2. Table Of Contents
Introduction 2
Current Email Usage in Recruiting Industry 3
Why Email Marketing for Recruiting 4
Success Factors of Email Marketing
Must Have's of a Productive Email Recruiting Campaigns 6
A Targeted Opt-in List
A ‘Campaign Home’
A Job-specific ‘Lounge’
An Alumni Center
An Online Peer-to-Peer Forum
Conclusion 8
About OptinBuilders 8
Toll Free: 1-800-718-4087 | Email: leads@optinbuilders.biz | URL: www.optinbuilders.biz 1