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3. Table of Contents 2008 National Gambling Report 72 Appendix 1: Demographics…………………………………………………………. 60 Canadian Problem Gambling Index……………………………………………… 48 Gambling Attitude Segmentation………………………………………………….. 43 Attitudes Towards Gambling……………………………………………………….. 34 Government Approval Ratings…………………………………………………….. 30 Acceptability of New Gambling Concepts……………………………………….. 25 Social Issues…………………………………………………………………………. 13 Gambling Behaviour………………………………………………………………… 9 Introduction…………………………………………………………………………… 4 Executive Summary……………………………………………………………. PAGE
17. Lottery Games Played (continued) B2. Which of the following Lottery games have you spent money on in the past 12 months? B3. Which of the following Lottery games have you spent money on in the past 2 months? Note: *Other lottery games category for 2006-07 includes aided mentions of Daily and regional lotteries, Break-open/Pull-tab/Nevada tickets, Payday, Cyber Lotteries, Interactive lottery games, Joker, Pacific Hold ‘em Poker. These lottery games are not included as separate categories in the 2008 questionnaire.
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20. Gambling Activities Participation (continued) B5. Which of the following gambling activities have you spent money on in the past 12 months? B6. Which of the following gambling activities have you spent money on in the past 2 months?
32. Acceptability of New Gambling Concepts: Regional Profile D7. Of the following gambling activities, please indicate on a scale of 1 to 5 which you think are acceptable forms of gambling? 40% 42% 34% 41% 26% 31% 36% Top 2 box Betting on sports through an online wagering site 13% 8% 6% 10% 7% 6% 9% Highly Acceptable 27% 34% 28% 31% 19% 25% 27% Somewhat Acceptable 27% 32% 25% 25% 17% 24% 24% Somewhat Acceptable 11% 7% 5% 8% 5% 4% 7% Highly Acceptable 38% 38% 30% 33% 23% 28% 31% Top 2 box Playing Casino type games for money through an Internet site 40% 43% 35% 38% 24% 32% 35% Top 2 box Playing Poker for money on the internet 12% 10% 10% 10% 7% 6% 9% Highly Acceptable 28% 34% 24% 28% 17% 26% 25% Somewhat Acceptable 18% 14% 15% 14% 9% 14% 13% Somewhat Acceptable 8% 4% 2% 5% 4% 3% 5% Highly Acceptable mobile phone or wireless device 26% 18% 17% 19% 12% 17% 18% Top 2 box Playing casino type games for money through a 28% 30% 24% 27% 18% 26% 24% Somewhat Acceptable 11% 6% 4% 7% 5% 4% 6% Highly Acceptable 39% 36% 27% 33% 23% 30% 31% Top 2 box Playing interactive lottery games on an Internet site 28% 21% 20% 22% 15% 24% 21% Somewhat Acceptable 8% 5% 6% 8% 4% 4% 6% Highly Acceptable 36% 25% 26% 30% 18% 28% 27% Top 2 box Playing casino type games in-flight or during train travel 21% 18% 17% 20% 14% 17% 18% Somewhat Acceptable 8% 4% 3% 6% 4% 4% 5% Highly Acceptable in-home interactive TV channel 29% 23% 20% 26% 18% 20% 23% Top 2 box Playing casino type games for money through an 28% 20% 18% 19% 12% 23% 19% Somewhat Acceptable 8% 7% 4% 8% 4% 6% 6% Highly Acceptable or wireless device 36% 27% 22% 27% 16% 28% 25% Top 2 box Purchasing lottery tickets through a mobile phone BC AB MB/SK ON QC ATL Canada PROVINCIAL PROFILE
55. Attitude Segments Profile: Gambling Behaviour 2008 National Gambling Report 70% 56% 64% 73% 66% Lotto 649 or Super 7 Lottery Games Played (Past 2 Months) 41% 28% 42% 49% 41% Scratch and Win or Instant Win lottery tickets 11% 10% 12% 14% 12% Charity or cause lottery tickets 7% 5% 5% 10% 7% Hospital lottery tickets 4% 1% 2% 4% 3% Sports lottery games 5% 4% 6% 6% 5% Other lottery games 16% 35% 22% 13% 21% Not in past 2 months 77% 62% 71% 81% 73% Lotto 649 or Super 7 Lottery Games Played (Past 12 Months) 55% 38% 52% 64% 54% Scratch and Win or Instant Win lottery tickets 25% 24% 24% 28% 25% Charity or cause lottery tickets 15% 12% 13% 18% 15% Hospital lottery tickets 6% 2% 4% 7% 5% Sports lottery games 9% 6% 10% 11% 9% Other lottery games 15% 31% 20% 12% 19% Not in past 12 months 48% 32% 43% 61% 47% Participated in Past 12 Months Overall Participation Rates – Gambling Activities 33% 22% 30% 46% 34% Participated in Past 2 Months 85% 69% 80% 88% 81% Played Lotteries in Past 12 Months Overall Participation Rates – Lotteries 84% 65% 78% 87% 79% Played Lotteries in Past 2 Months 22% 14% 23% 29% 23% I like to gamble when the opportunity arises 8% 17% 7% 4% 9% I have gambled before but I don't anymore 10% 22% 14% 7% 13% I have never gambled Gambling Behaviour 11% 9% 10% 14% 11% Regular/Problem Gamblers 17% 15% 16% 13% 15% I only gamble when there are large jackpots involved 31% 23% 30% 32% 29% I only gamble on social occasions See Benefits But Concerned Problems Outweigh Benefits Gambling Benefits Economy Gambling Freedom Total
