SlideShare uma empresa Scribd logo

Social Games, Gamification & Social Loyalty, Digital Atlanta 2011

•Transferir como PPT, PDF•
•
Rob Kischuk
Rob Kischuk

The document discusses social games, gamification, and loyalty programs. It notes that 90% of new players on Zynga games come from other Zynga games, showing the importance of retention and loyalty. It also discusses how social games encourage the most active 2% of users to drive engagement, and how gamification uses game mechanics and design to motivate user behaviors. The document concludes with recommendations for building social loyalty programs, such as designing for frequent re-engagement across multiple platforms and ensuring rewards matter to users.

TecnologiaNegócios
1 de 21
Social Games, Gamification & Loyalty Rob Kischuk @rkischuk [email_address]
Some Background 1.25 Million Facebook Players 125k “Likes” Social Loyalty Platform 125,000 Kids
Do Social Games Still Matter?
90% of new Zynga game players come from another Zynga game ,[object Object],[object Object],[object Object]
How do you “Feed the 2% Whales”? ,[object Object],[object Object],[object Object]
Branded Casual Games
“Simple” Games
Takeaways From Social Games ,[object Object],[object Object],[object Object]
Gamification ,[object Object]
 
Building Blocks of Gamification
 
 
 
 
Quilted Northern / Twitter ,[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],2% 10% 20%
What’s after badges? “ We don’t need no Stinking Badges”
 
DNA of Social Loyalty ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks! Questions? Rob Kischuk [email_address] http://bad .gy facebook. com/BadgyApp

Recomendados

#TwitterSmarter with @HollyChessman by Metricool
#TwitterSmarter with @HollyChessman by Metricool #TwitterSmarter with @HollyChessman by Metricool
#TwitterSmarter with @HollyChessman by Metricool VF Marketing Consultant
 
Kiehl's India Social Media Case Study
Kiehl's India Social Media Case StudyKiehl's India Social Media Case Study
Kiehl's India Social Media Case StudyMindShift Interactive
 
Social Media Day Gold Coast 2015 Opening Presentation
Social Media Day Gold Coast 2015 Opening PresentationSocial Media Day Gold Coast 2015 Opening Presentation
Social Media Day Gold Coast 2015 Opening PresentationDes Walsh
 
Kiehl's India Case Study
Kiehl's India Case StudyKiehl's India Case Study
Kiehl's India Case StudyZafar Rais
 
Helping out the humane society
Helping out the humane societyHelping out the humane society
Helping out the humane societyChristine Mongrain
 
Crisis Overnight
Crisis OvernightCrisis Overnight
Crisis OvernightSevans Strategy
 
Creating Social Media Campaigns That Drive Donations
Creating Social Media Campaigns That Drive DonationsCreating Social Media Campaigns That Drive Donations
Creating Social Media Campaigns That Drive DonationsGeoff Livingston
 
Nashville Rising: Using lessons from the flood to improve communities in the ...
Nashville Rising: Using lessons from the flood to improve communities in the ...Nashville Rising: Using lessons from the flood to improve communities in the ...
Nashville Rising: Using lessons from the flood to improve communities in the ...Knight Stivender
 

Recomendados

#TwitterSmarter with @HollyChessman by Metricool
#TwitterSmarter with @HollyChessman by Metricool #TwitterSmarter with @HollyChessman by Metricool
#TwitterSmarter with @HollyChessman by Metricool VF Marketing Consultant
 
Kiehl's India Social Media Case Study
Kiehl's India Social Media Case StudyKiehl's India Social Media Case Study
Kiehl's India Social Media Case StudyMindShift Interactive
 
Social Media Day Gold Coast 2015 Opening Presentation
Social Media Day Gold Coast 2015 Opening PresentationSocial Media Day Gold Coast 2015 Opening Presentation
Social Media Day Gold Coast 2015 Opening PresentationDes Walsh
 
Kiehl's India Case Study
Kiehl's India Case StudyKiehl's India Case Study
Kiehl's India Case StudyZafar Rais
 
Helping out the humane society
Helping out the humane societyHelping out the humane society
Helping out the humane societyChristine Mongrain
 
Crisis Overnight
Crisis OvernightCrisis Overnight
Crisis OvernightSevans Strategy
 
Creating Social Media Campaigns That Drive Donations
Creating Social Media Campaigns That Drive DonationsCreating Social Media Campaigns That Drive Donations
Creating Social Media Campaigns That Drive DonationsGeoff Livingston
 
