandora Personalized In-Car Service
Identify if any one portal will provide a
`
seamless cross-industry operational front Dev Khare, Vice President, Venrock Environments will take OEM
screening and offer multiple OEMs lucrative Ty Roberts, CTO & Co-Founder, Gracenote Differentiation beyond the Point
revenue channels Mike Peterson, Senior Director - Product of Sale
Gain clarity on whether subscription, 1 time
` Management, Hughes Telematics
Personalizing vehicle platforms to fully harness
payments, ad-based or hybrid payment Steve Cotter, Senior Vice President - Sales &
delivery and integration of phone or internet-
models will prove the winning business Business Development, Slacker
based services adds a new dimension to
model for auto app stores
Connected Cars.
Douglas Landaeta, Technology and Telematics
Ascertain how OEM brand and service
`
Business Director, Product and Program Manager,
Nissan NA
differentiation has moved beyond the dealership
to capture the ‘always-on’ consumer and lucrative
Jeff Littlejohn, Executive Vice President -
market buy-in
Distribution Development, Clear Channel Radio
Greg Geiselhart, Director of Sales NA, Explore how OEM branded vehicle information
`
WirelessCar apps leverage iPhone, Blackberry and Android to
enhance client relationships and user experience
Jon Husby, Global Vice President of Automotive,
TomTom Quantify the power of product-feature video
`
Noah Shanok, CEO, Stitcher demos, OEM social media sites, customer help-
lines etc. to add value to vehicles and OEM brand
Moderator:
Ralf Hug, President, identity
Trajectory group Bill Schwebel, Senior Vice President Marketing and
Product Planning, INRIX


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TERMS & CONDITIONS Places are transferable without any charge. Cancellations before September 10, 2010 incur obliged to charge the full fee. The organizers reserve the right to make changes to the program without notice.
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Organized by:

THE ONLY FOCUSED CONFERENCE & EXHIBITION OF ITS KIND SAVE $500
when you register by
10 September 2010.
Unique discount code inside


Overcome Monetization, Integration and Partnership Challenges to
Capitalize on the Lucrative Convergence between Mobile & Automotive

5 Reasons You’ll Benefit From Attending the Show: Content Partners:
GET THE LATEST INFORMATION AND ANALYSIS AT YOUR FINGERTIPS.
1 With access to industry critical sessions, you’ll gain more in 2 days than
you could from weeks of market research. Your business will SAVE money
and see immediate results by involving you in this executive forum. Roger Lanctot, Senior Automotive Analyst

2 EXPERT SPEAKERS. Hand-picked leaders from withautomotive, wireless
and mobile space will share vision and insight
the
you at Content
& Apps for Automotive USA. Profit from this knowledge and create
powerful new strategies to overcome your business challenges. John Day, Editor

UNRIVALLED NETWORKING. Claim your seat at the table with the
3 industry movers and shakers to ensure you leave San Diego with your
briefcase full of valuable contacts. Plus, benefit from 2 months use of
our online networking center to organize 1-2-1 meetings with hard to Jeff Shariat, Lead Analyst
reach executives!

4 SENIOR LEVEL DESCISION-MAKERS IN ATTENDANCE.give your
with 200 leading executives from global companies to
Rub shoulders

commercial enterprise a truly international perspective.
Doug Newcomb, Senior Editor, Technology

5 NO SALES PITCHES! Contentforum that will propel your business
independently researched
& Apps for Automotive USA is an Dynamic Working
Group Discussions!
BRAND
NEW
forwards with the tools and expertise to thrive.
LOOk INSIDE for more details

FACT!
Knowledge Partners:

Telematics Update has evolved
200+ Executive Delegates
30+ Expert Speakers
“ beyond traditional telematics to
focus on the whole connected car
domain. This unique forum provides
16+ Business Focused Sessions perspective for both the mobile and
20+ Hours of Supreme Networking automotive industries
New Speakers, New Intelligence,
New Networking... NEW SHOW!
Partha Goswami, Global Technology
Manager, General Motors
”
Open Now to view the full conference program, expert speaker line up, exhibition opportunities and registration options
Visit www.telematicsupdate.com/content for all the latest announcements

Content & Apps for Automotive USA 2010

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Content & Apps for Automotive USA 2010