56. Attitude Segments Profile: Gambling Behaviour (continued) 2008 National Gambling Report 35% 44% 33% 29% 35% Less 56% 47% 55% 61% 55% About the same 9% 8% 12% 11% 10% More Future Gambling Intentions 30% 16% 27% 42% 30% Gambled at a casino Gambling Activities Participated In (Past 12 Months) 11% 7% 10% 18% 12% Gambled on a private game 9% 6% 9% 11% 9% Played Bingo for money 7% 6% 8% 12% 8% An electronic gaming machine outside of a casino 5% 4% 3% 9% 6% Bet on the outcome of sports or other events 4% 2% 4% 5% 4% Placed a bet on a horse race 3% 3% 4% 5% 4% Called a broker or gone online to trade stocks 3% 1% 2% 5% 3% Placed a wager through an Internet casino 6% 5% 6% 10% 7% Gambled on any other kind of games 52% 68% 57% 39% 53% Not in past 12 months 18% 9% 14% 27% 18% Gambled at a casino Gambling Activities Participated In (Past 2 Months) 6% 5% 6% 11% 7% Gambled on a private game 5% 4% 5% 7% 6% An electronic gaming machine outside of a casino 5% 3% 6% 7% 5% Played Bingo for money 2% 2% 2% 6% 3% Bet on the outcome of sports or other events 2% 3% 3% 4% 3% Called a broker or gone online to trade stocks 2% 1% 1% 4% 2% Placed a wager through an Internet casino 2% 0% 1% 2% 1% Placed a bet on a horse race 4% 3% 3% 7% 5% Gambled on any other kind of games 67% 78% 70% 54% 66% Not in past 2 months See Benefits But Concerned Problems Outweigh Benefits Gambling Benefits Economy Gambling Freedom Total
57. Attitude Segments Profile: Social Issues & Acceptability 2008 National Gambling Report 18% 8% 18% 44% 23% Playing casino type games for money through an in-home interactive TV channel 6% 8% 5% 7% 6% Never Budget Consideration 4% 5% 4% 4% 4% Rarely before gambling 8% 7% 14% 11% 10% Sometimes 14% 12% 16% 18% 16% Often 68% 68% 61% 60% 64% Always 26% 11% 22% 59% 31% Playing casino type games for money through an Internet site 27% 12% 29% 65% 35% Playing Poker for money on the Internet 29% 13% 30% 67% 36% Betting on sports through an online wagering site Acceptability of New Gambling Concepts 43% 51% 29% 29% 37% Yes Problem Gambling Perceptions 70% 73% 59% 56% 64% Drug Addiction Seriousness of Social Problems 71% 60% 57% 50% 60% Driving above the Speed limit 67% 62% 53% 46% 57% Smoking addiction 66% 62% 54% 44% 57% Alcohol abuse 60% 54% 50% 51% 54% Crime rates 62% 67% 40% 28% 48% Gambling addiction 43% 43% 38% 33% 40% Unemployment rates 32% 65% 32% 16% 33% Raising taxes More Gambling vs. More Taxes 68% 35% 68% 84% 67% Raising more revenues from lotteries/video terminals/casinos 27% 10% 24% 56% 31% Playing interactive lottery games for money on an Internet site 22% 8% 22% 49% 27% Playing casino type games for money in-flight or during train travel 20% 11% 20% 44% 25% Purchasing lottery tickets through a mobile phone or wireless device 13% 5% 15% 35% 18% Playing casino type games for money through a mobile phone or wireless device See Benefits But Concerned Problems Outweigh Benefits Gambling Benefits Economy Gambling Freedom Total
58. Attitude Segments Profile: Government Approval Ratings 2008 National Gambling Report 64% 45% 62% 60% 58% Non-profit charitable org (ie . Cancer, Diabetes) 73% 64% 66% 67% 68% Problem Gambling education, research and treatment 54% 46% 50% 63% 53% Public education 64% 45% 52% 66% 58% Pay off Provincial Debt 74% 60% 67% 78% 71% Hospitals 77% 64% 71% 78% 73% Health care Use of Gambling Funding 45% 44% 56% 55% 50% Casinos owned by prov. gov't, operated by private sector Casino Control and Operation 27% 48% 13% 7% 23% Very/Somewhat serious problem & Very/Somewhat poor job Gambling “Public Pressure Barometer” 5% 16% 1% 1% 6% Very serious problem & Very poor job 6% 2% 5% 8% 5% Committed to trying to ease gambling addiction Government Commitment to Easing Gambling Addiction 29% 53% 28% 16% 31% Trying to encourage as much gambling