Nashville Rising: Using lessons from the flood to improve communities in the ...
Nashville Rising: Using lessons from the flood to improve communities in the ...Nashville Rising: Using lessons from the flood to improve communities in the ...
Nashville Rising: Using lessons from the flood to improve communities in the ...Knight Stivender
 
Seeger smbtv presentation
Seeger smbtv presentationSeeger smbtv presentation
Seeger smbtv presentationAndrea Seeger
 
I & R Digital Renaissance - New Orleans, LA June 2012
I & R Digital Renaissance - New Orleans, LA June 2012I & R Digital Renaissance - New Orleans, LA June 2012
I & R Digital Renaissance - New Orleans, LA June 2012mkinshella
 
Presentation for web design
Presentation for web designPresentation for web design
Presentation for web designkaikikazuki
 
Presentation for web design
Presentation for web designPresentation for web design
Presentation for web designkaikikazuki
 
Presentation for web design
Presentation for web designPresentation for web design
Presentation for web designkaikikazuki
 
Working with Local Media in Difficult Situations
Working with Local Media in Difficult Situations Working with Local Media in Difficult Situations
Working with Local Media in Difficult Situations nado-web
 
Final Campaign Presentation
Final Campaign PresentationFinal Campaign Presentation
Final Campaign PresentationLaurenAlexisRegister
 
Campaign snapshot- Real Strategy PR
Campaign snapshot- Real Strategy PRCampaign snapshot- Real Strategy PR
Campaign snapshot- Real Strategy PREllie Rushing
 
Campaign Snapshot
Campaign SnapshotCampaign Snapshot
Campaign SnapshotAlexandra (Ally) Rost
 
New Hope for Kids Campaign Snapshot
New Hope for Kids Campaign SnapshotNew Hope for Kids Campaign Snapshot
New Hope for Kids Campaign SnapshotMadeline Estelle Metzger
 
2014 casedrkeynotetechnology
2014 casedrkeynotetechnology2014 casedrkeynotetechnology
2014 casedrkeynotetechnologyLynne Wester
 
Digital Innovation @ Discovery - Going beyond Social - #SPARK15
Digital Innovation @ Discovery - Going beyond Social - #SPARK15Digital Innovation @ Discovery - Going beyond Social - #SPARK15
Digital Innovation @ Discovery - Going beyond Social - #SPARK15TrackMaven
 
It's all about Timing; Best Practices for Optimizing your Social Media Publis...
It's all about Timing; Best Practices for Optimizing your Social Media Publis...It's all about Timing; Best Practices for Optimizing your Social Media Publis...
It's all about Timing; Best Practices for Optimizing your Social Media Publis...Jennifer MacDonald
 
Harnessing Social Media for Donor Engagement
Harnessing Social Media for Donor EngagementHarnessing Social Media for Donor Engagement
Harnessing Social Media for Donor EngagementSocial Media for Nonprofits
 
Crowdfunding with Spleis (a pecha kucha)
Crowdfunding with Spleis (a pecha kucha)Crowdfunding with Spleis (a pecha kucha)
Crowdfunding with Spleis (a pecha kucha)Haakon Jensen
 
HEA gamification an overview
HEA gamification an overviewHEA gamification an overview
HEA gamification an overviewKris Lines
 
Social loyalty presentation to loyalty lab conference 5 13-10
Social loyalty presentation to loyalty lab conference 5 13-10Social loyalty presentation to loyalty lab conference 5 13-10
Social loyalty presentation to loyalty lab conference 5 13-10Matt Moog
 
Achieving Customer Loyalty with Social CRM
Achieving Customer Loyalty with Social CRMAchieving Customer Loyalty with Social CRM
Achieving Customer Loyalty with Social CRMshrutigoradia
 
Case Study: "What Happens When Mobile, Social & Loyalty Collide?"
Case Study: "What Happens When Mobile, Social & Loyalty Collide?"Case Study: "What Happens When Mobile, Social & Loyalty Collide?"
Case Study: "What Happens When Mobile, Social & Loyalty Collide?"iMedia Connection
 
Loyalty in Social Media
Loyalty in Social MediaLoyalty in Social Media
Loyalty in Social MediaRodney24
 
