This is a slide show for media activism in the field of healthcare in India. Medical journalism is the dissemination of health-related information through mainstream media outlets. Medical issues are widely reported, and these reports influence doctors, the general public, and the government. The coverage is often criticized for being misleading, inaccurate, or speculative. News coverage is often criticized for being misleading, inaccurate, or speculative, and this has been traced to several problems that include lack of knowledge by reporters, lack of time to prepare a proper report, and lack of space in the publication. Most news articles fail to discuss important issues such as evidence quality, costs, and risks versus benefits. There is also another extensive, more academic branch of medical journalism which is based on evidence. Evidence-based research is more accurate and thus it is a much more reliable source than medical news disseminated by tabloids. Medical journalism in this regard is a professional field and is often disregarded. There are also some medical journalism institutions that provide assistance to medical researchers to enable them to perform more reliable studies.

1. Healthcare Journalism
The most neglected field of journalism in India..!

2. Why not healthcare Journalism?
• When topics like Yoga/Cookery can create a history then why
not healthcare which has a much bigger domain and is a
much larger concern in the masses of the countries
population.

4. Why is Health Journalism non existent in
India?
• Quality of the people/program/issues/presentation is
substandard.
• Ignorance of the media journalists presenting the healthcare
issues due to their lack of medical understanding of the
subjects; eg. In United States there is an association for health
professionals which regulates the medical journalism (AHCJ).
• Uninterested medical fraternity towards media and health
education at large; probably because of paucity of time and
media skills.

5. Scope of Health Journalism
• Preventive medical programs ( cancers/ diabetes/
hypertension)
• Medico social programs; adulterations; sewage and water supplies;
water contamination with poisons;
• Medicolegal programs.
• Future of healthcare.
• Healthcare for a healthy indivisual; yoga; meditation; diet.
• Awareness for newer advances in medicine for people to take the
maximum advantage of medical sciences.
• Mind related; depression; memory loss; dementia ; suicide.
• Smoking; alcohol and drug addictions.
• Changing scenario of the society with internet; eg facebook; tv
viewing; mobile radiations/ video games/ junk food – obesity.

6. Prevention of Diabetes
Diabetes Management of the diseased

9. Scope of health Journalism Cont.
• Parenting ( A to Z )
• Awareness programs on childhood hypertension; adolescent
depression; suicides; autisms; dyslexia.
• Pharmaceutical industry; OTC; generic and patency issues; spurious
and expired drugs. Concept of LUXURY pharma ( nutrilite ).
• International health : WHO and UNICEF concerned programs; eg
infant mortality; maternal mortality;
• DEBATE related programs for TRP; consumer activism/ DP relations.
• Health quiz
• Dedicated paediatric programs; eg unsafe toys; prevention of
accidents; gym for childrens; child abuse; obesity in children.
• Social awareness programs which can make a difference like female
foeticide / child abuse / child labour.

10. Future of Healthcare

14. Scope of Health Journalism (cont.)
• Newer concepts: medical tourism; stem cell therapy; gene
therapy; medical transcriptions; PHR.
• Healthcare technology and its impact.
• Medical miracles.
• Changing epidemiology-after a decade which diseases are
going to be massive and will influence the mortality and
morbidity.
• Government health policies; eg just 2% of the GDP is allotted
to health
• Rural Health
• Medical education profile of India: issues like BHRM etc.
• Problems of doctors and healthcare personals/ DP relations/
Quackery

15. Guiding the population so that
their inclination towards
insurance increases.

16. Scope of Health Journalism (cont.)
• Stress management
• Lifestyle diseases
( Cancer/ hypertension/ diabetes )
• Marriage and sex problems
• Old age
• Antibiotic policy and issues like superbug
• SENSATIONAL topics of health
• Adulteration.
• Asthma / allergies.
• Phobias
• Maternal care in pregnancy.
• We can even work on day to day national issues on health.

17. Demystification of the health
system for PUBLIC
understanding

22. Why in India ?
• Vast nation.
• 2nd most populous country
• Virgin market in the field of healthcare
• Population of the country is hungry for health education.
• A health sensitive youth.
• Lot of health concerns and problems in the country.
• Faulty government policies and low budget spendings on the
most important area in the economy.
• Poor health education model of the country; there are so
many diseases which can be prevented by better awareness.
• India ranks highest in the IMR data; one of the poorest health
conditions in the world; appox 40 % of the indians have TB
bacteria in their lungs.

24. Why India ? (cont.)
• Discussion of awkward topics like sex education is limited and
is considered a taboo.
• Adjustment with the changing social trends of mobile and
internet.

25. USP
• The credibility of a doctor
• Excellent Content
• Survey team
• Best experts in the field to have a discussion on hot topics.
• Best data from the most trusted sources such as a the census
of 2011 and WHO and UNICEF data statistics
• Informal surveys.
• What a middle level TV anchor cannot understand eg the
concept of IMR on the census sheat.
• What Dr. Sanjay has done in the USA.

26. Mission
• Health is the most important and often
the most ignored aspect of peoples lives.
We will help them regain their focus on it.

27. A presentation by
Dr. Ritesh Malik
(MBBS from Dr. MGR university.)
(Intern at Sir Ganga Ram
Hospital; New-Delhi.)
(Marketing intern at London
School of Economics.)