presented at Blog Better Boston 2012

1. Awesome Metrics
Ramesh Kumar
@ThePapaPost

2. Source: Bad Girl Art

3. Agenda
Text links
Common blog stats
Installing GA code
Segmenting everything
Top 10 rarely changes
How many posts on home?
blekko analysis
5 takeaways

4. SEM / Paid Search
SEO / Organic

5. Text Links

6. Source: Wikipedia.org

8. Link Requests
First it comes as a request for product review
with (innocent) hints of links
Next, it becomes a request for specific
keywords within the link
Now some campaigns are asking for Google+

9. Blog stats

10. "Give Me Your Stats"
says the PR/ brand
uniques, visits, visitors, page
views, hits, unique visitors, bounce
rates, page loads, clicks

11. Visitors
It refers to an individual that visits a website. A
visitor can have multiple visits to a site. Of
course, if several people are sharing the same
computer it will be difficult to count distinct
visitors. Usually the tracking is done through a
combination of cookies and IP addresses.

12. Visits
A visit is an interaction a visitor has with a
website. When the visitor has left a site or
closed the browser or has been inactive for 30
minutes, the visit session is closed. If the visitor
comes back after 30 minutes or later, it is
considered a new visit.

13. Pageviews
A view of a page on your site that is being
tracked. If a visitor clicks reload after reaching
the page, this is counted as an additional
pageview.

14. Hits
It is considered as a request to the web server
for a file. This can be an HTML file, an image, a
sound clip, or something else. An HTML page
with many images would show several hits
even when the page is viewed just once.

15. Installing GA Code

18. Wordpress Thesis Theme

19. Segment Everything
data without context does not make sense

20. By Social Media

21. Segmented Traffic
SEO 56% & Social 12%

22. Further Segmenting KWs

23. 1 word KW ^s*[^s]+(s+[^s]+){0}s*$
2-3 word KW ^s*[^s]+(s+[^s]+){1,2}s*$
4+ word KW ^s*[^s]+(s+[^s]+){3,}s*$
Source: http://www.seomoz.org/blog/seven-google-analytics-advance-segments

24. Top 10 rarely changes
Do you really want to keep seeing same
things every time you login?

25. The top SEO Keywords rarely change

26. What KWs are rising and what are falling?

27. rising keywords

28. falling keywords

29. How many posts on home
page?

30. Thesis defaults to 10 posts

31. SEO traffic over time

32. blekko

33. blekko link analysis

35. blekko link analysis

36. blekko link analysis

37. 5 Takeaways

38. 1) Creativity over Keywords

39. Creativity over Keywords

40. 2) Content format matters
Source: MommyNiri.com

41. Source: HowToBeADad.com

42. 3) Metadata
SEO Plugin - Title & Description tags
Recipe Plugin - rich snippets - microformats,
microdata

43. Metadata

44. 4) Stickiness
highly sticky pages indicate what people like to
read on your blog
maybe you can write more stuff like this

45. sticky filter

46. visit duration bounce rate

47. 5) More content more SEO

48. @ThePapaPost