The 2010 New York Institute was held over two weekends in March at the Robert F. Wagner School of Public Service and the Stern School of Business at New York University.

1. StartingBloc 2010 New York
Institute for Social Innovation
March 2010!

2. Agenda :: Day 1 StartingBloc Institute for Social Innovation
Friday, March 5, 2010
11:15 – 12:15 :: Registration
12:15 – 01:00 :: Welcome to StartingBloc and the Fellowship
Adriana Pentz, CEO, StartingBloc
01:00 – 02:15 :: Goal Setting + Mapping your StartingBloc Experience ::
Session with Houston Spencer
02:15 – 02:30 :: Video :: Falling Whistles
02:30 – 03:30 :: Social Innovation Competition :: Echoing Green
Partner Introduction and Q&A
03:30 – 07:00 :: Transfromative Action :: Session with Scott Sherman
07:00 – 07:10 :: Reflection (Journals)
07:30 – 08:45 :: Reception hosted by NYU Stern Satter Program in Social
Entrepreneurship

3. Highlights :: Day 1
Transformative Action :: Scott Sherman, Founder, TAI
Adapted from Sherman’s legendary semester long Transformative Action course at
UCLA School of Public Affairs, this workshop provided Fellows with the basics of
Transformative Action. A nationally recognized speaker and Echoing Green
Fellow, Scott Sherman covered the art of building relationships, effective
communication techniques and team building and probed the question of what
creates change and transforms individuals, communities and the world.
Scott’s work on nonviolent social change projects has been praised by such Nobel
Peace Prize Laureates as the Dalai Lama and the late Mother Teresa. In 2004, he
was nominated for the National Society of Collegiate Scholars' Faculty of the Year
award for the entire U.S.

4. Speakers :: Day 1
Adriana Pentz Houston Spencer Scott Sherman
CEO, StartingBloc expert, change + community organizer, lecturer,
transformation in the author
StartingBloc Fellow, communications industry
Boston 2007 founder, Transformative Action
vp strategy, Alcatel Lucent Institute
author + speaker adjunct faculty member, UCLA
School of Public Affairs

5. Agenda :: Day 2 StartingBloc Institute for Social Innovation
Saturday, March 6, 2010
09:00 – 09:15 :: Question of the Day
09:15 – 10:30 :: Introduction to Social Innovation Competition + Strategic
Consulting :: Session with Tammy Wang + Tiffany Franke
10:30 – 11:30 :: CSR: Past, Present & Future :: Session with Robert Tomasko
11:45 – 01:00 :: Ideas Marketplace
02:00 – 03:00 :: Social Media for Social Good :: Session with Ines Peschiera
03:00 – 04:30 :: Total CSR & Global Systems Change :: Session with Frank
Dixon
04:30 – 04:50 :: Video :: Will Philips
04:45 – 05:45 :: Social Innovation Competition Teamwork
05:45 – 06:45 :: The Eco-Capitalist :: Session with Tom Szaky
06:40 – 08:00 :: Reception hosted by The Heinz School at Carnegie Mellon

6. Highlights :: Day 2
Social Innovation Competition
During each Institute, candidates have the opportunity to consult for a business or
organization on a real world case challenge. In NY ‘10, our 130 candidates were
divided in 18 teams lead by StartingBloc Fellows as mentors to work on a social
innovation challenge for Echoing Green.
Ideas Marketplace
The Ideas Marketplace provided candidates with the opportunity to give a one
minute pitch on a passion, project, or business they are working on. Four
candidates were then selected by their Institute class to present their ideas in
detail in later sessions.

7. Speakers :: Day 2
Robert Tomasko Ines Peschiera Frank Dixon Tom Szaky
pioneer, CSR + social expert, Interactive expert, sustainability + founder +ceo,
entrepreneurship Strategy + Marketing systems change TerraCycle
director, American producer, Core prorponent, Total awards + accolades
University Industries Corporate for eco-friendly
Sustainability products
author + StartingBloc clients include
Board Member Splenda, EDF & The clients include coolest start-up, Inc.
Nature Conservancy Wal-Mart Magazine

8. Agenda :: Day 3 StartingBloc Institute for Social Innovation
Sunday, March 7, 2010
09:00 – 09:15 :: Question of the Day
09:15 – 10:30 :: Social Innovation Competition Teamwork
10:30 – 11:30 :: The Spectrum of Social Enterprise :: Session with Nathaniel
Whittemore
11:45 – 12:45 :: Meet-ups
12:45 – 01:45 :: Social Entrepreneurs in Action
02:45 – 03:45 :: Goal Circle
03:30 – 03:50 :: Video :: Unreasonable Institute
10:30 – 11:30 :: Design & Social Innovation :: Session with Cheryl Heller
10:30 – 11:30 :: Living Life With Purpose :: Session with Yao Huang
06:40 – 08:00 :: Reception hosted by The Wharton School at The University
of Pennsylvania

9. Highlights :: Day 3
Meet-ups
StartingBloc values collaboration across sectors, academic disciplines, and subject
areas. During meet-ups, candidates gathered in groups designated by topic, such
as health, education, or climate change. They sparked a discussion or participated
in a debate with their peers. Some teams took action to solve the problem under
discussion, and continue to volunteer with their groups today.
Goal Circle
Candidates met in small groups to 'make their own luck'. Each group member
identified a specific goal, from being admitted to an MBA program to moving to a
new city. Their team members offered the advice and connections needed to make
the goal a reality.

