PowerPoint slides of UHI Vice-Chancellor's Tourism Employers' Forum #2 October 2012

1. A strategic vision –
responding to industry needs
“Bridging the Worlds of Education and Industry”
UHI will seek to provide a suite of quality tourism and hospitality
learning opportunities which places, at its heart, the economic
needs of the region, aligned to the achievement of government
and industry ambitions for 2015.
UHI will provide students with a blend of practical experience
in, and critical appreciation of, industry best
practice, operations, management and leadership in the tourism
and hospitality sector, enabling them to take on future leadership
roles in tourism and hospitality management in the region and
elsewhere.
UHI want people involved in the industry at whatever level to have
the status and rewards their contribution to the success of the
industry deserves.

2. Underpinning Values
“Re-Bridging the Worlds of Education and Industry”
 a genuine commitment to excellence in
customer service
 a positive attitude to change and opportunity
 professionalism
 teamwork and leadership
 product knowledge
 pride in the Highlands and Islands as a
place to live, work and holiday

3. Three Stage Approach
“Re-Bridging the Worlds of Education and Industry”
 Stage 1 – Embedding Key Industry Skills
 FE courses/HNC courses
 Stage 2 – Informed Industry Practice
 BA Tourism and Hospitality Practice
 Stage 3 – Leadership and Management
 BA (Hons) Tourism Management
 BA (Hons) Hospitality Management
 MSc Leadership & Management (Tourism)
 MSc Leadership & Management (Hospitality)

4. Three Stage Delivery
“Re-Bridging the Worlds of Education and Industry”
 Stage 1 – Embedding Key Industry Skills
 despite tricky underlying economic
conditions, the number of students, venues and
courses have increased
 Stage 2 – Informed Industry Practice
 BA Tourism and Hospitality Practice recruited
twice; good numbers in Perth; room for recruitment
elsewhere
 Stage 3 – Leadership and Management
 Honours and Masters programmes now
available; yet to recruit; CPD awards also

5. Future Outlook
“Re-Bridging the Worlds of Education and Industry”
“Tourism education, if it is to be responsive to
change, must have an emphasis on
experiential and applied learning – where
there is a direct engagement between all
parties concerned in the educational
process...those responsible for the develop-
ment of tourism education at UHI must be
innovative...and not just follow the strategies
that other[s] employ.”
Budd Report (2007), UHI

6. What next?
“Re-Bridging the Worlds of Education and Industry”
• how better can the university, the
sector and other agencies collaborate?
• what needs are being met and, more
importantly, not being met?
• what should we do better as a
responsive education establishment?
• what commitments can the sector
make?