Customer Relationships and Loyalty in Social Media
Customer Relationships and Loyalty in Social MediaCustomer Relationships and Loyalty in Social Media
Customer Relationships and Loyalty in Social MediaShyam Nair
 
Webinar On-demand: Success with Social Loyalty
Webinar On-demand: Success with Social LoyaltyWebinar On-demand: Success with Social Loyalty
Webinar On-demand: Success with Social LoyaltyTIBCO Loyalty Lab
 

Mais conteúdo relacionado

Mais procurados

Seeger smbtv presentation
Seeger smbtv presentationSeeger smbtv presentation
Seeger smbtv presentationAndrea Seeger
 
I & R Digital Renaissance - New Orleans, LA June 2012
I & R Digital Renaissance - New Orleans, LA June 2012I & R Digital Renaissance - New Orleans, LA June 2012
I & R Digital Renaissance - New Orleans, LA June 2012mkinshella
 
Presentation for web design
Presentation for web designPresentation for web design
Presentation for web designkaikikazuki
 
Presentation for web design
Presentation for web designPresentation for web design
Presentation for web designkaikikazuki
 
Presentation for web design
Presentation for web designPresentation for web design
Presentation for web designkaikikazuki
 
Working with Local Media in Difficult Situations
Working with Local Media in Difficult Situations Working with Local Media in Difficult Situations
Working with Local Media in Difficult Situations nado-web
 
Campaign snapshot- Real Strategy PR
Campaign snapshot- Real Strategy PRCampaign snapshot- Real Strategy PR
Campaign snapshot- Real Strategy PREllie Rushing
 
2014 casedrkeynotetechnology
2014 casedrkeynotetechnology2014 casedrkeynotetechnology
2014 casedrkeynotetechnologyLynne Wester
 
Digital Innovation @ Discovery - Going beyond Social - #SPARK15
Digital Innovation @ Discovery - Going beyond Social - #SPARK15Digital Innovation @ Discovery - Going beyond Social - #SPARK15
Digital Innovation @ Discovery - Going beyond Social - #SPARK15TrackMaven
 
It's all about Timing; Best Practices for Optimizing your Social Media Publis...
It's all about Timing; Best Practices for Optimizing your Social Media Publis...It's all about Timing; Best Practices for Optimizing your Social Media Publis...
It's all about Timing; Best Practices for Optimizing your Social Media Publis...Jennifer MacDonald
 
Crowdfunding with Spleis (a pecha kucha)
Crowdfunding with Spleis (a pecha kucha)Crowdfunding with Spleis (a pecha kucha)
Crowdfunding with Spleis (a pecha kucha)Haakon Jensen
 

Mais procurados (15)

Seeger smbtv presentation
Seeger smbtv presentationSeeger smbtv presentation
Seeger smbtv presentation
 
I & R Digital Renaissance - New Orleans, LA June 2012
I & R Digital Renaissance - New Orleans, LA June 2012I & R Digital Renaissance - New Orleans, LA June 2012
I & R Digital Renaissance - New Orleans, LA June 2012
 
Presentation for web design
Presentation for web designPresentation for web design
Presentation for web design
 
Presentation for web design
Presentation for web designPresentation for web design
Presentation for web design
 
Presentation for web design
Presentation for web designPresentation for web design
Presentation for web design
 
Working with Local Media in Difficult Situations
Working with Local Media in Difficult Situations Working with Local Media in Difficult Situations
Working with Local Media in Difficult Situations
 
Final Campaign Presentation
Final Campaign PresentationFinal Campaign Presentation
Final Campaign Presentation
 
Campaign snapshot- Real Strategy PR
Campaign snapshot- Real Strategy PRCampaign snapshot- Real Strategy PR
Campaign snapshot- Real Strategy PR
 
Campaign Snapshot
Campaign SnapshotCampaign Snapshot
Campaign Snapshot
 
New Hope for Kids Campaign Snapshot
New Hope for Kids Campaign SnapshotNew Hope for Kids Campaign Snapshot
New Hope for Kids Campaign Snapshot
 
2014 casedrkeynotetechnology
2014 casedrkeynotetechnology2014 casedrkeynotetechnology
2014 casedrkeynotetechnology
 
Digital Innovation @ Discovery - Going beyond Social - #SPARK15
Digital Innovation @ Discovery - Going beyond Social - #SPARK15Digital Innovation @ Discovery - Going beyond Social - #SPARK15
Digital Innovation @ Discovery - Going beyond Social - #SPARK15
 
It's all about Timing; Best Practices for Optimizing your Social Media Publis...
It's all about Timing; Best Practices for Optimizing your Social Media Publis...It's all about Timing; Best Practices for Optimizing your Social Media Publis...
It's all about Timing; Best Practices for Optimizing your Social Media Publis...
 