10. Speakers :: Day 3
Nathaniel Whittemore Cheryl Heller Yao Huang
expert, Collaborative expert, design for social serial entrepreneur + vc
Social Change innovation
co-founder + managing
founder, Asset Map ceo, Heller Communication director, The Hatchery
Design
blogger, Change.org founder, Gigapixel Creative
founder, Good Brand Camp

11. Agenda :: Day 4 StartingBloc Institute for Social Innovation
Saturday, March 27, 2010
09:00 – 09:30 :: Welcome from NYU Wagner School of Public Service
09:30 – 10:20 :: Keynote :: Session with Jonathan Greenblatt
10:40 – 11:30 :: Leading Social Innovation :: Session with Bethany Godsoe
11:50 – 12:40 :: Government’s Role in Building Cross-sector Partnerships +
Accelerating Innovation :: Session with Howard Buffet
02:00 – 03:30 :: One on One Conversations // SIC Finalist Group Work
03:30 – 03:50 :: Video :: When the Night Comes
03:50 – 05:10 :: Peer Learning :: The Wealth of Knowledge is in the Room
05:10 – 06:00 :: Keynote :: Session with Elmira Bayrasli
06:30 – 08:00 :: Reception + Launch Party 2010 Hosted By ::
The Fletcher School at Tufts University + iContact

12. Highlights :: Day 4
Peer Learning :: The Wealth of Knowledge is in the Room
Does it bother you to sit a room with hundreds of great minds and not have the
opportunity to actively learn from them? StartingBloc believes that the wealth of
knowledge is in the room and the time has come to unleash it.
StartingBloc candidates enriched their experience by learning something new
from their peers, and teaching something return. With the belief that everyone is
an expert in something, candidates will be split into groups to teach topics
ranging from salsa dancing to tax law.
Candidates will left the session with newfound knowledge and and a tight bond
with their peers, having gone through an experience that is humbling by nature.
What can you teach the world?

13. Speakers :: Day 4
Jonathan Greenblatt Bethany Godsoe Howard Buffet Elmira Bayrasli
thought leader + expert, leadership expert, innovation in expert, policy +
social entrepreneur development the government outreach
founder, Our Good executive director, policy advisor, White vp, Endeavor
Works NYU Wagner’s House Domestic
Research Center for Policy Council former Presidential
co-founder, Ethos Leadership in Action Appointee at the
Water member, Presidential Dept. of State
Transition Team

14. Agenda :: Day 5 StartingBloc Institute for Social Innovation
Sunday, March 28, 2010
09:10 – 10:00 :: StartingBloc :: Our Future
10:20 – 11:10 :: Global Sustainability :: Session with Andrew Zolli
11:30 – 12:45 :: Social Innovation Competition :: Final Presentations
02:05 – 02:10 :: Presentation of SIC Winner
02:10 – 03:00 :: Investing in People :: Session with Rafe Furst
03:00 – 03:20 :: Sustainable Health Enterprises she28 Campaign :: Video
03:20 – 04:20 :: Ideas Marketplace :: Top Four Fellow’s Presentations
04:20 – 05:00 :: 15 Year Reunion “Cocktail Party”
05:20 – 06:10 :: Lasting Change :: Session with Mitchell Wade
06:40 – 08:00 :: Reception Hosted By NYU Satter Program in Social
Entrepreneurship

15. Highlights :: Day 5
Social Innovation Competition :: Final Presentations
During each Institute, candidates have the opportunity to consult a business or
organization on a real world case challenge. This year our 130 candidates were
divided in 18 teams to work on the following challenge for Echoing Green:
How should Echoing Green design a differentiated online engagement strategy in
line with its Be Bold effort, that will support a wide audience of young people as
they build careers with impact?
Following submission of a written proposal, the final five selected teams had eight
minutes to present their ideas. Three minute Q & A with the judges and the
audience followed. The winning team presented their findings to the Echoing
Green executive team in New York City.

16. Highlights :: Day 5
Ideas Marketplace :: Presentations
Earlier in the Institute, the Ideas Marketplace provided candidates with the
opportunity to give a one minute pitch on a passion, project, or business they are
working on. The ideas were then voted upon by their peers.
The following four were selected by the Institute class to present their ideas in
detail. Ideas Marketplace Final Presentations are seven minutes with a three
minute Q & A.
Adityo Sagir & Andrew Wu :: SparkSeed
Matthew Kochman :: M.E.S.S. Express
Simran Dua :: Expanding the role of nutritionists
in grocery stores
Christopher Washington :: ECO INC Urban Farm Franchise

17. Highlights :: Day 5
15 Year Reunion "Cocktail Party"
What if you had the opportunity to come back after 15 years and share your story
with everyone in room?
What dreams were made?! What crazy adventures did you go on? How has the
world changed because of your work? The 15 Year Reunion "Cocktail Party" is an
interactive experience where everyone in the room has the chance to open their
mind, travel in time and live out the future in the present.
The candidates reunited in 2025, and shared their biggest dreams. With the first
lady governor of Missouri, a man who lives on the moon, and several Grammy
winners, this high energy session pushed the boundaries of how we picture
success.

18. Speakers :: Day 5
Andrew Zolli Rafe Furst Mitchell Wade
expert in global foresight thought leader in helps innovators turn
+ innovation accelerating possibilities insights into change
curator, Pop!Tech founder, Insight clients include RAND,
Schwab, Accenture
founder, Z+ Partners professional poker player
founder, Institute3

19. !
StartingBloc 2010 New York Institute for Social StartingBloc NFP
38 East 32nd Street, Floor 11
Innovation New York, NY 10016
NYU Stern Satter Program in Social Entrepreneurship 212.457.6184
44 West 4th Street, New York, NY 10012
www.startingbloc.org
NYU Robert F. Wagner Graduate School of Public Service
295 Lafayette Street, New York, NY 10012-9604
tw :: @startingbloc