It is cheaper, holistic and more effective to build the software needed for your cause marketing campaign as an app on TracksGiving than build from scratch.

1. How TracksGiving can help you
implement your campaigning
software up quicker and faster?
- Ritvvij Parrikh

2. Agenda
- What
- Functionality
- Existing Apps
- Why
- Demo
- Customize

3. #1 - What

4. What?
TracksGiving is a web based, API driven, micro-donation platform. It:
•Complete: Has most of the functionality required to run any campaign that has
charitable giving as one of its goal.
•Latest and Greatest: Uses the industry-best practices in both technology and
cause marketing
•White-labeled, back-end: Being API driven, you can leverage TracksGiving as a
back-end system.
•Transparency: TracksGiving provides an experimental donation tracking
mechanism to improve transparency and trust in your giving campaign.
•Thus it will always be cheaper, holistic and more effective to build the software
needed for your cause marketing campaign as an app on TracksGiving than build
from scratch.

5. Are you running a cause marketing campaign?
You are most probably running a cause marketing campaign if it involves the
following parameters:
•At least 3 parties: Corporate / Business, Charity and Individual
•Involves donations
•Businesses are measuring analytics

6. #2 - Functionality

7. Functionality for business
• Design a campaign: No one size fits all. Configure your campaign, its
parameters, causes and charities to support, etc. based on your requirements.
• Consistent communication experience: Define how and when you want to
communicate with your end-users / individuals and TracksGiving provides each
one of them with the same experience.
• Accounting: TracksGiving manages accounting of all donations. It also helps
the business in managing fund disbursement to the charities.
• Dashboards: to continuously monitor the campaign
• Escrow Functionality: Pledge a donation today but commit it on a future date.
Until that date, the donation can be canceled or rescheduled. This is an
important feature for Cash on Delivery orders, Gift Cards, etc.
• Multi-channel support: Run the campaign from multiple front-ends like stores,
e-commerce sites, social media, branches, etc.
• Built-in CRM: The Built-in CRM helps you to view all details of your customer in
one page. This is helpful when answering customer doubts.

8. Functionality for charities
• Donation Processing: TracksGiving collects donor information, donations
collected and from whom
• Collections: TracksGiving helps in managing collections from businesses and
runs a dunning strategy to remind businesses if they go overdue.
• Tax exemption receipt generation: Automate generation and sending of tax
exemption receipts, even for micro-donations.
• Report Sending: Upload your reports on TracksGiving and we send it out to
those who donated to that project.
• Built-in CRM: The Built-in CRM helps you to view all details of your customer in
one page. This is helpful when answering customer doubts.
• Dashboards: to continuously monitor the campaign.
• Bank account reconciliation: TracksGiving also operates in non-billed mode i.e.
each individual donation is accounted for. In this case, the charity can simply
upload its bank account statement and TracksGiving will help map out
collections, reducing overheads.

9. Functionality for individuals
• Front end: Individuals get a front-end login to keep a record of their giving
• Tracking Functionality: An individual can see where his donation, when it will
reach the charity, the deductions made and the social impact it has made.
• Manage his tax exemption receipts

10. Communication Management
Integrate effective email campaigns within your cause marketing to improve
brand reiteration.
•Assured Delivery of Emails: TracksGiving uses the best of industry standards in
email sending to ensure no email lands in customer’s SPAM folder.
•Email Designing: TracksGiving allows you to design your HTML emails
templates with complete creative freedom.
•Personalize emails: TracksGiving supports the concept of merge tags i.e. write
<%=user%> in your email design and TracksGiving replaces it with actual
recipient’s name when the email is sent out.
•Automated email sending: Define when is the email to be sent e.g. when the
donation was made, when the donation reached the charity, etc. TracksGiving
will then automatically send out both HTML and Plain Text emails.
•Know if your emails are effective: Know if the email recipients received email,
opened it, printed it, forwarded it, clicked in the email, used which browsers, etc.

11. Existing cause marketing apps
• Electronic Donation Box (Live)
Leverage the TracksGiving Platform to transparently manage any campaign that
has charitable giving as a goal.
• Payroll Giving System (Live)
Allow employees to give and payroll team to manage the process with ease.
• Charity Home (under development)
Rent out an advertising property (bill board) on an individual’s browser
homepage to run targeted, full-screen advertisements and measure
outreach. 75% of the advertisement budget goes to charity.
• Referral Engine (under development)
Use the power of charity to encourage customers to personally refer a business
to friends and family.

12. #3 - Why

13. Why us?
• Instant Online Presence: TracksGiving provides public profiles for business,
charity, individuals, campaigns and projects.
• Safe and Secure: Uses the best of web security
• Scalable: Deployed on Heroku, Amazon EC2 Cloud and Amazon S3
• Multiple Integration Options: Excel, Web form, APIs
• Platform Independent: Works on any platform (Mac, Windows, Linux)
• Mobile Ready: Accessible from any smart phone or tablet via Internet
• No IT guy required: TracksGiving is managed software like GMail. Hence you
do not need in-house IT team.
• Latest and Greatest: You will get the latest version free of cost.
• Internationalize: Open up TracksGiving to new currencies, addresses, tax
exemption functionality and languages.
• Extendible Design: TracksGiving was built with an extendible design. Based on
your requirement, TracksGiving can be customized with ease.

14. Why us? ...
• No lock-in contracts: You can quit without early termination fees.
• Data Ownership: We do not hold you hostage to your data. You can leave with
your data. Request a data export and we will give you all your data in 15
working days.
• Pay as you go: TracksGiving is offered as a service, hence you pay as you go.

15. #4 - Demo

16. Campaign Public Profile

17. Business’s Public Profile

18. Charity Public Profiles
• Each charity gets the following public profiles to improve the trust-worthiness of the campaign.
Moreover, it provides end-users with reading material about the charities.
• 1) Charity Public Profile 2) Charity Project Public Profile

20. Sample email

21. Email Analytics

22. #5 - Customize

23. Customize
You can directly use TracksGiving APIs to self-implement your cause marketing
app.
OR
You can request us to:
•Customize TracksGiving to your needs
•Build new features
•Build a completely new cause marketing app

24. Thank you!
Website: www.tracksgiving.com
Email: info@tracksgiving.com
Phone: 9987912526