Harnessing Social Media for Donor Engagement
Harnessing Social Media for Donor EngagementHarnessing Social Media for Donor Engagement
Harnessing Social Media for Donor Engagement
 
Crowdfunding with Spleis (a pecha kucha)
Crowdfunding with Spleis (a pecha kucha)Crowdfunding with Spleis (a pecha kucha)
Crowdfunding with Spleis (a pecha kucha)
 

Destaque

HEA gamification an overview
HEA gamification an overviewHEA gamification an overview
HEA gamification an overviewKris Lines
 
Social loyalty presentation to loyalty lab conference 5 13-10
Social loyalty presentation to loyalty lab conference 5 13-10Social loyalty presentation to loyalty lab conference 5 13-10
Social loyalty presentation to loyalty lab conference 5 13-10Matt Moog
 
Achieving Customer Loyalty with Social CRM
Achieving Customer Loyalty with Social CRMAchieving Customer Loyalty with Social CRM
Achieving Customer Loyalty with Social CRMshrutigoradia
 
Case Study: "What Happens When Mobile, Social & Loyalty Collide?"
Case Study: "What Happens When Mobile, Social & Loyalty Collide?"Case Study: "What Happens When Mobile, Social & Loyalty Collide?"
Case Study: "What Happens When Mobile, Social & Loyalty Collide?"iMedia Connection
 
Loyalty in Social Media
Loyalty in Social MediaLoyalty in Social Media
Loyalty in Social MediaRodney24
 
Customer Relationships and Loyalty in Social Media
Customer Relationships and Loyalty in Social MediaCustomer Relationships and Loyalty in Social Media
Customer Relationships and Loyalty in Social MediaShyam Nair
 
Webinar On-demand: Success with Social Loyalty
Webinar On-demand: Success with Social LoyaltyWebinar On-demand: Success with Social Loyalty
Webinar On-demand: Success with Social LoyaltyTIBCO Loyalty Lab
 
The Power of Loyalty in Social Media
The Power of Loyalty in Social MediaThe Power of Loyalty in Social Media
The Power of Loyalty in Social MediaDave Fleet
 
Ibm cognos consumer_insight
Ibm cognos consumer_insightIbm cognos consumer_insight
Ibm cognos consumer_insightDelaney Turner
 
Nps 13 loyalty_and_social_crm_at_symantec
Nps 13 loyalty_and_social_crm_at_symantecNps 13 loyalty_and_social_crm_at_symantec
Nps 13 loyalty_and_social_crm_at_symantecTristan Bishop
 
Top 10 Social Loyalty Initiatives by Airlines
Top 10 Social Loyalty Initiatives by AirlinesTop 10 Social Loyalty Initiatives by Airlines
Top 10 Social Loyalty Initiatives by AirlinesSimpliFlying
 
Maritz 2014 Loyalty Social Survey for Loyalty Expo
Maritz 2014 Loyalty Social Survey for Loyalty ExpoMaritz 2014 Loyalty Social Survey for Loyalty Expo
Maritz 2014 Loyalty Social Survey for Loyalty ExpoMaritz Motivation Solutions
 
Loyalty world webinar
Loyalty world webinarLoyalty world webinar
Loyalty world webinartotalcustomer
 
4 Best Practices Social Loyalty
4 Best Practices Social Loyalty4 Best Practices Social Loyalty
4 Best Practices Social LoyaltyC.Y Wong
 
Blue Ocean Strategy - Summary and Examples
Blue Ocean Strategy - Summary and ExamplesBlue Ocean Strategy - Summary and Examples
Blue Ocean Strategy - Summary and ExamplesKhai Biau Yip
 

Destaque (15)

HEA gamification an overview
HEA gamification an overviewHEA gamification an overview
HEA gamification an overview
 
Social loyalty presentation to loyalty lab conference 5 13-10
Social loyalty presentation to loyalty lab conference 5 13-10Social loyalty presentation to loyalty lab conference 5 13-10
Social loyalty presentation to loyalty lab conference 5 13-10
 
Achieving Customer Loyalty with Social CRM
Achieving Customer Loyalty with Social CRMAchieving Customer Loyalty with Social CRM
Achieving Customer Loyalty with Social CRM
 
Case Study: "What Happens When Mobile, Social & Loyalty Collide?"
Case Study: "What Happens When Mobile, Social & Loyalty Collide?"Case Study: "What Happens When Mobile, Social & Loyalty Collide?"
Case Study: "What Happens When Mobile, Social & Loyalty Collide?"
 
