We have reviewed the responses to our 2011 survey and have identified some surprising results. The most striking insight was that 94% of you believe social media WILL improve your overall business objectives; however very few of you had dedicated substantial budget or resources to your social media campaigns. Additional responses indicated that most of you lack the time and technical knowledge required to implement successful social media campaigns.

1. Social Media Survey Results
January 2011
Bonfiresocialmedia.com

2. Social Media Survey Results
Summary Analysis
• 94% Surveyed felt adding social media to their marketing mix would help
their company meet overall business objectives
• 80% of participants currently use social media to market their service or
product
• 70% of responders do NOT actively measure their social media efforts
• 91% Indicated Facebook was their current social media marketing
platform
• 70% Chose Facebook as the MOST successful platform for meeting their
needs
• 34% Chose Twitter as the LEAST successful platform for meeting business
needs, followed by Facebook (32%) and LinkedIn (32%)
• 53% Indicated TIME was the biggest challenge when implementing a
social media campaign
• 68% of businesses surveyed allocate LESS than 10% of their marketing
budget to social media

3. Social Media Survey Results
Do you currently use social media to market your
service or product?
YES – 79.63%
NO – 20.37%
If Yes, do you commit internal resources to social media marketing or outsource the
work?
YES – 91.11%
NO – 20.00%

4. Social Media Survey Results
Which platforms are you currently using:
*Other included Gowalla, Blogs, Flickr and Ning

5. Social Media Survey Results
Which platform do you feel has been the most
successful meeting your overall business
objectives?

6. Social Media Survey Results
Which has been the least successful?

7. Social Media Survey Results
Do you actively measure your social media
efforts?
YES - 32%
NO - 70%
*Measurement platforms included: 1) Google Analytics
2)Facebook stats with Radian 6 and ‘half-assed analytics’
tying for 3rd place.

8. Social Media Survey Results
What is the single most important overall business
objective for your marketing budget?

9. Social Media Survey Results
Do you feel adding social media to the marketing
mix would help your company meet your overall
business objective?
YES – 94.34%
NO – 5.66%

10. Social Media Survey Results
Which social media platform do you feel would
offer the best marketing opportunities for your
business?

11. Social Media Survey Results
What is your biggest challenge when considering
implementing a social media campaign?
*Other included these additional challenges: 1) Technical
knowledge to implement campaigns on Facebook 2) How to
craft the message

12. Social Media Survey Results
Which platform do you feel you are most
comfortable with?

13. Social Media Survey Results
Which platform do you know the least about or feel
the least comfortable?

14. Social Media Survey Results
What percentage of your marketing budget is
allocated for print advertising?

15. Social Media Survey Results
What percentage of your advertising budget is
allocated for TV advertising?

16. Social Media Survey Results
What percentage of your marketing budget is
allocated to Radio?

17. Social Media Survey Results
What percentage of your marketing budget is
allocated to paid online advertising (Banner ads,
Google AdWords, PPC on non-social sites like
Bing, Yahoo)?

18. Social Media Survey Results
What percentage of your marketing budget is
allocated to social media marketing (Including
Facebook Ads, YouTube ads, PPC on other social
platforms)?

19. Social Media Survey Results
What percentage of your marketing budget is
allocated to trade shows and conferences?

20. Social Media Survey Results
Please check the below topics you would find most
valuable when considering attending a workshop
or seminar:
*Other included additional information on analytics, tools for
measuring and how to set goals.

21. Social Media Survey Results
What is the MOST IMPORTANT factor that keeps
you from allocating more resources to social media
campaigns?
1) TIME
2) Proving ROI
3) Budget

22. Social Media Survey Results
Is your business B2C or B2B?
B2C B2B

23. Social Media Survey Results
How many employees work at your company?

24. Social Media Survey Results
About Bonfire Social Media
Dedicated account management team with over 10 years of industry
experience
Our team not only provides strategy and content recommendations, we
also implement and manage social media updates
We’re informed of all the latest social media trends and pass that
knowledge on to our clients
We use comprehensive measurement and reporting tools, presenting
clients with actionable data
We focus on results and work diligently to ensure we exceed all client
expectations
Bonfire is an award winning social media agency and was nominated for
social media agency of the year 2010

25. Social Media Survey Results
Contact Bonfire
If you have questions regarding the results of this survey, please email Lisa Peyton at
lpeyton@bonfiresmm.com.
Want to learn more about what we do? Email Ryan Lewis, Bonfire President, at
rlewis@bonfiresmm.com or visit our website at http://bonfiresocialmedia.com.
Contact Info:
Email: contact@bonfiresmm.com
Phone:503.776.0674
Address:
Bonfire Social Media
1001 SW 5th Ave, 11th Floor
Portland, OR 97204