An example competitive analytics report of Marketing Automation companies built using Rival IQ. Rival IQ makes it simple and easy to build a market landscape of companies (e.g. Marketing Automation) and to then report on many social media, SEO and web based metrics. All data can be exported to beautiful easy to edit PowerPoint reports such at this one for easy presenting and sharing.

1. Is HubSpot the social media
champion of marketing automation
companies?
A demonstration of automated competitive reporting using Rival IQ
Focus Company
HubSpot
Market Landscape
Marketing Automation Software
Oct 27, 2013 - Nov 9, 2013

2. Key Observations From This Landscape
HubSpot
•
Significantly higher follower/fan counts rest of field
•
Consistently higher engagement rate on Twitter – clear winner
•
More fans than everyone but less engagement than Marketo
•
Reduced commitment to G+ and LinkedIn
Marketo
•
Dominates Facebook with consistently high engagement
•
Strong on LinkedIn and Google+
Key Takeaway – HubSpot is the winner on twitter but does not dominate
everywhere. Marketo is the company to watch on Facebook.
* This is the only non-auto-generated slide in this deck.

3. Twitter

4. Twitter Followers
As of Nov 10, 2013

5. Growth in Twitter Followers
Oct 28, 2013 - Nov 10, 2013

6. Tweet Volume
Oct 28, 2013 - Nov 10, 2013

7. Engagement Rate for Tweets
Oct 28, 2013 - Nov 10, 2013
Tweet Engagement Rate
The number of retweets and favorites, per thousand followers, of this company's own tweets during this time
period.

8. Engagement Rate for Tweets
Oct 28, 2013 - Nov 10, 2013
Tweet Engagement Rate
The number of retweets and favorites, per thousand followers, of this company's own tweets during this time
period.

9. Retweet Volume
Oct 28, 2013 - Nov 10, 2013

10. Retweet Volume by Day
Oct 28, 2013 - Nov 10, 2013

11. Tweet Volume vs. Retweet Volume
Oct 28, 2013 - Nov 10, 2013

12. Twitter Followers vs. Twitter Following
As of Nov 10, 2013

13. Facebook

14. Facebook Likes
As of Nov 10, 2013

15. Growth in Facebook Likes
Oct 28, 2013 - Nov 10, 2013

16. Facebook Post Volume
Oct 28, 2013 - Nov 10, 2013

17. Facebook Talking About
As of Nov 10, 2013

18. Facebook Talking About by Day
Oct 28, 2013 - Nov 10, 2013

19. Engagement Rate for Facebook Posts
Oct 28, 2013 - Nov 10, 2013
Facebook Post Engagement Rate
The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's
Facebook page during this time period.

20. Engagement Rate for Facebook Posts
Oct 28, 2013 - Nov 10, 2013
Facebook Post Engagement Rate
The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's
Facebook page during this time period.

21. Facebook Post Volume vs.
Engagement Rate for Facebook Posts
Oct 28, 2013 - Nov 10, 2013
Facebook Post Engagement Rate
The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's
Facebook page during this time period.

22. Google+

23. Google+ Plus Ones
As of Nov 10, 2013

24. Growth in Google+ Plus Ones
Oct 28, 2013 - Nov 10, 2013

25. Google+ Post Volume
Oct 28, 2013 - Nov 10, 2013

26. Engagement Rate for Google+ Posts
Oct 28, 2013 - Nov 10, 2013
Google+ Posts Engagement Rate
The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this
company's Google+ page during this time period.

27. Engagement Rate for Google+ Posts
Oct 28, 2013 - Nov 10, 2013
Google+ Posts Engagement Rate
The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this
company's Google+ page during this time period.

28. Google+ Post Plus One Volume
Oct 28, 2013 - Nov 10, 2013

29. Google+ Post Plus One Volume by Day
Oct 28, 2013 - Nov 10, 2013

30. Google+ Post Reshare Volume
Oct 28, 2013 - Nov 10, 2013

31. Google+ Post Reshare Volume by Day
Oct 28, 2013 - Nov 10, 2013

32. Google+ Post Volume vs.
Google+ Post Plus One Volume
Oct 28, 2013 - Nov 10, 2013

33. Linkedin

34. LinkedIn Followers
As of Nov 10, 2013

35. LinkedIn Update Volume
Oct 28, 2013 - Nov 10, 2013

36. Engagement Rate for LinkedIn Posts
Oct 28, 2013 - Nov 10, 2013
LinkedIn Posts Engagement Rate
The total number of likes and comments on updates, per thousand followers, on this company's LinkedIn
page during this time period.

37. LinkedIn Update Like Volume
Oct 28, 2013 - Nov 10, 2013

38. LinkedIn Followers vs. LinkedIn Update Volume
Oct 28, 2013 - Nov 10, 2013

39. LinkedIn Update Volume vs.
LinkedIn Update Like Volume
Oct 28, 2013 - Nov 10, 2013

40. SEO

41. Homepage Title
As of Nov 10, 2013 (Slide 1 of 2)

42. Homepage Title
As of Nov 10, 2013 (Slide 2 of 2)

43. Homepage Meta Description
As of Nov 10, 2013 (Slide 1 of 2)

44. Homepage Meta Description
As of Nov 10, 2013 (Slide 2 of 2)

45. Homepage Meta Keywords
As of Nov 10, 2013 (Slide 1 of 2)

46. Homepage Meta Keywords
As of Nov 10, 2013 (Slide 2 of 2)

47. Moz Domain Authority
As of Nov 10, 2013
Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).

48. Moz External Links
As of Nov 10, 2013
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).

49. Moz Domain Authority vs. Moz External Links
As of Nov 10, 2013
Moz Domain Authority
Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).

50. Rival IQ is Competitive Intelligence
For Busy Marketers
Be the star with automated marketing reports for
your company.
Try Rival IQ with our Marketing Automation landscape now:
http://bit.ly/MarketingAutomation_RIQ