Loyalty in Social Media
Loyalty in Social MediaLoyalty in Social Media
Loyalty in Social Media
 
Customer Relationships and Loyalty in Social Media
Customer Relationships and Loyalty in Social MediaCustomer Relationships and Loyalty in Social Media
Customer Relationships and Loyalty in Social Media
 
Webinar On-demand: Success with Social Loyalty
Webinar On-demand: Success with Social LoyaltyWebinar On-demand: Success with Social Loyalty
Webinar On-demand: Success with Social Loyalty
 
The Power of Loyalty in Social Media
The Power of Loyalty in Social MediaThe Power of Loyalty in Social Media
The Power of Loyalty in Social Media
 
Ibm cognos consumer_insight
Ibm cognos consumer_insightIbm cognos consumer_insight
Ibm cognos consumer_insight
 
Nps 13 loyalty_and_social_crm_at_symantec
Nps 13 loyalty_and_social_crm_at_symantecNps 13 loyalty_and_social_crm_at_symantec
Nps 13 loyalty_and_social_crm_at_symantec
 
Top 10 Social Loyalty Initiatives by Airlines
Top 10 Social Loyalty Initiatives by AirlinesTop 10 Social Loyalty Initiatives by Airlines
Top 10 Social Loyalty Initiatives by Airlines
 
Maritz 2014 Loyalty Social Survey for Loyalty Expo
Maritz 2014 Loyalty Social Survey for Loyalty ExpoMaritz 2014 Loyalty Social Survey for Loyalty Expo
Maritz 2014 Loyalty Social Survey for Loyalty Expo
 
Loyalty world webinar
Loyalty world webinarLoyalty world webinar
Loyalty world webinar
 
4 Best Practices Social Loyalty
4 Best Practices Social Loyalty4 Best Practices Social Loyalty
4 Best Practices Social Loyalty
 
Blue Ocean Strategy - Summary and Examples
Blue Ocean Strategy - Summary and ExamplesBlue Ocean Strategy - Summary and Examples
Blue Ocean Strategy - Summary and Examples
 

Semelhante a Social Games, Gamification & Social Loyalty, Digital Atlanta 2011

Social Gaming
Social GamingSocial Gaming
Social Gamingcresendo
 
NetEase - Story of a Transformation
NetEase - Story of a TransformationNetEase - Story of a Transformation
NetEase - Story of a TransformationDavid Ting
 
NetEase - Story of a Transformation
NetEase - Story of a TransformationNetEase - Story of a Transformation
NetEase - Story of a TransformationDavid Ting
 
Future of Monetizing Social Games
Future of Monetizing Social GamesFuture of Monetizing Social Games
Future of Monetizing Social GamesElvin Li
 
Spiral Media
Spiral MediaSpiral Media
Spiral MediaiStrategy
 
Think social to go global
Think social to go globalThink social to go global
Think social to go globalShaoning Pan
 
Gamification in Digital Marketing
Gamification in Digital MarketingGamification in Digital Marketing
Gamification in Digital MarketingGunter Blanckaert
 
6waves: The End of Social Games?
6waves: The End of Social Games?6waves: The End of Social Games?
6waves: The End of Social Games?DevGAMM Conference
 
Gdcsf 2012 presentation
Gdcsf 2012 presentationGdcsf 2012 presentation
Gdcsf 2012 presentationPapayaMobile
 
Cash = Community * Context * Content * Currency
Cash = Community * Context * Content * CurrencyCash = Community * Context * Content * Currency
Cash = Community * Context * Content * CurrencyMartin Szugat
 
Social media going the_extra_mile final 10.31.13
Social media going the_extra_mile final 10.31.13Social media going the_extra_mile final 10.31.13
Social media going the_extra_mile final 10.31.13Paul Benedict
 