as possible 64% 44% 66% 75% 62% Trying to do both 0% 0% 2% 1% 1% Not Sure 54% 39% 57% 55% 51% % Very + Somewhat Satisfied Government Approval Ratings 26% 21% 28% 27% 25% Promoting economic growth in your province Government Performance 21% 9% 23% 35% 23% Regulating gambling activities 26% 14% 21% 21% 21% Providing a sound educational system 19% 11% 19% 17% 17% Delivering health services 15% 12% 15% 18% 15% Keeping taxes from going up 15% 11% 12% 14% 13% Keeping taxes down 12% 12% 12% 13% 13% Controlling government spending 48% 39% 35% 31% 38% Casinos owned and operated by prov. gov't 7% 17% 9% 14% 12% Casinos owned and operated by private sector 46% 29% 45% 49% 42% Amateur Sports programs 39% 29% 40% 42% 38% Recreational and cultural activities 43% 24% 40% 41% 37% Olympic athletes and programs 6% 7% 6% 7% 6% Other See Benefits But Concerned Problems Outweigh Benefits Gambling Benefits Economy Gambling Freedom Total
59. Attitude Segments Profile: Demographics X1. In what year were you born? S3. Are you…? X2. What is the highest level of education that you have completed? X3. Which of the following best describes your current job status? X4. Was your total household income for 2005 under or over $60,000? And would that be? A6. If you were given ten thousand dollars, which of the following things are you most likely to do with it? 34% 31% 32% 33% 32% $40,000 to under $80,000 31% 30% 24% 16% 25% Quebec 36% 32% 37% 33% 34% Under $40,000 Income 15% 17% 14% 20% 17% $80,000 or more 16% 20% 17% 14% 17% Refused 10% 14% 12% 17% 13% British Columbia Region 6% 9% 8% 10% 8% Alberta 10% 6% 7% 10% 8% Manitoba/Saskatchewan 39% 28% 41% 41% 38% Ontario 5% 13% 7% 7% 8% Atlantic 7% 5% 7% 7% 7% Homemaker 3% 5% 6% 4% 5% Student 20% 11% 14% 19% 15% Retired 25% 18% 22% 18% 21% High school or less Education 26% 27% 28% 27% 27% Some college/university 48% 54% 50% 55% 52% Completed college/university 34% 36% 27% 22% 29% 55+ 7% 5% 10% 9% 8% Not currently employed 53% 64% 56% 52% 56% Working, full-time or part-time 9% 10% 6% 9% 9% Self-employed Job Status 52% 51% 55% 48% 52% Female 48% 49% 45% 52% 48% Male Gender 44% 39% 42% 41% 41% 35-54 22% 24% 30% 37% 29% 18-34 Age See Benefits But Concerned Problems Outweigh Benefits Gambling Benefits Economy Gambling Freedom Total
67. CPGI Profile: Gambling Behaviour X1. In what year were you born? S3. Are you…? X2. What is the highest level of education that you have completed? X3. Which of the following best describes your current job status? X4. Was your total household income for 2005 under or over $60,000? And would that be? Region 57% 74% 4% 9% 5% 10% 20% 56% 80% 96% 97% 14% 12% 33% 36% 5% - At Risk Gamblers 78% 79% 76% - 66% Lotto 649 or Super 7 Lottery Games Played (Past 2 Months) 67% 61% 43% - 41% Scratch and Win or Instant Win lottery tickets 13% 12% 13% - 12% Charity or cause lottery tickets 3% 12% 7% - 7% Hospital lottery tickets 4% 7% 2% - 3% Sports lottery games 17% 14% 3% - 5% Other lottery games 4% 8% 9% 100% 21% Not in past 2 months 87% 82% 45% - 47% Participated in Past 12 Months Overall Participation Rates – Gambling Activities 77% 71% 29% - 34% Participated in Past 2 Months 98% 93% 92% - 81% Played Lotteries in Past 12 Months Overall Participation Rates – Lotteries 96% 92% 91% - 79% Played Lotteries in Past 2 Months 29% 38% 23% - 23% I like to gamble when the opportunity arises 9% 5% 11% - 9% I have gambled before but I don't anymore - - - 100% 13% I have never gambled Gambling Behaviour 39% 24% 10% - 11% Regular/Problem Gamblers 7% 9% 20% - 15% I only gamble when there are large jackpots involved 16% 24% 36% - 29% I only gamble on social occasions Severe Problem Gamblers Moderate Problem Gamblers Non- Problem Gamblers Non Gamblers Total
68. CPGI Profile: Gambling Behaviour (continued) 2008 National Gambling Report 16% 27% 25% 12% - 16% Often 71% 7% 3% 7% 34% 60% 6% 71% 4% 1% 0% 3% 3% 4% 3% 7% 13% Non- Problem Gamblers 51% 42% 33% - 18% Gambled at a casino Gambling Activities Participated In (Past 2 Months) 8% 18% 12% - 7% Gambled on a private game 26% 19% 11% - 6% An electronic gaming machine outside of a casino 15% 12% 9% - 5% Played Bingo for money 5% 7% 7% - 3% Bet on the outcome of sports or other events 1% 6% 4% - 3% Called a broker or gone
