These are the slides I used during our Webinar entitled "What's New in Adobe Technical Communication Suite 3. For the Webinar recording, visit http://rjacquez.com

1. New in Adobe Technical Communication Suite 3
RJ Jacquez | Adobe Senior Product Evangelist | on Twitter @rjacquez | Facebook.com/rjacquez/
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

2. Adobe Technical Communication Suite 3 Components
=
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3. Reviews
“In a culture filled with tweets, apps,
and high-resolution video, when users
need technical information and online
help, they no longer just want it
delivered fast; they want it delivered in
the most engaging and exciting way
possible. Bullet-point lists and 2D
slides do not cut it anymore. The way
we consume content is shifting, and at
Adobe, those working with technical
communication services are ready for
the change.”
By Eileen Mullan
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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 3

4. Industry Challenges: What we are hearing from TechComm customers
Our users want
more from
us...more
interactive,
richer
documentation
and socially-
enabled
http://www.flickr.com/photos/didbygraham/ experiences.
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5. Documentation has remained static for 20 years
Microsoft WinHelp circa 1990
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6. Meanwhile Industry Revolutions are happening
http://www.flickr.com/photos/didbygraham/
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7. Reading Less, Watching more Video
Over 35 Hours of Video
Uploaded Every Minute
to YouTube
Eric Schmidt, Google CEO
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8. 2010 Online Video: YouTube
13 Million Hours of
content uploaded.
700 Billion Videos
Watched.
YouTube Blog
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9. Watch Me, Read Me (Vook.com)
“A deep fantasy of most readers is that their books will one day come to life.”
Virginia Heffernan of The New York Times
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10. Vook.com
A vook is a new innovation in reading that blends a well-written book, high-quality video and the power
of the Internet into a single, complete story. You can read your book, watch videos that enhance the
story and connect with authors and your friends through social media all on one screen.
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11. Vook on iPad
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12. Vook on iPad
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13. Apple iBooks (Enhanced Version)
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14. Amazon Kindle (A / V)
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15. Video in User Assistance
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16. Why not engaging and interactive Technical Documents, too?
U3D, SWF, FLV, MOV,
MP3, ASF, MPEG, AVI,
WAV, ASX, AU, CDDA,
DV, FLI, IVF, KAR, M15,
M1A, M1S, M1V, MP4,
M4V, MIDI, RAM, WMV
and more
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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 16

17. Adobe Technical Communication Suite 3: Rich Media
DEMO
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18. Social Media: Everything is Social Today
http://www.flickr.com/photos/webtreatsetc/4091128553/
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19. Everything is Social today
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20. Everything is Social today
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21. Everything is Social today
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22. Everything is Social today
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23. Social Shopping
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24. TCS 3: Making User Assistance Social
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25. Making Help Social
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26. Making Help Social
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27. Adobe Technical Communication Suite 3: Community Help
DEMO
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28. User-generated Content Revolution: Everyone is a Publisher
 Twitter: 95,000,000 Tweets per day. 1,100 updates for second.
 Facebook: More than 30 billion pieces of content (web links, news stories,
blog posts, notes, photo albums, etc.) shared each month
 Google: 34,000 searches per second (2 million per minute; 121 million per
hour; 3 billion per day; 88 billion per month, figures rounded)
 Wikipedia (English): There are currently 3,508,389 articles
 YouTube: Over 35 Hours of Video Uploaded Every Minute
 Blogs: There are152,301,210 according to blogpulse.com
 Flickr: Reported hosting more than 5 billion images In September 2010,
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29. TCS 3: Embracing the User-generated Content Revolution
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30. Adobe Technical Communication Suite 3: User-generated Content
DEMO
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31. Mobile Revolution: A Fundamental shift in the way we consume content
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32. TCS 3: Multi-device Publishing via ePub Standard
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33. ePub from Adobe RoboHelp 9
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34. ePub from Adobe FrameMaker 10
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35. Team Collaboration is Essential
http://www.flickr.com/photos/graells/5066972651/
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36. TCS 3: Shared PDF Reviews in FrameMaker 10
Adobe ID / Password
Save as PDF for Review
from FrameMaker 10
Reviewers only need
free PDF Reader
Import PDF comments
Into FrameMaker 10
Refresh to see other
Reviewer’s comments
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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 36

37. TCS 3: Cloud-based Reviews in Adobe RoboHelp 9
Adobe ID / Password
Create PDF for Review from
Adobe RoboHelp 9
Reviewers only need
free PDF Reader
Import PDF comments Into
RoboHelp 9
Refresh to see other
Reviewer’s comments
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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 37

38. TCS 3: MS SharePoint-based Reviews in Adobe RoboHelp 9
Create PDF for Review from
Adobe RoboHelp 9
Reviewers only need
free PDF Reader
Import PDF comments Into
Adobe RoboHelp 9
Refresh to see other
Reviewer’s comments
®
Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 38

39. Adobe Technical Communication Suite 3: Project Reviews
DEMO
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40. TCS 3: Direct Online Help Publishing from FrameMaker 10
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41. Adobe Technical Communication Suite 3: One-click Publishing
DEMO
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42. Adobe TCS 3 Key Takeaways
 End-to-end solution for authoring and publishing technical information and
instructional design documents in multiple languages and formats
 Publish to multiple channels and devices with one click
 Review and Collaborate Smarter and Faster
 Smoothly Single-Source Technical Documentation
 Enables Technical Communicators to deliver Richer Documentation
Experiences
 Deliver Socially-enabled Documentation Experiences
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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 42

43. Upgrade Paths and Pricing for Adobe TCS 3
Upgrade to Adobe Technical Communication Suite 3
You Have You Pay You Pay You Pay
(USD Price) (EURO Price) (YEN Price)
Technical Communication Suite $699 €699 ¥96,000
2.5
Technical Communication Suite $949 €949 ¥130,000
1.0, 1.3 and 2
 FrameMaker 7.x, 8, 9
 RoboHelp X5, 6, 7, 8 $1,299 €1,299 ¥177,000
 Captivate 3, 4, 5
http://www.adobe.com/products/technicalcommunicationsuite/upgrade.html
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Copyright 2008 Adobe Systems Incorporated. All rights reserved. Adobe confidential. 43

44. Thank You! Resources
 Adobe Technical Communication Suite 3 Page
 Adobe FrameMaker Page
 Adobe RoboHelp Page
 Adobe Techcomm Blog by Product Management and Engineering
 Tom Aldous on Twitter. New Adobe Evangelist for TCS
 RJ’s Contact Information
 Blog: http://rjacquez.com
 Twitter: http://twitter.com/rjacquez
 On Facebook: http://Facebook.com/rjacquez/
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45. Adobe revolutionizes
how the world
engages with ideas
and information anytime,
anywhere and through
any medium
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46. ®
Copyright 2010 Adobe Systems Incorporated. All rights reserved. Adobe confidential.