GDC Mobile Social Freemium Games
GDC Mobile Social Freemium GamesGDC Mobile Social Freemium Games
GDC Mobile Social Freemium GamesOscar Clark
 
TAG: The Mobile Assassination Game - SXSWi 2011
TAG: The Mobile Assassination Game - SXSWi 2011 TAG: The Mobile Assassination Game - SXSWi 2011
TAG: The Mobile Assassination Game - SXSWi 2011viaPlace
 
Marketing social startup
Marketing social startupMarketing social startup
Marketing social startupKirill Popov
 
The Gamification of...Everything?
The Gamification of...Everything?The Gamification of...Everything?
The Gamification of...Everything?Margaret Wallace
 
Papaya 10 Social Design Tips
Papaya 10 Social Design TipsPapaya 10 Social Design Tips
Papaya 10 Social Design TipsOscar Clark
 
Do we need to Gamify (Digital) Marketing?
Do we need to Gamify (Digital) Marketing?Do we need to Gamify (Digital) Marketing?
Do we need to Gamify (Digital) Marketing?Gunter Blanckaert
 
Winning More Customer Engagement with Gamification
Winning More Customer Engagement with GamificationWinning More Customer Engagement with Gamification
Winning More Customer Engagement with GamificationCara Pluff
 

Semelhante a Social Games, Gamification & Social Loyalty, Digital Atlanta 2011 (20)

Social Gaming
Social GamingSocial Gaming
Social Gaming
 
NetEase - Story of a Transformation
NetEase - Story of a TransformationNetEase - Story of a Transformation
NetEase - Story of a Transformation
 
NetEase - Story of a Transformation
NetEase - Story of a TransformationNetEase - Story of a Transformation
NetEase - Story of a Transformation
 
Future of Monetizing Social Games
Future of Monetizing Social GamesFuture of Monetizing Social Games
Future of Monetizing Social Games
 
Spiral Media
Spiral MediaSpiral Media
Spiral Media
 
Think social to go global
Think social to go globalThink social to go global
Think social to go global
 
Gamification in Digital Marketing
Gamification in Digital MarketingGamification in Digital Marketing
Gamification in Digital Marketing
 
6waves: The End of Social Games?
6waves: The End of Social Games?6waves: The End of Social Games?
6waves: The End of Social Games?
 
Gdcsf 2012 presentation
Gdcsf 2012 presentationGdcsf 2012 presentation
Gdcsf 2012 presentation
 
Cash = Community * Context * Content * Currency
Cash = Community * Context * Content * CurrencyCash = Community * Context * Content * Currency
Cash = Community * Context * Content * Currency
 
Social media going the_extra_mile final 10.31.13
Social media going the_extra_mile final 10.31.13Social media going the_extra_mile final 10.31.13
Social media going the_extra_mile final 10.31.13
 
GDC Mobile Social Freemium Games
GDC Mobile Social Freemium GamesGDC Mobile Social Freemium Games
GDC Mobile Social Freemium Games
 
TAG: The Mobile Assassination Game - SXSWi 2011
TAG: The Mobile Assassination Game - SXSWi 2011 TAG: The Mobile Assassination Game - SXSWi 2011
TAG: The Mobile Assassination Game - SXSWi 2011
 
Marketing social startup
Marketing social startupMarketing social startup
Marketing social startup
 
The Gamification of...Everything?
The Gamification of...Everything?The Gamification of...Everything?
The Gamification of...Everything?
 
Social Gaming for Social Good
Social Gaming for Social GoodSocial Gaming for Social Good
Social Gaming for Social Good
 
Papaya 10 Social Design Tips
Papaya 10 Social Design TipsPapaya 10 Social Design Tips
Papaya 10 Social Design Tips
 
The Social Gaming Revolution
The Social Gaming RevolutionThe Social Gaming Revolution
The Social Gaming Revolution
 
Do we need to Gamify (Digital) Marketing?
Do we need to Gamify (Digital) Marketing?Do we need to Gamify (Digital) Marketing?
Do we need to Gamify (Digital) Marketing?
 
Winning More Customer Engagement with Gamification
Winning More Customer Engagement with GamificationWinning More Customer Engagement with Gamification
Winning More Customer Engagement with Gamification
 

Último

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Zilliz
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...apidays
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024The Digital Insurer
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native ApplicationsWSO2
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusZilliz
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 

Último (20)

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 

Social Games, Gamification & Social Loyalty, Digital Atlanta 2011