Learn how to present, communicate, and protect yourself online. Presented by alumnus Jacob Curtis, Digital Marketing Strategist at Bonfire Marketing. This session will cover the rise of social media and how it has affected our methods of communication. As you begin to engage in social networks, how you present yourself online will become increasingly important. Recruiters and other professionals are Googling you and checking your Facebook page, what will they find? Learn how to present, communicate, and protect yourself online.

1. You Online:
Communicating Effectively Through
Social Media

2. What We Will Cover
• Ways to claim your identity online
• Social media channels and how to use them to
communicate
• How to protect yourself online

3. Who Am I?
• Jacob Curtis
• 2010 Oregon State Graduate – New Media
Communications
• OSU projects
• NetBiz
• Bonfire Marketing
• Blogger

4. Overview
Rise of Social Media
http://bit.ly/SocialMedia_Rise

5. Overview
Claiming Your Identity

6. My Story
• Claiming your identity needs to be important
to you, own it!
• JacobCurtis.co

7. Own Your Search Results
• Register a website – Mobile friendly
• Free or Paid
• About.me page

8. Own Your Social Profiles
• Facebook, LinkedIn, Google+, Twitter
• Fill out your bio completely
• Vanity URL
– Ex: facebook.com/JacobkCurtis
• Look out for new platforms

9. Own Your Face
• Professional Picture across channels
• Important for Google Image Search
• No logos

10. Own Your Reputation
• Consistency across platforms
• Language
• Status updates
• Compromising pictures
• Email: pinkbearxoxox@email.com
• Bad press?

11. Own Conversations About You
• Google Alerts
• Find conversations
• You’re not a celeb…yet

12. Overview
Social Media Channels

13. LinkedIn
• Professional Platform
– Networking
– Finding Jobs
– Marketing
• Ranks very high in search results
• Actively used by recruiters

14. Linkedin Profile

15. LinkedIn Profile

16. LinkedIn Profile

17. LinkedIn Networking

18. LinkedIn Best Practices
• Complete your profile
• Professional profile picture
• Ask for recommendations and endorsements
• Keep only relevant jobs
• Ask to connect at offline events
• Engage in groups
• Updates about industry

19. Twitter

20. Twitter Networking

21. Twitter Best Practices
• Complete your profile
• Describe what will people get from following you
• Professional profile picture
• Connect with influencers and monitor what they do
• 140 characters
• Relevant hashtaging
• 70% industry content (can be automated), 10%
responding, 10% personal, 10% live
• Use @ mention when sharing articles or networking

22. Facebook

23. Facebook Networking

24. Facebook Best Practices
• Complete your profile
• Perfect for personal use
• Keep it clean
• Be careful of your updates
• Join Fan pages
• Engage in Groups

25. Google +

26. Google + Networking

27. Google+ Best Practices
• Complete your profile
• Circle relevant people into segmented groups
• Connect with influencers and monitor what they do
• Connected with Gmail, YouTube
• Relevant hashtags
• Use + mention when sharing articles or networking
• Engage in communities

28. Overview
Protect Yourself Online

29. Facebook Privacy

30. Facebook Privacy

31. Twitter Privacy

32. LinkedIn Privacy

33. Google + Privacy

34. Key Privacy Takeaways
• Check your privacy
• Watch for platform updates
• Website: WhoIs Domain Security
• Be careful what you post

35. Conclusion
By being here today you learned:
• Ways to claim your identity online
• Social media channels and how to use them to
communicate
• How to protect yourself online

36. Conclusion
Thank you and
Go Beavs!