1. Social Media Policy and Job description

2. Set Clear Goals

3. Create a Social Media Policy First

4. Should You Recruit Internally or Externally?

5. Essential Skills to Look For

6. Stay Committed

7. Duties and Responsibilities One should actively participate in social media activities like blogging, community development and management, social bookmarking, commenting, etc

8. Duties and Responsibilities He should be well-connected with the broader social media world and be a member of social networking websites

9. Duties and Responsibilities One must experiment with new and alternative ways to leverage social media activities

10. Duties and Responsibilities Social media tools, trends and applications must be regularly monitored and the finding must be appropriately applied in increasing the use of social media

11. Duties and Responsibilities One must measure the impact of social media on the overall marketing efforts

12. Duties and Responsibilities Creative thinking and ability to strategise is important in this field.

13. Duties and Responsibilities One needs to have knowledge in social media tools and techniques

14. One should have good marketing and communication skills

15. craig@rlabs.org