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Cga Conference April 29 Final
1. Consumer Confidence, Gaming Confidence and Surviving in Recessionary Times. Canadian Gaming Conference April 29, 2009 Richard Leigh-Bennett, CMRP
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12. Past Participation in Various Entertainment Activities Q1. In the past three months, have you purchased any of the following? Base: March 2009 teleVox (n= 1,015); January 2009 teleVox (n=2,207); June 2008 teleVox (n=1,010).
13. Future Participation in Various Entertainment Activities Q3. Over the next three months, how likely are you to purchase any of the following? Base: March 2009 teleVox (n= 1,015); January 2009 teleVox (n=2,207).
14. Past Participation in Various Entertainment Activities (Base All) Q2. In the past three months how many times have you participated in the following activities? Base: All respondents (n= 1,015). * Caution: Small sample size.
15. Future Intentions for Various Entertainment Activities Q5. Compared to last year, how often do you think you will participate in the following activities? Base: Likely to participate in at least one of the activities (n=992). +2 0 -5 -2 0 +1 0 +8 % Change
18. Net Lottery Purchase – Past 3 Months vs. Next 3 Months Q1a/b/c. Have you purchased a weekly or bi-weekly lottery ticket/sports lottery ticket/instant scratch ticket in the past three months? / Q3a/b/c. Over the next 3 months how likely are you to purchase a weekly or bi-weekly lottery ticket/sports lottery ticket/instant scratch ticket? Base: January 2009 teleVox (n=2,207); June 2008 teleVox (n=1,010).
19. Recent Lottery Players – Likelihood to Purchase Lottery Tickets in Next Three Months Q3a. Over the next 3 months how likely are you to purchase a weekly or bi-weekly lottery ticket? Base: Purchased a weekly/bi-weekly lottery ticket, a sports lottery ticket and/or an instant scratch lottery ticket over the past 3 months; March 2009 (n=631); January 2009 (1,349).
20. Past Lottery Purchase and Future Intent by Region and Age Q1a/b/c. Have you purchased a weekly or bi-weekly lottery ticket/sports lottery ticket/instant scratch ticket in the past three months? / Q3a/b/c. Over the next 3 months how likely are you to purchase a weekly or bi-weekly lottery ticket/sports lottery ticket/instant scratch ticket? Base: January 2009 teleVox (n=2,207); June 2008 teleVox (n=1,010).
23. Casino Visitation – Past 3 Months vs. Next 3 Months Q1e. Have you visited a casino or racetrack in the past three months? Q3e. Over the next 3 months how likely are you to visit a casino or racetrack with slots? Base: March 2009 teleVox (n= 1,015); January 2009 teleVox (n=2,207); June 2008 teleVox (n=1,010).
24. Recent Casino or Racetrack Visitors – Likelihood to Visit in Next Three Months Q3e. Over the next 3 months how likely are you to visit a casino or racetrack? Base: Visited a casino or racetrack over the past 3 months AND are definitely/very likely/somewhat likely to revisit in next three months; March 2009 (n=93); January 2009 (182); June 2008 (n=64).
25. Past Casino Visitation and Future Intent by Region and Age Q1e. Have you visited a casino or racetrack in the past three months? Q3e. Over the next 3 months how likely are you to visit a casino or racetrack with slots? Base: March 2009 teleVox (n= 1,015); January 2009 teleVox (n=2,207); June 2008 teleVox (n=1,010).
26. Future Intentions for Casino Visits Q4. How many times do you plan to visit a casino or slots facility over the next three months? Base: Visited a casino or racetrack over the past 3 months; March 2009 (n=133); January 2009 (253); June 2008 (n=116).
27. Marketing Opportunities. Things will get better and those who are positioned at the front will reap the benefits when the economy turns.
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30. Demographics for Lottery Play and Casino Visitation *Caution: small sample size. Casino/Racetrack Visits Lottery Ticket Purchases Purchased Ticket in Past 3 Months (n=625 Likely to Purchase in Next 3 Months (n=624) Will Purchase More Often (n=57*) Visited Casino in Past 3 Months (n=133) Likely to Visit in Next 3 Months (n=184) Will Visit More Often (n=24*) Age 18-34 25% 26% 39% 32% 37% 52% 35-54 43% 42% 33% 31% 32% 23% 55+ 33% 32% 28% 37% 31% 25% Gender Men 49% 47% 55% 57% 55% 69% Women 51% 53% 45% 43% 45% 31% Education HS or less 35% 35% 42% 40% 39% 46% Some college/university 13% 13% 11% 13% 13% 7% Graduated college/university 52% 52% 47% 47% 48% 47% Marital Status Single (never married) 22% 24% 31% 27% 32% 43% Married/common law 62% 62% 45% 58% 54% 50% Separated/divorced 11% 10% 21% 12% 10% 7% Widowed 5% 4% 3% 3% 4% - Income Less than $40,000K 27% 28% 50% 30% 29% 37% $40,000K to $80,000K 43% 44% 30% 35% 40% 16% $80,000K or more 29% 28% 20% 35% 31% 46%
31. THANK YOU Richard Leigh-Bennett, CMRP EMAIL: [email_address] PHONE: (613) 230-2200
